Leigh Bowden 16010314 Mmoni mhiko 16012438 According to

Leigh Bowden 16010314 Mmoni mhiko 16012438

§ According to Moris, L (2007, p. 2 ), “innovation culture can be recognized as, an organization that is known externally in the marketplace as a genuine innovator, and equally that it is known internally among the people in the organization as a dynamic, innovation-friendly place to be”.

§ Drivers of innovation are factors that make it possible for a company to adapt and stay relevant in an every changing business environment and marketplace, in order to meet objectives and satisfy needs

§ External environments like land scarcity and the ever growing demand of food supply Live. Stock Wealth saw a gap in the environment

§ “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology”. where there is a close relationship of information between farmers and the organization.

§ Although Live. Stock Wealth aims to bridge the gape between investors and farmers through making investments in livestock they not have clearly stated core values, vision and mission statement which embodies the framework of the company and future goals for both the company and the environment in which it operates

§ Leadership plays an important role in enablers of the success of the organization. The leader is the enabler of innovation handwork and dedication for the success of an organization. The leader needs to embody everything that the organization stands for and so doing fosters a positive and fulfilling working environment nurturing ideas and thoughts.

§The common misconception is that new ideas only stem from the creative department of an organization or that only one group of individuals is responsible or capable of new ideas

§The original idea to establish the innovation was fuel by frustration by Shezi a former Accenture strategy consultant and serial entrepreneur

§The conversion of ideas can prove to be particularly difficult. Having a good idea if one thing but actually putting the idea in to actual motion is something else.

§ § Reference § Mari, S. 2011. Module Guide to Practice Of Innovation A. PINN 6211: Strategic Communications 2 A The Independent Institute of Education: Unpublished. § Morris, L. 2007. Creating the Innovation Culture Geniuses, Champions, and Leaders. pp. 2. [Online]. Available at: http: //innovationmanagement. se/wp-content/uploads/pdf/Creating. Innovation. Culture. pdf [Accessed 09 April 2017]. § Figure 1: Innovation Labs. 2015. 15 faces turned into amazing optical illusions. Creating the Innovation Culture: Geniuses, Champions, and Leaders. [Online]. Available at: http: //innovationmanagement. se/wpcontent/uploads/pdf/Creating. Innovation. Culture. pdf[Accessed 09 April 2017]. § Harvard Business Review. 2007. The Innovation Value Chain. [Online]. Available athttps: //hbr. org/2007/06/the-innovation- value-chain: [Accessed 9 April 2017]. § Commercialization BC. 2015. Screening New Product IDEAS, [Blog], 17 May. Available at: http: //www. commercializationbc. com/2011/05/screening-new-product-ideas/[Accessed 10 April 2015] § Mitchell, S. 2011. Module Guide to Principles of Innovation. PRIN 6112: Strategic Brand Communication 1 A. The Independent Institute of Education: Unpublished. § Morris. L. 1999. How to Innovate: The Innovation Process[Online]. Available at: http: //www. innovationmanagement. se/2013/08/08/how-to-innovate-the-innovation-process/[Accessed 10 April 2017].