Lets Work Together at The Glades Steve Beverley

‘Let’s Work Together’ at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd) 1 Capital Shopping Centres and Vipre UK Ltd

Presentation Contents 2 Capital Shopping Centres (CSC) Project Consortium CSC Sustainability Credentials Survey Stats CSC Travel Plans Launch Event The Glades – London Travel Booklet Project Background The Future – TMA/BTCTEP ASTUTE (EU Project) Measures 2008/09 Measures Implemented Summary/Tips Capital Shopping Centres and Vipre UK Ltd

Capital Shopping Centres Creating places for tomorrow’s customers Lakeside Boardwalk, Thurrock 3 Chimes, Uxbridge Capital Shopping Centres and Vipre UK Ltd

Capital Shopping Centres Great British coverage Braehead Eldon Square Metro. Centre Manchester Arndale Victoria Centre The Potteries Chapelfield St David’s 2 Westgate A D B C Cribbs Causeway A: B: C: D: ECOMM 2008 The Harlequin Lakeside The Glades The Chimes 12. 6 million sq. ft. of space 2, 021 units 225 million customer visits a year Capital Shopping Centres and Vipre UK Ltd

Capital Shopping Centres Leading market position 9 of the top 30 UK shopping centres 2006 Scheme Location 1 Metro. Centre Gateshead 16 The Mall at Cribbs Causeway Bristol 2 Bluewater Dartford – Greenhithe 17 Brent Cross Shopping Centre London – Hendon 3 Meadowhall Sheffield 18 Queensgate Shopping Centre Peterborough 4 The Trafford Centre Manchester – Trafford 19 The Victoria Centre Nottingham 5 Lakeside Shopping Centre 20 The Arndale Centre Luton 6 Merry Hill Centre Brierley Hill 21 Braehead Shopping Centre Renfrew, Glasgow 7 the centre: mk Milton Keynes 22 Kingfisher Shopping Centre Redditch 8 East Kilbride Shopping Centre 23 West. Quay 9 Manchester Arndale Manchester 24 Frenchgate Shopping Centre Doncaster 10 Whitgift Centre Croydon 25 Almondvale Shopping Centre Livingston 11 Eldon Sq. Shopping Centre Newcastle upon Tyne 26 White Rose Shopping Centre Leeds 12 Bullring Birmingham 13 The Harlequin 14 The Telford Shopping Centre 15 Festival Place Grays – Thurrock East Kilbride Watford Telford Basingstoke Southampton 27 The Oracle Reading 28 Clyde Shopping Centre Clydebank 29 The Glades Bromley 30 Cwmbran Shopping Cwmbran Source: Trevor Wood Associates 2006 Going Shopping Guide 5 Capital Shopping Centres and Vipre UK Ltd

Liberty International Group Corporate Responsibility (CR) Sustainability Credentials Published carbon footprint 95% energy purchased from renewable sources Travel plans for shopping centres Waste streaming and recycling Economic progress through regeneration (100% brownfield) Independently audited 6 Capital Shopping Centres and Vipre UK Ltd

Capital Shopping Centres Travel Plans Metro. Centre, Gateshead – planning obligation Appointment of Sustainable Travel Manager Why travel plans? – Commercial – Choice for customer – Environment – Corporate responsibility Content of travel plan – Infrastructure – Information – Partnerships 7 Capital Shopping Centres and Vipre UK Ltd

Capital Shopping Centres Travel Plans - Partnerships Retailers Local Authority Transport operators Local businesses The Glades Shopping Centre (exemplar) 8 Capital Shopping Centres and Vipre UK Ltd

The Glades Shopping Centre London Borough of Bromley Challenges: â 150 businesses – 3000 staff âCommunication – lack of email/ internet âVariety of shift patterns âTurnover of staff âConflicting corporate policies 9 Capital Shopping Centres and Vipre UK Ltd

Project Background (2005 to present) Establishment and Development Travel Plan complete – evidence base 1 st implementation stage Support and commitment from businesses Steering group Marketing and media Green Guardian Sponsors Branding Launch event Travel booklet Pilot studies Awards 10 Capital Shopping Centres and Vipre UK Ltd

The ASTUTE Project Advancing Sustainable Transport in Urban Areas To promote Energy Efficiency 6 cities – London, Dublin, Graz, Budapest, Grenada, Siracusa Funding – Transport for London & EU Aim – Overcoming the barriers to cycling and walking/ Public and Private sector/ Toolkit London – The Glades shopping centre & The London Borough of Bromley Benefits – Networking, dissemination, learning best and worst practice, European promotion, funding, access to expert knowledge Retailers 11 Capital Shopping Centres and Vipre UK Ltd

Measures Implemented 2006/2007 Glades Travel Plan booklet for staff and visitors Glades website host to electronic Travel Plan booklet 214 Personalised Travel Information Packs distributed to Glades staff by CEN (partner in the ASTUTE project) M&S staff survey Internal site audits of M&S, H&M, Boots and Debenhams – support from general managers for pilot studies to take place Robust Travel Plan Steering Group established - Meeting at least every 6 weeks comprising LEPT, Capital Shopping Centres (General Member, Marketing Manager and Sustainable Travel Manager), CEN and Vipre. Liaises with Seltrans Travel Plan supported by CSC’s parent company Liberty International PLC Consultant sits on Merchants Association and Business Breakfast meetings: Glades Travel Plan standing item 12 Capital Shopping Centres and Vipre UK Ltd

Measures Implemented 2006/2007 Personal relationships built between the consultant and CSC, the Glades management, store managers, Bromley Town Centre Manager and the local / national press, as well as local partners such as Bromley Council, transport operators and developers. Significant work time allocated to development of Travel Plan by CSC. Glades Marketing Manager incorporating Travel Plan measures into corporate branding Standing weekly item in the News Shopper’s Green Guardian column Full page News Shopper editorial reserved to promote Glades Travel Plan launch, 22 September 2007, and double page spread advertising results of launch Consultant sits on Green Guardian Steering Group Development of a local travel information booklet for staff and visitors Annual Green Guardian Awards – Vipre consultant nominated on judging committee Formally confirmed full support from Bromley Town Centre Manager 13 Capital Shopping Centres and Vipre UK Ltd

Project Consortium Committed Partners Bromley Town Centre Manager (part of Bromley Council) Local Interest Groups and other Community Stakeholders The News Shopper (local paper) Bromley Town Centre Manager Tf. L TDM Unit The Glades Marketing Manager The Green Guardian The I Move London Campaign The London Travel Awareness Team The local Bromley bike company The Merchants’ Association (representing retailers in The Glades) 14 Capital Shopping Centres and Vipre UK Ltd

Survey Statistics Attitudinal and Mode (Travel Plan) 102 survey respondents Businesses only National average of single car use is 71% 42% car (alone) Greater London – 41% 12% walk Central London – 12% 36% bus Outer London – 66% 4% train 4% car with others 2% car with passenger (National Travel Survey 2001) 0% motorcycle, 0% underground, 0% bike/train 0% tram, 0% taxi, 0% company car, 0% dropped off 15 Capital Shopping Centres and Vipre UK Ltd

Survey Statistics Attitudinal and Mode (Launch Event) Modal Split Walk Cycle Bus Train Car driver Car passen ger Attitudes No. 25 10 41 8 27 % 20 8 33 6 22 14 11 125 No. % I already do 78 63 Yes 29 23 No 18 14 125 16 Capital Shopping Centres and Vipre UK Ltd

Launch Event European Mobility Week - 2007 ‘In Town Without My Car’ day Local involvement Staff and visitors Branded stand Media/ Photographer Freebies/ Debenhams etc Distribution of booklets Interviews/Surveys Fun!!!!! Promotion Posters in stores 17 Capital Shopping Centres and Vipre UK Ltd

Travel Booklet Localised 20 pages Prize draw/ raffle tickets Reference booklet Managers/ Customer services desk Maps Distribution – support and assistance Health Useful Websites and Contacts Environment Cost savings Recruitment packs Staff/ visitors Launch event 18 Capital Shopping Centres and Vipre UK Ltd

Post Publicity Local Media Vipre, The Glades, CSC, LEPT, Tf. L i. Move London, Bromley Bike Company, London Cycle Campaign, Debenhams. 19 Capital Shopping Centres and Vipre UK Ltd

TMA/BTCTEP The Future Tf. L Transport Management Association (TMA) funding route – 3 years Bromley Town Centre Travel and Environmental Partnership - partners £ 50 k match funding for 3 years – not staff time or resources – 50/50 private/public Aims: Set up a partnership of public and private sector which is ultimately self funding and self financing Help achieve Bromley’s target of a 10% reduction in car use in and around the Town Centre Work with developers and all other stakeholders to achieve consensus on the need to develop and implement Travel Demand Management (TDM) measures to reduce pressure on the road network as a result of the planned development (AAP) Contribute to the vibrant and thriving Bromley Town Centre and maintain and enhance its competitive economic and business community and achieve funding Raise Bromley Council’s profile in community leadership 20 Capital Shopping Centres and Vipre UK Ltd

Measures 2008/09 21 Capital Shopping Centres and Vipre UK Ltd

Measures 2008/09 22 Capital Shopping Centres and Vipre UK Ltd

Summary Tips Travel Plan document – evidence base âMarketing and media – instrumental Support and commitment from businesses âTravel booklet – awareness Range of communication tools Lack of structure – not sitting at desks all day Understanding the message and threat – Long term ‘There is a genuine threat to business and it will affect the bottom line if people can’t get to our centre by sustainable means’ Steering group – platform 23 âBranding – ownership âCommunity based – localised âWebsite – dissemination âLaunch event – profile âPilot studies – models âAwards – recognition âDon’t get hung up on Modal Shift! âLong process – Patience!!!!!! Capital Shopping Centres and Vipre UK Ltd

Thank you Any Questions Welcomed Natalie Owen Principal Consultant Vipre UK Ltd +44 (0) 1483 741 349 +44 (0) 7809 387 659 natalie. owen@vipre. com 24 Steve Beverley Sustainable Travel Manager Capital Shopping Centres +44 (0) 191 493 0236 +44 (0) 7977 994 417 steve-beverley@capshop. co. uk Capital Shopping Centres and Vipre UK Ltd