Leveraging the Latest in Brain Science Gamification to

Leveraging the Latest in Brain Science & Gamification to Meet the Needs of the Modern Learner Carol Leaman CEO of Axonify

The Focus of This Session o The Modern Learner o 4 Ways Learning is Changing o Real Corporate Examples o Q&A Proprietary & Confidential

Proprietary & Confidential

The Modern Learner Overwhelmed 1% Of a typical workweek to focus on training & development. 75% of workers state that they are stressed at work. Impatient >70% of Learners turn to search engines. Distracted Untethered 57% 67% of interruptions at work result from either socialmedia tools or apps. Source: Bersin Research Bulletin, Meet the Modern Learner, November 26, 2014 of all workers use mobile and wireless computing.

The Result Employees aren’t remembering and applying what they need to know to do their jobs and it is expensive.

Introducing 4 ways learning is changing to better meet the needs of the modern learner. Brain Science Gamification Personalization Point-of-Need

Leveraging How The Brain Really Works Proprietary & Confidential

V ELEV Three Core Concepts Driving Retention Spaced Repetition Retrieval Practices Also known as interval reinforcement. The questioning format. Confidence-Based Assessment Contributes to long term retention. “When combined, spaced repetition and retrieval practices deliver the optimal environment for retention. ” Dr. Alice Kim, Rotman Research Institute at Baycrest Proprietary & Confidential TOR

Spaced Repetition 1 Training Event 3 2 KNOWLEDGE RETAINED 90% 50% 10% DAYS 1 Exposing employees to ideas 3 times over 30 days, versus 1 time over 30 days. 2 3 104 5 15 Retention 20 30 25 3 Times After 30 Days Increases Up To 90% Proprietary & Confidential 1 Time After 30 Days

Actual Knowledge Retention Graph Spaced Repetition Knowledge Retention 100% 75% Start of Spaced 50% 25% The Forgetting Curve 0% 0 10 20 30 40 50 60 # of Days After Training Based on 2. 7 M Sessions

V Confidence-Based Assessment CONFIDENCE Misinformed Mistakes Mastery Smart Action ELEV The use of a confidence-based learning methodology: o Has shown better knowledge retention and knowledge acquisition. Uninformed Paralysis Doubt Hesitation o Triggers an emotional reaction, which assists with long-term retention. 30 KNOWLEDGE 5 Source: Dr. James Bruno Confidence-Based Learning Methodology, UCLA 15 -20% More effective knowledge acquisition & retention Proprietary & Confidential TOR

Spaced Repetition Builds Confidence 100% Confidence 90% 80% 99% of employees require fewer than 10 repetitions on average 70% 60% 50% 0 5 10 15 # of Repetitions Proprietary & Confidential 20 25 30

Gamification Drives Engagement Proprietary & Confidential

What is this “game” stuff? A realistic, controlledrisk environment where learners can practice specific behaviors & experience impacts of their decisions. Simulation Learning The use of a game to teach knowledge, skills & abilities to learners using a self-contained space. Game-based Learning Proprietary & Confidential The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior. Gamification

Axonify Game Mechanics o Game Play o Leaderboard – Personal & Team Data based on: o Rewards – Auction with Prizes learners 250 k+ o Report Card o Coaches (Avatars) o Social Elements Proprietary & Confidential

Gamification Elements Dataset 31% Retail Associates 18% 250, 000 Learners Professional Sales Reps 37% Manufacturing/Distribution Employees 14% Other Knowledge Workers

Game Play FACT #1 FACT #2 FACT #3 FACT #4 Science says ”Game play improves the retention of learning” Game play gives the time out learners need Game play adds a “fun factor” and therefore employees participate more Game play appeals to all generations, cultures and genders

Game Play Game play leads to better learning. Learners who select a game, participate 20% more than those who don’t. FACT: 72% of Knowledge Workers choose game play.

Game Play Appeals to Everyone Game Play Rate 64% male 59% female Retail Associates 64% male 60% female Professional Sales

Rewards Having tangible rewards help translate virtual success into real-world value. 40% of Retail and M&D employees visit the rewards page daily 30% Sales Reps 15% Other Knowledge Workers Voluntary participation is over twice as high when you provide tangible rewards (vs. intangible). Proprietary & Confidential

Rewards Learners who visit the rewards page often participate over 3 x the rate than those that rarely visit. Rewards Engagement Rate vs Session Frequency Often (75 -100%) 110 Regular (50 -75%) 76 Moderate (25 -50%) Rare (0 -25%) 65 33

Leaderboards A Leaderboard is an essential game mechanic. 40% of learners check their leaderboard daily. Team leaderboards drive competitiveness and social connectedness, creating a strong sense of community.

Leaderboard Views 60% 54% 52% 50% 40% 38% 35% 30% 20% 10% 0% male female Retail Associates Leaderboard Views female Professional Sales

Learners Who Visit the Leaderboard Often, Participate More Leaderboard Engagement Rate vs Session Frequency Often (75 -100%) 83 Regular (50 -75%) 65 Moderate (25 -50%) Rare (0 -25%) 51 38

Coaches A learning coach is an underrated game mechanic. Least Popular (3%) Most Popular (22%) 93% of learners opt to select a a “Coach” In a gamified learning environment, learners respond better to the term “Coach”.

Learning Coaches Male Employees 66% Select a male coach 34% Female Employees 43% Select a female coach Select a male coach Proprietary & Confidential 57% Select a female coach

V Personal Performance ELEV Employees care about their progress. 16% of the time, learners opt to take extra training. It’s important to provide learners with a clear view of how they’re progressing, as well as the opportunity to grow their knowledge TOR

Extra Training Doubles the Rate of Learning Topic Graduation Rate 250% 200% 150% 100% 50% 0% Professional Sales Baseline Retail Associates With Voluntary Extra Training

It Takes a Combination of Game Mechanics to Drive Higher Participation in Learning Rewards Leaderboard Report Card Average Badging Newsfeed Game Scores 0. 00 0. 10 0. 20 0. 30 0. 40 0. 50 Proprietary & Confidential 0. 60 0. 70 0. 80

A Personalized Approach that Adapts to the Learner Proprietary & Confidential

DIFFICULTY LEVEL Personalized Knowledge Map 75% 60% 35% 20% Sales Process Promotions Product Knowledge Competition Priority: 4 Priority: 1 Priority: 2 Priority: 3 Proprietary & Confidential

Personalized Knowledge Map 82% 85% 96% DIFFICULTY LEVEL 88% Sales Process Promotions Product Knowledge Competition Priority: 4 Priority: 1 Priority: 2 Priority: 3 Proprietary & Confidential

At the Point of Need

Learning at the Point of Need o Where they need it o When they needed it o How they’d like to access it We are in a self-service culture. Workers expect to be able to look up the answer and dig deeper to learn more. Organizations must adapt.

Mobile = More Training User Login Frequency Vs. Mobile Use Average Login Frequency Per Month Per Tenant 16 14 12 10 8 6 4 2 R 2 = 0. 2154 0 0 10 20 30 40 50 60 % of Total Logins as Mobile Per Tenant 70 Companies that provide mobile access have 42% higher frequency. 80 90 100

V ELEV Deployment Objectives 19, 000 • Increase tech fluency Technology Consultants • Drive engagement 7 • Modernize learning practices Technology Practices • Obtain learning metrics • Increase revenue and customer satisfaction levels Informed Employees Deloitte IT Consultants have deep domain expertise within their chosen practices, however have limited knowledge in adjacent specialties, impacting customer satisfaction and revenue. By combining the latest in brain science with gamification, Deloitte Consulting is reinventing how they deliver learning to their highly skilled IT consultants. Proprietary & Confidential TOR

V GE Energy Application 600 IT Project Managers Global ELEV TOR Results 30% Knowledge Lift In Key Project Management Topic Areas Implementation Knowledgeable Employees GE Energy’s IT Project Managers around the globe reinforce their training with Axonify through their computers as well as mobile devices. After an overwhelmingly successful launch, GE Energy is now rolling out Axonify to its employees in a number of languages world-wide. Proprietary & Confidential

V Walmart ELEV Application 120 Distribution Centers Results 54% Safety Incident Reduction 70, 000+ Employees Using Axonify Safer Employees I know that Axonify has positively impacted our safety performance, it’s a quick, simple way to keep safety top of mind. - DC Manager “Feedback about the Axonify platform has been phenomenal and we believe that it has been a significant contributing factor to our improved performance and engaged associate base. ” Ken Woodlin, VP of Compliance, Safety & Asset Protection, Walmart Logistics Proprietary & Confidential TOR

V ELEV Knowledge Lifts 40% Knowledge Improvements TOR Business Impact 66% Reduction In Errors Happier Employees “”It’s an easy system to use and a lot of fun. Last night I went home and looked through the materials so that I was prepared. ”. “We strive to provide the best overall customer experience in the industry, which means providing employees with the right knowledge at the right time, creating habits and culture. This is what Axonify does for us. ” Proprietary & Confidential Scott Walter, Director of Operations, Capital Blue. Cross

V ELEV Associate Feedback 85. 6% Results 22. 9% Stated that gamification increased their participation in learning 86. 6% Reduction in incidents TOR Diverse Workforce Bloomingdale’s employees represent 4 different generations and many cultures & languages. $2. 2 Million Annual savings Increase in confidence “At Bloomingdale’s we have fundamentally changed how we deliver Associate learning and the results have been outstanding. We have a smarter, safer, more engaged workforce. ” Chad Mc. Intosh, VP of LP & Risk Management, Bloomingdale’s Proprietary & Confidential

V ELEV Sales & Service 14 th 5 th 60 -day stack-ranking improvement 13% Exceeding sales targets Engaged Employees Cost Reduction 20% Reduction in appeasement costs 50% TOR “It’s an easy system to use and a lot of fun. Last night I went home and looked through the materials so that I was prepared. ”. . Reduction in absenteeism “We know people are enjoying the process of learning and are retaining more knowledge. This drives better quality of experience for our customers and for their customers” Felix Serrano, SVP & General Manager, Sitel Work@Home Solutions Proprietary & Confidential