Lets Fight for Healthier Kids Join the Movement

Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60 Permission is granted to health and nutrition professionals to reproduce for nonprofit educational purposes © 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

Fuel Up to Play 60: A Comprehensive Approach Healthier Kids Get Up and Play 60 Minutes a Day Fuel Up with Nutrient Rich Foods

Health Partners Business Partners

Fuel Up to Play 60 Goals ü Students are motivated to make better food choices – such as fruits, vegetables, whole grains and low-fat and fat-free dairy – and be more physically active before, during and after school ü Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity ü Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity 4

What Makes Fuel Up to Play 60 Unique? üMassive Reach üA Comprehensive Approach üYouth Involved üPowerful Partners üCustomization üNational Issues, Local Solutions 5

What funds are available for Fuel Up to Play 60? Up to $4, 000 in funding opportunities are available for K-12 schools enrolled in Fuel Up to Play 60. Funding opportunities for Fuel Up to Play 60 are competitive and are awarded based on the quality of the application and the proposed use of funds. This nationwide funding program can help your school jumpstart and sustain healthy nutrition and physical activity improvements.

Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life Students and Program Advisors Identify opportunities Program Advisors Sign-up Get FREE activation kit Students and Program Advisors Plan healthy eating Physical activity “plays” Students Spread the word 7

Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life Students Engage, Implement and Reward Students Build excitement Motivate Students Eat more nutrient-rich foods 60 minutes of physical activity daily Students and Program Advisors Share success Continue to engage 8

Wellness Programs Working Together

Healthier. US School Challenge • USDA’s Healthier. US School Challenge Healthy eating “plays” (taste tests) Physical activity “plays” Resources for nutrition education Promotes meal participation and nutrient-rich foods • CPS “Go for the Gold” campaign – –

Healthy Schools Program • Alliance for a Healthier Generation’s Healthy Schools Program Healthy eating “plays” (taste tests) Physical activity “plays” Resources for nutrition education Promotes meal participation and nutrient-rich foods • CPS snack & a la cart guidelines based on AHG – –

President's Challenge • President’s Council on Fitness, Sports and Nutrition’s President’s Challenge – NFL and Fuel Up to Play 60 commitment to helping 200, 000 kids sign up for PALA • Big initiative for CPS

Kids Eat Right Initiative • American Dietetic Association/Foundation - Mobilize registered dietitians nationwide - Educate schools on healthy weight and quality nutrition - Support White House and Let's Move goals • Fuel Up to Play 60 is part of initiative ‒ Sign up now & have a chance to win a prize pack ‒ Email me & 1 winner will be chosen at random

How You Can Join the Team • Learn About the Program – Go to Fuel. Up. To. Play 60. com • Join the Movement – Connect with Midwest Dairy Council – Assist participating schools • Get Involved – Build relationships with key stakeholders – Share your expertise and provide guidance and counsel – Give a FUTP 60 educational presentation

NFL Player Appearance, April 2011 -School Reward 15

FUTP 60 Kickoff with Staley

Get Started! Ready to Fuel Up to Play 60? • Visit Fuel. Upto. Play 60. com • Contact Midwest Dairy Council – www. midwestdairy. com – rlevy@midwestdairy. com © 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2010 NFL Properties. All NFL-related trademarks are trademarks of the National Football League.