- Slides: 14
Lesson Fourteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan
Lesson Fourteen Requirement By the end of this lesson, you should be able to have a good command of □the tips of a business plan □commonly-used sentences in writing business plan By the end of this lesson, you should be able to □ know the part of market in a business plan □ know the part of development and production in a business plan □ know the part of sales and marketing in a business plan
Lesson Fourteen Creating an Effective Business Plan (II) New Words convince v. 说服；使相信 cater identifiable procure stumble slang jargon credential assessment v. 提供饮食及服务；迎合 a. 可辨认的 v. 获得；取得；导致 n. ; v. 绊倒；失足；蹒跚而行 n. ; v. 俚语；辱骂；用俚语说 n. 专门术语；行话 n. 国书；凭据；证明 n. 评估；评定的款额
Lesson Fourteen Commonly-used Sentences in Writing Business Plan (II) 1. To secure a stable future for all those connected with [My Company] we have set the following long term goals: 2. We want to be considered by our peers to be the market leader in sales as evidenced by trade industry awards. 3. The distinctive competitive advantages which [My Company] brings to this market are: …
Lesson Fourteen 4. The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay. 5. Our targeted minimum gross profit margin for a category must be XX%. 6. By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. 7. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers.
Lesson Fourteen 8. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit. 9. Product pricing will include a range of quantity discounts as well as an early payment discount. 10. We have also included financial standards as compiled by Dun & Bradstreet and Robert Morris Associates. 11. Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.
Lesson Fourteen 12. Though [my, our] leadership, [I, we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. 13. What [My Company] propose to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. 14. Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be.
Lesson Fourteen 15. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets. 16. Widgets remained much as the original production until well into the 20 th century when computer modeling showed that there could be some enhancements made to the basic widget. 17. Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal.
Lesson Fourteen 18. We intend to attack this market very aggressively through the use of: … 19. As we are offering a unique service, informing the public of our capabilities is of utmost importance. 20. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years.
Lesson Fourteen Reading Materials Top Ten Internet Manners Questions Abstract: This article introduces the top ten Internet manners questions and gives readers its advice to show good manners. Key words: Internet; manner; ten questions 返 回