Leveraging Affinity Networks MVNPSmart Power will create affinity

Leveraging Affinity Networks MVNP/Smart. Power will create affinity partnerships to attain clean energy Milestones geared toward helping HCEI attain their goals. Civic Clubs DBEDT Green Business Program The Faith Community Hawaii Chamber of Commerce Youth Organizations Government Departments Hawaii Energy Hawaii Hotel & Lodging Association Utilities Hawaii Clean Energy Initiative

Field Marketing Infrastructure At the outset of the campaign the Hawaii Clean Energy Challenge will create a dynamic structure that will initially include: • Field Director • Energy Ambassador • Energy Coach • Island Stakeholders Hawaii Clean Energy Initiative 2

Field Marketing Actions At the outset of the campaign, MVNPSmart. Power will achieve the following deliverables. • Renewable Energy Installation Metrics • Clean Energy Installation Metrics Hawaii Clean Energy Initiative 3

Incentives & Rewards Recognition and rewards is an important element of the MVNPSmart. Power Hawaii Clean Energy Challenge field marketing and PR campaign. • Recognition • Recycle Bank • Savings Hawaii Clean Energy Initiative 4

State Issues STATEWIDE • “Not in my backyard. ” • “It’s just too expensive. ” • “I’m not sure it works. ” • “Where • “It’s and how do I buy it? ” easier to do nothing. ” NEIGHBOR ISLANDS • “No benefit to my community. ” • “It’s in my backyard for Oahu, but not for me. ” • “Our island is developed enough. ” Hawaii Clean Energy Initiative

Issues & Crisis Management TRANSFORMER OUTAGES WAAHILA RIDGE KEAHOLE POWER PLANT NAVAJO SACRED LANDS ISLANDWIDE OUTAGES • Interisland Cable • Cultural concerns • Interisland Cable • Environmental concerns • Nimby 20+ YEARS EXPERIENCE Hawaii Clean Energy Initiative