Leveraging Social Media to Recruit Top Talent for

Leveraging Social Media to Recruit Top Talent for Your Organization Social Media Coordinator Direct. Employers Association

To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce. • Over 650 Member Companies Ø Majority from the Fortune 1500 • 17 Board of Directors Ø All unpaid seats comprised of Member Companies (elected) • Member focused, non-profit organization 501(c)(6) • Pioneers of Internet Recruitment Ø 1992 Built the 1 st online job board called Online Career Center (OCC) Ø OCC purchased by TMP in 1995 (Monster board/OCC merger = Monster. com) • Market Experts and Leaders • Advanced Technology / Automation • World-class products, services, deliverables… • Advocacy for OFCCP Compliance • Social Jobs Partnership – formed Q 4 2011 – www. facebook. com/socialjobs Ø Facebook, DOL, NASWA, NACE & Direct. Employers Association

Direct. Employers Members @ A Glance 3 3

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

What social network crossed the 10 million mark faster than any other standalone site in history? POP QUIZ What social network is considered the world’s largest professional network on the Internet with 150 million+ members in over 200 countries and territories? What social network has over 1 million links shared in 20 minutes? What social network has 11 accounts created every seconds? Sources: 1) http: //press. linkedin. com/about 2) http: //techcrunch. com/2012/02/07/pinterest-monthly-uniques/ 3) http: //newsroom. fb. com/content/default. aspx? News. Area. Id=22

PLATFORMS http: //www. theconversationprism. com/ THERE’S A LOT… But don’t try to do it all, pick what makes sense for your objectives

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

2011 JOBVITE SOCIAL RECRUITING SURVEY RESULTS TRENDS Companies using social media to recruit: Sources: 1) http: //www. mdgadvertising. com/blog/wpcontent/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic. p ng

2011 JOBVITE SOCIAL RECRUITING SURVEY RESULTS Of those respondents using social media for recruiting: 87% using TRENDS Linked. In 55% using Facebook 47% using Twitter 12% using You. Tube

2011 JOBVITE SOCIAL RECRUITING SURVEY RESULTS Of those respondents using social media for recruiting: TRENDS 94. 5% successfully hired through Linked. In 24. 2% successfully hired through Facebook 15. 9% successfully hired through Twitter 3. 1% successfully hired through company blog

2011 DIRECTEMPLOYERS ASSOCIATION SOCIAL RECRUITING SURVEY RESULTS Of those respondents using social media for recruiting: TRENDS 91. 7% using Linked. In 66% using Facebook 53. 3% using Twitter 26. 7% using You. Tube

TRENDS JOB SEEKERS AND SOCIAL MEDIA 50% of job seekers still spend most their time searching on traditional job boards 29% of job seekers use social media as their primary tool for job searching Sources: 1) http: //www. tweetmyjobs. com/blog/2012/01/is-social-recruiting-real-video/ 2) http: //mashable. com/2011/07/10/digital-resume/ 3) http: //www. businessinsider. com/7 -cool-resumes-we-found-on-pinterest-2012 -2

TRENDS JOB SEEKERS AND SOCIAL MEDIA • Fill out your Linked. In profile 100% • Create a Twitter account for your professional life. • Overhaul your Facebook profile to make it work for you. (showcase strengths, experience) • Make connections - then leverage them to get your resume in front of a hiring manager • Go to industry events Sources: 1) http: //www. nypost. com/p/news/business/jobs/boot_camp_Hkb 09 pi 8 zxn. Rw 5 j. QLa 6 Yt. O/1

JOB SEEKERS AND SOCIAL MEDIA 57% of job seekers expect a company to interact with fans & followers TRENDS Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information –not the company’s website 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company Sources: 1) http: //www. scribd. com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

RECRUITING WITH SOCIAL - BENEFITS • Potentially larger pool of candidates BENEFITS • Access to more information to better filter candidates • More direct line of communication to the potential hires themselves • High usage and short response time on some social networks may help fill positions faster, resulting in a decrease of vacancy days • Access to hidden candidates • Increase job visibility and easy sharing • Enhance candidate experience Sources: 1) http: //www. nypost. com/p/news/business/jobs/boot_camp_Hkb 09 pi 8 zxn. Rw 5 j. QLa 6 Yt. O/1

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

RECRUITING WITH SOCIAL - RISKS Race • Capturing info impermissible to consider such as protected classes - May “taint” an otherwise wellbased hiring decision - Make decision on incorrect information - Evidence of search may be revealed in litigation Marital Status Religion • Depending on technology, may not be sourcing from diverse pool (see next slide) • Tricky to fulfill data collection and recordkeeping requirements for OFCCP purposes Familial Status/Responsibili ties

RISKS RECRUITING WITH SOCIAL - RISKS Source: 1) http: //www. google. com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0 CGMQFj. AG&url=http%3 A%2 F%2 Fwww. taleo. com%2 Fsites%2 Fdefault% 2 Ffiles%2 Fwhitepaper-social-recruiting-

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

STRATEGIZE/MESAURE AUDIT YOUR BRAND ONLINE Google Alerts Google News Yahoo! Alerts Social. Mention Technorati Board. Tracker (currently being revamped) Keotag Twitter Search

UNDERSTAND YOUR AUDIENCE STRATEGIZE/MEASURE What is your audience doing in social media spaces you’re interested in? What motivates this behavior? What social communities already are active in your space, or even around your brand? Where are the conversations taking place? Who is talking? Are the speakers influential? How are they referencing my brand in what context? Sources: 1) http: //www. iab. net/media/file/IAB_Social. Media_Booklet. pdf

HAVE CLEAR OBJECTIVES STRATEGIZE/MESAURE Measure your results & refine Increase in database of candidates Savings in advertising costs (referrals from social, online video) Increase in career site traffic Increase of candidates per req http: //www. todaysfacilitymanager. com/fac ilityblog/2010/08/new-ansi-approvedretail-measurement-standard. html

PRODUCTION & OWNERSHIP STRATEGIZE/MESAURE What will the process flow be? What are the set-up /maintenance costs or fees associated with this project? (programming, coding, creative, time) Which types of platforms will be leveraged for this project, and how many total? Will the different platforms (e. g. mobile, social) require multiple formats and content types? If managed internally, who will be the point person, or team dedicated to this project? Contingency plan for team member is he/she leaves? Source: 1) http: //www. iab. net/media/file/IAB_Social. Media_Booklet. pdf

HAVE A POLICY BEFORE YOU NEED ONE The Social Media Governance page has hundreds of policies and useful templates to help! STRATEGIZE/MESAURE SHRM Survey: An Examination of How Social Media Is Embedded in Business Strategy and Operations 55 percent of surveyed employers plan to increase their social media efforts in the next year. 40 percent of organizations have a formal social media policy. 56 percent of social media policies include a statement regarding the organization’s right to monitor social media usage. Other common policy components include: • a code of conduct for employee use of social networking for professional purposes (68 percent), • a code of conduct for employee use of social networking for personal purposes (66 percent), or • guidelines for social media communications (55 percent). Sources: 1) http: //socialmediagovernance. com/policies. php 2) 2) http: //www. shrm. org/about/pressroom/Press. Releases/Pages/SHRMSurveyincreas

LEVERAGE CURRENT EMPLOYEES “A company’s employees double as PR representatives for your business, whether you (or they) like it or not. ” http: //www. hubspot. com/Portals/53/docs/hubspot_social_media_pr_ebook. pdf WORK WITH PR, MARKETING AND LEGAL DEPARTMENTS “Every good PR opp is a good recruiting opp” – Shama Kabani

DON’T SPAM PEOPLE “Facebook users are very wary of spam. Recruiters run the risk of being blocked by users if they post every job opening so that it constantly shows up inside a user's news feed. . ” http: //online. wsj. com/article/SB 10001424052970204524604576611120154304788. h l? mod=WSJ_Tech_LEFTTop. News DON’T BE CREEPY http: //www. slideshare. net/jobvite-webcast 7 approachesrecruitfbwithjennifermcclure 031511

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RECRUITING Twitter - Search EXAMPLES Hashtags: #jobadvice, #jobhuntchat, #hirefriday Or relevant conference hashtags your prospective candidates might be attending Advanced Twitter search

RECRUITING Twitter - Search EXAMPLES Don’t overlook the similar to you section!

RECRUITING Twitter – Posting jobs EXAMPLES Post jobs through RSS to Twitter account

RECRUITING Twitter – Engaging and informing candidates EXAMPLES Have an account to engage candidates, share your stories and interact with current employees

RECRUITING EXAMPLES Google+ – Search http: //findpeopleonplus. com/

RECRUITING EXAMPLES Facebook - Advertising Source: 1) http: //www. facebook. com/advertising

RECRUITING EXAMPLES Facebook - Advertising Source: 1) http: //www. facebook. com/advertising

RECRUITING EXAMPLES Facebook - Pages

RECRUITING EXAMPLES Facebook – Pages and engaging candidates

RECRUITING EXAMPLES Facebook – Integration with career site

RECRUITING New and creative approaches EXAMPLES THE RARE FIND: REINVENTING RECRUITING Companies like Google and Facebook are downplaying résumés and identifying talent in unusual ways. An excerpt from George Anders’s book The Rare Find Sources: 1) http: //www. businessweek. com/magazine/the-rare-find-reinventing-recruiting-10132011. html

RECRUITING EXAMPLES New and creative approaches Facebook Apps Be. Known (networking tool) Branch. Out (networking tool) Inside Job (networking tool, add jobs to page) Link. Up (add jobs to your page) Work With Us by Jobvite (add jobs to your page) Sources: Mobile Apps Jobs by Careerbuilder (search) Indeed. com (search) Jibber Jobber (management tool) Snap. Dat (digital biz card exchange) Linked. In Mobile (mobile version of site) In The Door (networking tool) Snag. AJob. com (for hourly employers and job seekers) Career. AMP- now Who Do You Know (networking tool) Link. Up (search) 1) http: //jobsearch. about. com/od/jobsearchtools/a/facebookapps. htm 2) http: //moneywatch. bnet. com/career-advice/blog/on-job/9 -best-mobile-apps-for-finding-a-job/504/

Hard Rock Café uses Facebook and app 10, 222 fans on the page. (In 4 weeks!) 4000 job applications received (During a 2 week campaign) 600 interviews completed (over 3 days) 120 Hires https: //www. work 4 labs. com/case-study-hard-rock-cafe-florence/ Shama Kabani, CEO Marketing Zen Group, DEAM 11

RECRUITING EXAMPLES You. Tube career channel Share culture Employee network groups Promoting intern initiatives Day in the life How to videos Sources: 1) http: //www. youtube. com/advertise/watching. html

RECRUITING EXAMPLES You. Tube - Search

RECRUITING EXAMPLES Linked. In – Search

RECRUITING EXAMPLES Linked. In – Company pages, groups, career tabs

RECRUITING EXAMPLES Linked. In – Group and company statistics

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HELPFUL BLOGS, SITES, COMMUNITIES RESOURCES 1. 2. 3. 4. 5. 6. 7. 8. http: //www. directemployers. org/blogs @Direct. Employers https: //www. smartbrief. com/socialmedia/index. jsp http: //www. dol. gov/ http: //blogging 4 jobs. com/toolbox-hr/ http: //www. tweetmyjobs. com/employers/resourcecenter http: //mashable. com http: //unbridledtalent. com/blog/

Leveraging SOCIAL MEDIA 1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q & A

KATIE PFLEDDERER Katie@Direct. Employers. org (317) 874 -9070 © 2011 Direct. Employers Association, a nonprofit consortium of leading global employers