LEHMAN DUFRENE BCOM 7 13 Preparing Rsums and
LEHMAN/ DUFRENE BCOM 7 13 Preparing Résumés and Application Messages Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
LEARNING OUTCOMES 1 Prepare for employment by considering relevant information about yourself as it relates to job requirements 2 Identify career opportunities using traditional and electronic methods 3 Prepare an organized, persuasive résumé that is adapted for print and electronic postings Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 2
LEARNING OUTCOMES (continued) 4 Use employment tools other than the résumé that can enhance employability 5 Write an application message that effectively introduces an accompanying print (designed) or electronic résumé Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 3
Résumé • Vital communication tool that provides a basis for judgment about a person’s capabilities on the job Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 4
Figure 13. 1 Process of Applying for a Job Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 5
Sources for Identifying Career Opportunities Traditional • • • Printed sources Networks Career service centers Employers’ offices Employment agencies and contractors • Professional organizations Electronic • Career guidance information • Job listings • Company web sites • Résumé posting services • Online job classifieds • Subscribing to a newsgroup Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 6
Electronic Sources • Job sites help in: • Searching and applying for job openings • Posting resumes • Getting a feel for job requirements and pay • Internet can be used to identify job listings Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 7
Standard Parts of a Résumé Identification Job/career objective Career summary Qualifications Personal information References Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 8
Types of Résumés • Targeted résumé: Reflects the requirements of a specific job listing • Chronological résumé: Traditional organizational format with headings that spotlight an applicant’s education and experience • Functional résumé: Organizational format for a résumé that highlights an applicant’s transferable skills Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 9
Preparing a Print (Designed) Résumé • Develop appealing format that highlights qualifications • Format information for quick, easy reading • Create an appealing output to produce professional quality • Consider adding a statement of your creativity and originality Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 10
Types of Electronic Submissions • Email a résumé to a job bank or networking contact • Beam a quick résumé version to a PDA or smartphone • Complete an online form or paste résumé in designated section or download form from a job bank • Create an electronic portfolio on your own personal home page Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 11
Preparing Electronic Postings • Choose postings for your résumé with purpose • Don’t hurry • Prepare your résumé in accordance with the format requested by the employer or job bank • Include keyword summary after the identification section • Email a cover message to accompany the online résumé Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 12
Preparing a Scannable Résumé • Use popular, non-decorative typefaces • Use 10 to 14 -point font • Do not include italics, underlining, open bullets, or graphic lines and boxes • Use ample white space • Print on one side of white, standard-size paper with sharp laser print • Use traditional résumé format • Do not fold or staple the résumé Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 13
Supplementing a Résumé • Professional Portfolio: Presented in digital format and distributed to prospective employers via a website, CD/DVD, or other media • Illustrates past activities, projects, and accomplishments • Easy to organize and transport • Must show clear understanding of audience needs and one’s qualifications Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 14
Supplementing a Résumé • Employment videos • Multimedia résumé: Created with presentation software and sent to employers on CD/DVD or posted on website • Video résumé: Created as a video for posting on the Web, on sites such as You. Tube Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 15
Guidelines for Creating an Employment Video • Keep video simple with one stationary shot using a good camera and tripod • Use proper lighting that focuses on applicant’s face • Speak clearly at an appropriate pace for easy listening, using a good quality microphone • Choose camera-friendly, well-fitting clothing appropriate for job sought • Edit video to assure professional image Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 16
Application Messages • Message is placed on top of the résumé so it can be read first by the employer • Gains the receiver’s attention • Provides evidence of qualifications • Encourages action • General writing guidelines • • Use contemporary language Avoid writer-focused statements Avoid unconvincing generalizations Tailor the message to the employer’s need Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 17
Guidelines for Composing Application Messages • Provide requested information • Communicate knowledge about the company, job requirements, and filed language • Focus on strengths and portray a positive attitude Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 18
KEY TERMS • • • Résumé Targeted résumé Chronological résumé Functional résumé Chrono-functional résumé Beamer Inline résumé Text résumé Electronic applicanttracking systems Scannable résumé • • • Professional portfolio Multimedia résumé Video résumé Application message Unsolicited application messages Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 19
SUMMARY • • • A résumé is a vital communication tool which provides a basis for judgement of capabilities Traditional sources of locating jobs include networks, career service centres, employment agencies, and printed sources Electronic sources asdafwfrw of job location include using the Internet to assist in various steps of the process Professional portfolios and employment videos are substitute employment tools An application message is that which is placed on top of the résumé to be read first by the employer Copyright © 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. BCOM 7|CH 13 20
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