Legislative Advocacy Philanthropy Camaraderie Membership Operations FCOC Annual

Legislative Advocacy – Philanthropy – Camaraderie Membership Operations FCOC Annual Conference 15 May 2021 Visit our Website: www. MOAACC. org Steve Bond Colonel, US Army Retired President, Cape Canaveral Chapter

Legislative Advocacy – Philanthropy – Camaraderie One of MOAA’s Largest Chapters 2018: #1 Recruiting Chapter in MOAA • 138 New Members 2019: #2 Recruiting Chapter in MOAA • 187 New Members 2020: #2 Recruiting Chapter in MOAA (COVID Impacted) • 149 New Members (85 “ 1 st Year Free Incentive”) 2021: Currently #2 Recruiting Chapter in MOAA Being #2 Means We Try Harder! “NEVER STOP SERVING”

Legislative Advocacy – Philanthropy – Camaraderie Resources www. MOAA. org/Council and Chapter Leaders Workbook Download “NEVER STOP SERVING” MOAACC Trifold

Legislative Advocacy – Philanthropy – Camaraderie Campaign Lines of Effort Retain Current Members Success is When: ! #2 Recruit New Members ! #3 Internal & External Media & Public Relations • Your Chapter is Growing, • Potential Members Find you to Join, • You are Recognized in your Community for your Actions! ! #1 Total Chapter Effort to Recruit, Retain, and Recruit Even More New Members “NEVER STOP SERVING”

Legislative Advocacy – Philanthropy – Camaraderie 1 Retain Current Members Recruiting in HARD, Retaining is HARDER! • Does the Chapter have a: • Purpose/Mission? • Activities and Events to interest all? • Welcoming and Inclusive Environment? • Convert Annual Members to Life Members • All members MOAA Basic Members; encourage Premium & Life Membership • Have a Contact Plan for Non-Renewals “NEVER STOP SERVING” MOAACC Trif old

Legislative Advocacy – Philanthropy – Camaraderie #2 Recruit New Members MOAACC Trifold • Every Chapter Member is a Recruiter! • Most Effective Recruiting Method • Talk to People & Tell them what we do! • Information Trifold with Application—Elevator Pitch • Different Approaches for Active, Retired, Former Officers & for Spouses • Always carry an Application! “NEVER STOP SERVING” Continued

Legislative Advocacy – Philanthropy – Camaraderie #2 Recruit New Members Continued • “Special Project” Recruiting • E-mail and Letter Invitations to area MOAA Members • “Gold Bar” Membership for ROTC Commissioning • Website & Membership Page • Membership & Information Drives: • Presence at Veteran-related Events • Invite Members to Stop by & Bring Friends • Talk to Area Veterans • Raise Community Awareness “NEVER STOP SERVING” Canopy & Information Table at Vietnam Vets Reunion

Legislative Advocacy – Philanthropy – Camaraderie #3 Internal & External Media & Public Relations Supporting Efforts for Retention & Recruiting • Internal Communications: • Keep Members Informed! • Monthly Newsmagazine, Bi-Weekly e-Newsletter, Website, Facebook Page • Business Meetings • External Communications & Marketing: • Let the Community, Prospective Members, and Members Know about Chapter! • Articles in Military Officer, Florida Today, Space Coast Daily, Veteran Voice, Senior Scene… “NEVER STOP SERVING”

Legislative Advocacy – Philanthropy – Camaraderie Recruiting & Retention in Time of COVID • Recruiting Model Flipped: “Members Recruiting Other Members” and Recruiting Drives were not options • “Doubled Down” on reaching out to MOAA members via letters & e-mails • Offered 1 st Year Free Chapter Memberships • Continued Chapter Events and Operations • Meetings and Speaker Events via “Zoom”, Webinars • Newsmagazine, E-Newsletter, website kept members informed of events & activities • Results for The Year of COVID (2020)— 149 New Members Recruited, Best Retention rate in years! “NEVER STOP SERVING”

Legislative Advocacy – Philanthropy – Camaraderie Final Thoughts • Recruiting in hard, Retention is harder! • Recruiting Quality vs. Quantity Members—”Quantity has a Quality all its own!” • Retaining Chapter Members begins immediately after they join • Everything the Chapter does or doesn’t do impacts Retention and Recruiting • Chapter Members need to “Talk Up” what the chapter is doing • Work with local News Media for PR • Every Member is a Recruiter…but most aren’t comfortable in that role • Have competitions to see who can recruit the most members • Develop Tools to tell the story—Trifold with “Elevator Pitch”, Information on what the chapter does & Application to Join; Webpage w/Join on-line; Letter/e-Mail Invitations to Join • Different approaches needed for Active Serving, Retired, and Former Officers & Spouses • Active Serving Members without ties to the community likely won’t stay Chapter Members, but you’ve introduced them to MOAA • If a potential recruit doesn’t join when you’re talking to them, they probably won’t “NEVER STOP SERVING”

Legislative Advocacy – Philanthropy – Camaraderie Questions? Contact Us: Steve Bond Ken Lowe Commander, US Navy (Ret) 1 st Vice President for Programs 1 VP@www. moaacc. org Colonel, US Army (Ret) President@www. moaacc. org Brian Whalen Lt. Col, US Air Force (Ret) 2 nd Vice President for Membership@www. moaacc. org John Mc. Mahon Brigadier General, US Army (Ret) Legislative Liaison / Chair Legislative Advocacy Committee Ellie Joy Surviving Spouse Member Surviving Spouse Liaison / Chair Auxiliary Committee Visit our website: www. MOAACC. org “NEVER STOP SERVING”