Leveraging Ciscos Partner Marketing Central A One Stop

Leveraging Cisco’s Partner Marketing Central: A One Stop Shop for Cisco Tailored Go-To-Market Partner Tools and Programs CDN Sales Accelerator Webinar Series Greg Fox Director of Global Partner Marketing & CDN Board Member 11 July 2012 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Register Now • August 1, 2012 9 AM-10 AM PST CDN Sales Accelerator Series: Access the NEW CDN Go-to-Market Resource Center & Consulting Services Register here: https: //cisco. webex. com/cisco/onstage/g. php? t=a&d=208592386&Source. Id=wom • August 22, 2012 9 AM-10 AM PST CDN Sales Accelerator Series: Understanding and Leveraging Cisco’s Incentive Programs – Spotlight on SIP Register here: https: //cisco. webex. com/cisco/onstage/g. php? t=a&d=205270287&Source. Id=wom • Partner Velocity Webcast Series July 19, 2012 7 AM-8 AM PST Marketing Is The New Differentiation In The Tech Industry, Forrester Research Register here: Marketing Is The New Differentiation In The Tech Industry Previous Webcast Archives: View Webcasts On Demand • Team Contacts Greg Fox – grfox@cisco. com Marcia Harlow – maharlow@cisco. com © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 2

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 4

Putting Cisco Marketing Muscle to Work for CDN Partners • Cisco Partner Marketing Central • Partner Velocity © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 5

Business Value Competitive Advantage Create effective, sophisticated, Integrated Campaigns Real-Time Marketing Presence and “Go to Market” speed Leverage Social Media outlets in all your Marketing activities State of the Art visibility for your Marketing Activities Create Virtual and Live Events A “Grow with You” Marketing platform that keeps up with current marketing trends. Customize all your materials and leverage the Cisco brand resources “One Stop Shopping” for all your Marketing needs © 2010 Cisco and/or its affiliates. All rights reserved. Leverages the Cisco engine Fosters Partner collaboration in a Web 2. 0 environment Cisco Confidential 6

• Create live and virtual registration pages • Manage event registration online • FREE! • Execute customizable marketing campaigns • Leverage the Email Blast Manager • FREE! Campaigns • Execute a customized marketing activity • Self-funded © 2010 Cisco and/or its affiliates. All rights reserved. Customized Marketing Activities Events Full Service Activities (via Partner Demand Center) • Order turnkey marketing activities • Utilize preferred vendors to execute the activity • Self-funded Cisco Confidential 7

Partner Marketing Central Getting Started

System Requirements • Windows Operating System: Windows 7; Windows Vista; Windows XP Service Pack 2 Intel® Pentium® III 450 MHz or faster processor (or equivalent) 128 MB of RAM • Mac OS Operating System: Apple Mac OS X 10. 4. 8 or above Intel Core™ Duo 1. 83 GHz or faster processor 128 MB of RAM • Browser IE 7+ Firefox 3. 0 + Safari 3. 0 + © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Download Silverlight http: //www. microsoft. com/silverlight/getstarted/install/default. aspx What is Silverlight? http: //www. microsoft. com/silverlight/overview/default. aspx Why is Silverlight Required? Silverlight enables the user to customize campaign assets (e. g. marketing templates) in Partner Marketing Central * Note: It is not necessary if the user does not plan on creating campaign assets © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Partner Central Access Set-up Process www. ciscopartnercentral. com Create Cisco. com Profile Register your Company Manage Company Details & Employees Manage Misc Details Create Cisco. com Profile Raise Request to Associate Yourself with Your Company Get Approval from Company Admin Manage Misc Details © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Go to www. cisco. com/go/partnermarketing The Partner logs in using their CCO User ID & Password © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

The first time a partner enters PMC, they will be asked to identify their role as Marketing or Sales © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Partner’s Information FREE Self-Service Marketing Funding Full-Service. Available Marketing (Pay to Play) PMC is available in 16 languages FREE Event Management Recent Activities Recent Events © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Before getting started, partners will need to Personalize their Site. 1. Complete your profile & add your photo 2. Add general information about your company 3. Upload your company logo for customizing assets Click here to start personalizing the partner profile 4. Manage users, additional information & privacy statements © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Partner Marketing Central Campaign Center

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Using the wizard, the partner has two options to conduct a search. 1. Entering a campaign name or keyword 2. Select specific filters in one or more of the filter categories to build a custom search. Click to expand filter options © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Partners may also search by “What’s New” Partners may filter by • since my last login • this month • in the past 3 months • in the past 6 months © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

Whether the partner searches by option 1 or 2, the search results will appear at the bottom of the search window. Partners may sort their results by Campaign Name or by Rating and review a short campaign description. To select a campaign, simply click on the hyperlinked title. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Partners will be able to review the full campaign description and assets offered Customizable assets and full service “tactics” offerings Partners can notify the campaign owner via email to provide feedback or tell Cisco what is missing Non-customizable asset offerings are easy to click and download – combine with your own success stories © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

• Customize emails, ads, flyers, postcards and web banners directly in the asset preview • Offers real time updates • Immediate preview of content changes and layout • Allows font treatment functions: Bold Underline Italicize • Offers hyperlink functionality for customizable emails Example: Click here for more information • Link to CDN Marketplace or your own web site • Copy areas are limited to a set number of characters & font size © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

Bold Underline Italics # Bullets Anchor Hyperlink Close Edit Buttons Note: Hyperlink & Anchor functionalities are only available for customizable emails © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

Partners have the opportunity to modify and customize the Cisco suggested copy. Partners can select an image of their choice when image options are provided by clicking on the image. If Partners have more than one Partner Relationship Badge or company logo assigned to their account, they may click on the graphic to select which badge/logo they would like to have appear on their customized asset. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

If more than one image / badge is offered for this asset, the image options will be displayed in a carousal format Double click on the image of your choice. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

Name the asset and click Save. The asset will be stored in Activity Center for future access. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

What is the Email Workflow? ü Integrated into the customization workflow ü Send a “test” email for review and approval ü Return to Edit function after test email is received ü Ability to schedule email blasts ü Review “campaign” success with Email Campaign Reports © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

1 2 Create a new email using the Campaign Center or select an existing email from the Activity Center Provide a Subject for the email and enter a “Test Recipient(s)”. A test email will be sent for review. Partners may edit the From Name and the prefix of the From Email address. The domain of the email address must remain the same as the user. 3 © 2010 Cisco and/or its affiliates. All rights reserved. When ready, click the “Send Test Message” button Cisco Confidential 34

4 Once the test email is approved, Partners will be prompted to click an “approval” checkbox to move forward in Step 2. 5 Enter a “Campaign Name’ and select your “Contact List” in Step 3. 6 Partners can select to send the email blast immediately or at a later date. If sending later, Partners will be prompted to identify a date and time. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

• Cost to Cisco Partners: free of charge • Contact List: Unlimited number of lists; list size limited to 1500/list • List Rules: permission-based lists only; no rental lists or purchased lists. • Unsubscribe Verbiage: appended to each email send via Partner Marketing Central’s direct email manager © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

1 Select “Contact Lists” from the left hand navigation bar. 2 Click on the “Create a List” button to start the list creation workflow © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38

3 Provide a name for your Contact List– alphanumeric characters only Optional: Select up to four fields to build a custom salutation The records in your contact list will populate these fields if you have them available in your list. Click ‘Save & Add Contacts’ © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39

4 Click ‘Add Contacts’ 5 Select your list creation preference: A. B. copy or type email addresses type email address along with contact information C. import address from an event in Event Center D. import addresses from a file on your computers © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40

Partners can individually type or copy (Ctrl + C) and paste (Ctrl + V) their e-mail list into the text box below. Hit <ENTER> after each address Option A Option B Partners type in details into the contact fields. Email Address is the only required field; all other fields are optional. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41

Option C Select a registration list from an Event Center-created event Upload a contact file from your computer. Here are some helpful tips: Option D © 2010 Cisco and/or its affiliates. All rights reserved. 1. Cisco has provided a “CSV” template to help Partners organize their contacts, quickly and easily 2. If Partners export a file from their address book or CRM database, it must be save as a “CSV” file. Cisco Confidential 42

The Contact List Dashboard contains three important tabs: 1. My Contact Lists: lists created by you, the user 1. My Organization’s Contact Lists: lists created by others in your organization • Lists created by others cannot be edited or deleted by you, the user 2. Master Unsubscribe List: list of those recipients who have requested to be “unsubscribed” from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your company’s CRM system © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44

All emails are appended with “unsubscribe” language: This email and any offers considered herein are brought to you by <Partner Name>. To unsubscribe from this mailing list, click here Recipients can quickly unsubscribe by entering their email on the “Unsubscribe” page. The email is then removed from the partner’s contact list on Partner Marketing Central. The email also appears on a Master Unsubscribe List in the Contact List dashboard so it can be referred to for removal on non PMC-based lists. The Master Unsubscribe List can be located on the Partner’s Contact List dashboard. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45

The Contact List contains a list of all requested Unsubscribes. Master Unsubscribe List: list of those recipients who have requested to be “unsubscribed” from your contact list(s). You should refer to this list to remove those contacts from lists stored on your computer and/or in your company’s CRM system © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47

“Filter Date Range”: users can search for email campaign reports that fall into a “date range” West East Region Blast The Direct Email Report Manager is a compilation of a number of individual reports to track and measure your email campaign: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Campaign: name of your email campaign blast List: name of the Contact List used for your email campaign Status: status levels include “preprocessing”, “sending”, and “complete”. Sent: date and time that the campaign was “sent”. Delivery: date and time the campaign was “delivered” to your recipients Recipients: hyperlinks to a report with the recipients’ names Opens: hyperlink to the email, number of times it was opened and date & time it was opened Clicks: hyperlink to a report identifying the recipients who clicked on the call to action button Unsubscribes: list of those who requested to be unsubscribed from your list Bounces: list of those emails which bounced Forwards: list from whom the email was sent and to whom along with the “forward” date and time © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48

Partner Marketing Central Event Center

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50

Features of the Event Center FREE Create an Event using Cisco’s Resources. Create your own Custom Event for a live or virtual event. Copy an Event by modifying a previously created event. Easy to use. * If creating an event using Cisco resources, partners will be presented with a link back to the campaign to access additional Resources.

1 Select to create a live or virtual event 2 Partners will identify their target audience, technology covered, and target verticals. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52

3 © 2010 Cisco and/or its affiliates. All rights reserved. Partners will identify event title, time, date, time zone, language and description Cisco Confidential 53

4 © 2010 Cisco and/or its affiliates. All rights reserved. Partners will provide event location information. If the partner selected virtual event, the location fields will request URL, phone and password information. Cisco Confidential 54

5 © 2010 Cisco and/or its affiliates. All rights reserved. Partners will identify max number of attendees, target number of attendees and whether or not to hide the event from searches and/or hide driving directions. Cisco Confidential 55

6 Partners will review their event registration page and have the option to edit if needed. Partners will have the ability to select an alternate logo or certification badge if more than one is assigned to the partner's profile. To select an alternate option, simply click on the logo or badge. Alternate choices will appear to select from. 7 Partners may Save & Activate or Save and Activate Later © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56

The partner will receive a confirmation screen and registration URL after activating their event. Additional Campaign Resources will be offered if the event was a ready-topresent event. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 57

If partners opted to hide their event from the search, end users will not be able to locate it from the main search page unless they had the Event Code. . © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 59

End Users are asked to fill out a simple one page registration form. Registration information will be stored in the partner’s account under My Events. Registrants will have the opportunity to opt in to be contacted. Hyperlinks to the partner’s and Cisco’s privacy policy can be viewed here. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 60

Partners may view and manage their events by clicking on “My Events” in the navigation bar © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 61

My Events allows the partner to view and edit their events, view registration, promote using social media and link back to the campaign for additional resources. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 62

When reviewing the registration list, Partners may add/delete registrants, view cancellations, well as track attendance. All data is able to be exported to Excel. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 63

Full-Service Marketing – Funding Required Turnkey Activities Full-Service Marketing (Funding Required)

• Partner support is available per theater via the PMC Support site at https: //www. ciscopartnermarketing. com/Orgs/Help. aspx • Expand the arrow to view detailed support information for your theater © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 65

Enabling our Partner to Excel at Marketing • Access to the best and brightest marketing minds on the planet • Improve your marketing expertise and effectiveness • Marry traditional marketing efforts with today’s web 2. 0 technologies • Uncover latest marketing trends • Develop cost-effective marketing techniques • Share marketing best practices with other partners • Annual in-person event & Velocity On Air & Everything Marketing • www. cisco. com/web/partners/events/partner_velocity. html#~1 • . © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 66

Register Now • August 1, 2012 9 AM-10 AM PST CDN Sales Accelerator Series: Access the NEW CDN Go-to-Market Resource Center & Consulting Services Register here: https: //cisco. webex. com/cisco/onstage/g. php? t=a&d=208592386&Source. Id=wom • August 22, 2012 9 AM-10 AM PST CDN Sales Accelerator Series: Understanding and Leveraging Cisco’s Incentive Programs – Spotlight on SIP Register here: https: //cisco. webex. com/cisco/onstage/g. php? t=a&d=205270287&Source. Id=wom • Partner Velocity Webcast Series July 19, 2012 7 AM-8 AM PST Marketing Is The New Differentiation In The Tech Industry, Forrester Research Register here: Marketing Is The New Differentiation In The Tech Industry Previous Webcast Archives: View Webcasts On Demand • Team Contacts Greg Fox – grfox@cisco. com Marcia Harlow – maharlow@cisco. com © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67 67

“Questions? ” © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 68

Thank you.