LETS TALK HOW TO TALK TO FOLKS ABOUT

LET’S TALK! HOW TO TALK TO FOLKS ABOUT THE ACA AND THE 1, 000 CAMPAIGN ENGAGE. EDUCATE. EMPOWER Your Name Institution

You’re excited and motivated to be a part of this empowering campaign and want to share it with your colleagues, community. But how? GOAL KNOW YOUR MATERIAL FEEL CONFIDENT ABOUT YOUR ABILITY FEEL GOOD ABOUT YOUR APPEARANCE

YOUR MATERIAL • Tool to help you get your audience to understand your message • Tool to effectively message on ACA and 1, 000 campaign • Tool to efficiently disperse information you are wanting to convey • Tool for “regrouping” your thoughts

GENERAL GUIDELINES • PREPARATION • SIMPLICITY • ANSWERING QUESTIONS

What you could be thinking… • “I’ve got to get the facts out there. ” • “How am I going to empower them at the end of my presentation and keep them engaged? ” • “I have to catch my audience. ” • • HEART HEALTH MIND MONEY

KNOW YOUR AUDIENCE Tailor your message. *Putting yourself in your audiences’ shoes – YOU ARE PART OF THE COMMUNITY YOU ARE EMPOWERING

BE AVAILABLE! • BIO SHEET • COMMITTED FOLLOW THROUGH • FOLLOW UP WITH THOSE YOU HAVE REACHED

PREPARATION • Prepare 3 -4 ideas you want to convey o These are your “communication points” • Make a list of questions and issues you anticipate being asked during a presentation o Use these issues to launch your “communication points” • Have your best answers ready

KEEP IT SIMPLE • The 3 “S” rule: short, simple, specific • Most important point first • Stay on topic • An idea: Summarize, then elaborate Example: “Our organization believes in patients before profits, not profits before patients. Let me explain what I mean…”

DO’S AND DON’TS DODO: NOT: • • DO angry/argue with the “nay-sayers” in the DONOT thinkget before you speak audience. • DO pause after complete statements • • DO NOT TOyou’re USE JARGON! ESPECIALLY DONOT/TRY sit in silence after done answering questions. MEDICAL/POLICY JARGON!concerns, needs, etc. DO listen to folks responses, • • DO worry formality. Remember, the ACA is DONOT respond to about negative questions with positive personal to folks. Affects health, heart, mind, money. responses • • DO stifle people’s creativity to Your change it up. DONOT ALWAYS TELL THE TRUTH! credibility is crucial • DO NOT use phrasing such as “Like I said before” or “Like I explained earlier” • DO NOT LIE! IF YOU DON’T KNOW, but you will be willing to find out.

THE “QUESTION TRAP” • Either/Or: When answer isn’t “black and white” – SAY SO! • CORRECT INFORMATION IMMEDIATELY • You don’t need to answer the hypotheticals • Help reassure folks that they have the information they need or they will definitely get help to find the answers by DFA

SO, LET’S TALK! REMEMBER, THE IMPACT OF YOUR SPOKEN MESSAGE DEPENDS ON HOW YOU SAY IT THINGS TO KEEP IN MIND: 1. PITCH 1. RATE 1. ARTICULATION

APPEARANCE IS EVERYTHING • CLOTHES (Wear what fits the setting) • JEWELRY • MAKE-UP • ENTHUSIASM! • SMILE! • BODY LANGUAGE • OTHER STUFF

REMEMBER, THE IMPACT OF YOUR MESSAGE DEPENDS ON HOW YOU SAY IT

THE “BE” ATTITUDES 1. BE PREPARED 2. BE POSITIVE! 3. BE HONEST! 4. BE BRIEF! 5. BE YOURSELF! 6. BE ENERGETIC! 7. BE FOCUSED http: //www. youtube. com/watch? v=z. GGHov_afig 8. BE COMFORTABLE, CONFIDENT, AND TAKE CHARGE MOST IMPORTANTLY, HAVE FUN!!!!!

THANK YOU!!!