LIBRARIES TODAY PORNAINEN FINLAND Trends Working together Ideas

LIBRARIES TODAY – PORNAINEN - FINLAND • Trends • Working together • Ideas • Marketing secrets • Libraries today – 9. 11 -11. 2017, Sofia • Library Director Marianne Lindblad • Pornainen, Finland

PORNAINEN - VITAL MUNICIPAL IN SOUTHERN FINLAND

PORNAINEN • Founded 1869 • 5 139 residents • Tax rate 20, 50 • The nearest bigger towns: • Järvenpää 17 km • Porvoo 25 km • Helsinki (the capital) 55 km Pornainen is well known for: - Culture landscapes and nature trail - The famous Finnish writer Mika Waltari spent his summers in Pornainen - Pornainen has been the filming site of many domestic films

LINKS - PORNAINEN • www. pornainen. fi • www. meidanpornainen. fi/ • www. pornainen. fi/files/4714/6338/4537/Nahtavyydet_ja_majoitukse t. pdf

PORNAINEN LIBRARY

PORNAINEN LIBRARY

PORNAINEN LIBRARY

PORNAINEN LIBRARY

PORNAINEN LIBRARY • First public library was founded 1871 by the local people. • Its activety slowely went down by the year 1915. • The municipality library of Pornainen was foundet 1944 and it started its activity 1945. • From 1999 library is located in current premises in the center of Pornainen. • Staff: library director and 2 library assistants. • This year big renovation: new floor and new circulation desk-> attention to ergonomics and well-being at work.

PORNAINEN LIBRARY –STATISTICS 2016 • Collections: Books, total • Acquistions: Books, total • Loans, total: • Loans: Books, total • Borrowers • Library visits 39 422 34 631 2 234 1 995 68 482 52 282 1 893 38 263

PORNAINEN LIBRARY – MORE STATISTICS • Statistics from 2016 E- material Collections: e. Books Acquisitions: e. Books Loans: e. Books instances of use e. Music: logins Loans: e. Music instances of use Loans: e. Magazines instances of use 76 121 275 31 281 1, 652

LOVE STATISTICS? • Finnish Public Libraries statistics: (starting from 1999) • http: //tilastot. kirjastot. fi/? lang=en • If you do not just want to look for numbers you can visualize the presentation: • http: //visualisointi. kirjastot. fi/tilastot/#!/en/kartta/Asukasluku/perus /%5 B%22 Koko%20 maa%22%5 D/17/kunta/non/1999/off/Valitse%20 k unta/%5 B%5 D/1999/off/%5 B%5 D

PORNAINEN LIBRARY – WORKING TOGETHER WITH: • • • • Local schools and nurserys ”Smithy” for young adults age 17 -29 Youth and exercise office of Pornainen Adult Education Centre http: //www. mantsalanopisto. fi/english Music College https: //www. porvoo. fi/porvoonseudun-musiikkiopisto Volunteer Fire http: //pornaistenvpk. liekit. fi Red Cross The Martha Organization http: //www. martat. fi/info/in-english/ Local companys and associations Celia https: //www. celia. fi/eng/ Senior Citizen Info Local people (great cultural heritage project www. sanapaltti. fi) And many others…

EVENTS

EVENTS

CELIA LIBRARY • Celia is a national center for accessible literature and publishing in Finland, working toward equality in reading and learning. Celia belongs to the administrative sector of the Ministry of Education and Culture. • Equal access to literature and information for print disabled persons. • Celia produces and distributes literature in accessible formats, such as talking books, e-books and braille books, together with public libraries and publishers. In addition to fiction and non-fiction, Celia also produces and distributes textbooks in accessible formats to all educational levels. Through the electronic service channel Celia offers about 40 000 books. • How to get access to Celia’s services? • If you have a print disability and need accessible media in Finnish, please contact your local library to assist you. The service is free for it`s users!

WHO CAN USE CELIA? • • • If reading an ordinary book is difficult for examble due to: Visual impairment Dyslexia Impaired vision Illness or injury which makes difficult to read printed book Temorarily poor perfomance Organisations whose users include persons with print disabilities Poor Finnish language skill is not a reason to use Celia! Today Celia serve approximately 30 000 users through public libraries, academic libraries and other institutions.

TEACHING TO USE CELIA LIBRARY First the customer makes an appointment in her/his local public library with the libray`s Celia contact person • Marianne is the Celia contact person in Pornainen library. • Before the appointment I register the customer, so she/he gets the user id to the Celianet (online service, streaming service and download service). • Book time about one hour to teach to the customer how to use Celias services. • Ask the customer to bring the device she/he is going to use. • Show to use Celinet and Pratsman Reader. • Pratsam Reader is a program that allows you to listen to books (Get PR from Google play and App Store for free) • If the customer do not want (or cannot) use computer, smart phone etc, show the opportunity to listen audio books as mp 3 format.

HOW TO REACH THE PEOPLE WHO HAS THE RIGHT TO USE CELIA SERIVSES? • • • Talk to the teachers Go to the parent`s evening Go to Senior info Find out what kind of organisations are in your municipality After the customer borrow an ordinary audio book and you'll see that he/she is entitled to Celia's services take the matter sophistication to speech • Ads in magazines (has to be clear) • Put the ad to library audio book shelf • Go talk to every place about Celia where you are asked to

LIBRARIES IN FINLAND NOW! • Public Libraries Act (1492/2016) • http: //www. finlex. fi/fi/laki/kaannokset/2016/en 20161492 • Section 6 Duties of public libraries (1) Public libraries are tasked with: 1) providing access to materials, information and cultural contents; 2) maintaining versatile and up-to-date collections; 3) promoting reading and literature; 4) providing information services, guidance and support in the acquisition and use of information and in versatile literacy skills; 5) providing premises for learning, recreational activities, working, and civic activities; 6) promoting social and cultural dialogue.

SOME MAIN TOPICS IN FINNISH LIBRARIES • Discussion what is the role of the libary when talking about: • Network environment. Who should be teaching people to learn to use differenkind of websites? • The Finnish Public Libraries Statics wants more information than before, now libraries have to gather statistical information about events and exhibitions. • Want to know more about what is important now? • VISIT: http: //now. libraries. fi/

NO IDEAS FOR MARKETING YOUR LIBRARY? • STEAL IDEAS! • You do not have to invent everything yourself! • Visit: http: //hankkeet. kirjastot. fi/ohj eita/finnish-public-libraryproject

MARKETING WITH SOFT TOYS Photos: Chris Gurney

BUCKET MANIA!

HOMEWORK FOR THE ROAD • Think about what partners you library have now and whom could be you new partners? How they can be contacted? • Remember that not everythong has to do by yourself. Your library can provide the space and help with advertising. • What advertising channels you have now? What could be your new channels? • Could your library go bucket crazy?

KIITOS – THANK YOU • Want to know more? Write me: • marianne. lindblad@pornainen. fi