Lessons of previous media support No accurate data

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Lessons of previous media support • No accurate data • Category confusion • European

Lessons of previous media support • No accurate data • Category confusion • European values not always useful • Main focus on journalist training • EU seen as “difficult” and “bureaucratic” Europe. Aid 1

Media and accountability • Channel of communication between citizens • Watchdog over powerful •

Media and accountability • Channel of communication between citizens • Watchdog over powerful • Correcting information asymmetry - transparency • But also • Social actor in its own right – partisan, prejudiced, lacking in credibility Europe. Aid 2

Online media – what does it change? • Viral - peer to peer communication

Online media – what does it change? • Viral - peer to peer communication and content creation • 24 hour news cycle, rapid interaction, changing models of news development and management • Horizontal interactivity versus hierarchical control Europe. Aid 3

Political economy analysis • Structures and culture • Institutions • All shaping the behaviour

Political economy analysis • Structures and culture • Institutions • All shaping the behaviour of actors • -Potential for change, incentives for adoption • - Measurement of behaviour change Europe. Aid 4

PEA Matrix for media • Map structures, institutions, actors across 1. Law and regulation

PEA Matrix for media • Map structures, institutions, actors across 1. Law and regulation 2. Pluralism 3. Diversity of content and opinion 4. Capacity 5. Infrastructure Europe. Aid 5

Applying PEA to media • Based upon political PEA • • • Understanding local

Applying PEA to media • Based upon political PEA • • • Understanding local context (including economic) Opportunities for change Key groups whose behaviour has to be changed Map areas of resistance Understand media capacities Europe. Aid 6

M & E challenge – the context • • Taxpayer revolt Austerity Populist hostility

M & E challenge – the context • • Taxpayer revolt Austerity Populist hostility to Europe EU structures are complex and multi-national Poor data management “Bureaucratic” “Difficult” Europe. Aid 7

M& E – what are looking for What do we want? • - Government

M& E – what are looking for What do we want? • - Government (the powerful) to be responsive and accountable What are we looking for? • - Changes in behaviour by governing and governed • (may involve institutions structures, organisations) • Key questions – how is this programme going to make power more responsive and how will I know if behaviour has changed? Europe. Aid 8

The training module • Basic Political economy matrix PEA to help prepare baseline analysis

The training module • Basic Political economy matrix PEA to help prepare baseline analysis • Three separate modules – parliamentary support, electoral assistance, media/communications programmes with illustrative examples • Areas are interlinked Europe. Aid 9