Lecture 31 Electronic Business MGT485 Review of Lecture

Lecture 31 Electronic Business (MGT-485)

Review of Lecture 1 - 15

Lecture 01 • Basics of electronic business – – Definition E-business and E-Commerce E-Business and E-Procurement Two early starters in e-Business • E-Business Types – – B 2 B B 2 C Intra B Commerce C 2 C • Benefits of e-business

Lecture 02 • Historical events of electronic world • How Internet works? – IP Address – URL – Internet Servers and Clients – HTTP • Relationship between e-business and ecommerce • Development of new economy

Lecture 03 • Growth of e-business • Advantages of using internet • Key people in development and use of internet – Tim Berners Lee (WWW) – Marc Andreeson (Mosaic Web Browser) – Bill Gates (Microsoft) – Michael Dell (Dell Computers) – Jerry Yang (Yahoo! Search Engine) – Pierre Omidyar (e-Bay Internet Auction Website) – Jeff Bezos (Amazon. com Website)

Lecture 04 • Information Infrastructure • Electronic Data Interchange (EDI) • Program languages – – Machine Language Assembler Language High level Languages 4 th Generation Languages • Wireless technology • Developments in Wireless Technology • Other Emerging Technologies – VOIP – Voice Recognition – IPTV

Lecture 05 • Payment Systems – Standards of Payment Systems • The Open Buying on the Internet; and • The Open Trading Protocol. • E-Businesses Environment – Economics of exchanging information – Connectivity and Interactivity – Network economies of scale – Speed of change – Economies of abundance – Merchandize exchange – Prosumption

Lecture 05 (Contd…) • E-Businesses Environment: Industrial Context – Communications channels – Transactions channels and – Distribution channels • • Advantages of internet in channel functions e-marketplaces Types of e-marketplaces Key advantages of e-marketplaces

Lecture 06 • E-Business Models – Brokerages • • E-shops E-Malls E-Auctions Trading communities Virtual communities Buyer aggregators Classifieds – Infomediaries

Lecture 07 • E-Procurement • Distribution Model • Portaling – General – Personalized – Vortals • • Collaboration Platforms Third Party Marketplaces Value Chain Integrators Manufacturer Model

Lecture 07 (Contd…) • Affiliate Model • Subscription Model • Dynamic Pricing Models – Comparison Pricing Model – Demand Sensitive Pricing Model – Name Your Price Model – Bartering Model – Rebate Model – Free Offering Model

Lecture 08 • • Models for mobile wireless technology Framework for analyzing e-business models E-marketspace Characteristics Adding Value to Customers Achieving Economic Viability Achieving a critical mass of customers Continuing to innovate and add value Design for flexibility

Lecture 09 • E-business economics – Towards perfect competition – Effect of internet on the competitive environment – Key economic characteristics of internet – Cost of production and distribution – Disintermediation and reintermediation – Economics of information – Connectivity and interactivity – Economies of scale – Economies of scope

Lecture 10 • E-business economics – Transaction costs – Network externalities – Switching Costs – Critical mass of customers – Pricing

Lecture 11 • E-Commerce Security Environment • Security Threats in E-commerce • Technology Solutions

Lecture 12 • Tools Available to Achieve Site Security • Encryption – – Symmetric key encryption Public key encryption Digital Envelopes Digital Certificates and Public Key Infrastructure (PKI) Securing Channels of Communication Protecting Networks Protecting Servers and Clients Management Policies, Business Procedures, and Public Laws • Developing an E-commerce Security Plan • How an Online Credit Transaction Works? • •

Lecture 13 • • • Introduction to e-Marketing Branding Internet Marketing Research E-mail Marketing Promotions E-business Advertising

Lecture 14 • E-business Advertising – Banner Advertising – Value. Click Feature • Media Rich Advertising • E-Business Public Relations

Lecture 15 • • • B 2 B Marketing on the Web Search Engines META Tags Search Engine Registration E-Customer Relationship Management – Tracking and Analyzing Data – Data Mining – Customer Registration – Cookies – Personalization