Leveraging Your Strategic Alliances for Brand Recognition Camron

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Leveraging Your Strategic Alliances for Brand Recognition Camron King, Lodi Winegrape Commission Kenneth Fischang,

Leveraging Your Strategic Alliances for Brand Recognition Camron King, Lodi Winegrape Commission Kenneth Fischang, Sonoma County Tourism Amy Hoopes, Wente Family Estates Becky Gray, must! charities

Potential Alliances • Local/Regional/State/National Wine Organizations • Travel/Tourism/Destination Management Organizations • Strategic Business Alliances

Potential Alliances • Local/Regional/State/National Wine Organizations • Travel/Tourism/Destination Management Organizations • Strategic Business Alliances • Philanthropic Alliances

Wine Organizations • Local/Regional/State/National Wine Organizations • Special Events/Promotions • Advertising/Marketing/Public Relations • Advocacy/Research/Education

Wine Organizations • Local/Regional/State/National Wine Organizations • Special Events/Promotions • Advertising/Marketing/Public Relations • Advocacy/Research/Education

Sonoma County Tourism • Showcasing a world-class wine region made unique by heritage, diversity,

Sonoma County Tourism • Showcasing a world-class wine region made unique by heritage, diversity, people and perspectives. • Partnership with Sonoma County Vintners and Sonoma County Winegrape Commission focused on 2 main goals: • Increase sales of Sonoma County wines • Encourage more overnight stays in the region • Common Brand Character • Shared Vision for Core Audience

Wente Family Estates Founded in 1883, Wente Vineyards is the country’s oldest, continuously operated

Wente Family Estates Founded in 1883, Wente Vineyards is the country’s oldest, continuously operated family-owned winery

Food Network is a name consumers count on. A name they believe in. A

Food Network is a name consumers count on. A name they believe in. A name that affects their choices, their lifestyle, and their everyday actions. It’s a name that enriches, entertains, and educates.

Food Network

Food Network

Food Network

Food Network

Food Network What we are NOT… We are not a Celebrity wine We are

Food Network What we are NOT… We are not a Celebrity wine We are not a licensing deal We are not a “spigot on/off” wine

Food Network What we are NOT… We are not a Celebrity wine We are

Food Network What we are NOT… We are not a Celebrity wine We are not a licensing deal We are not a “spigot on/off” wine

Food Network Meet entwine. Inspired by a shared passion for wine and food, Food

Food Network Meet entwine. Inspired by a shared passion for wine and food, Food Network and Wente Vineyards worked side-by-side to craft a wine portfolio that is great sipped on its own and delicious paired with food. Chardonnay, Merlot, Pinot Grigio & Cabernet Sauvignon California Appellation

3 Simple Rules 1. Know YOUR Brand 2. Create a Common Goal 3. Define

3 Simple Rules 1. Know YOUR Brand 2. Create a Common Goal 3. Define what you are NOT

Thank You! Amy Hoopes Chief Marketing Officer EVP Global Sales Wente Family Estates e:

Thank You! Amy Hoopes Chief Marketing Officer EVP Global Sales Wente Family Estates e: Amy. [email protected] com t: 925. 456. 2011 Kenneth Fischang, CHME, CMP, CTA President/CEO Sonoma County Tourism e: Ken. [email protected] com t: 707. 522. 5800 Becky Gray Executive Director must! charities e: [email protected] org t: 805. 226. 5788 Camron King Executive Director Lodi Winegrape Commission e: [email protected] com t: 209. 367. 4727