LEARNING TARGET You will learn how companies promote

LEARNING TARGET You will learn how companies promote their products using figurative language so that you can promote your very own invention. You’ll know you’ve got it when you can use figurative language to advertise your invention.

SIMILES IN ADS

ALLITERATION IN ADS

ALLITERATION IN ADS

DESIGNING YOUR INVENTION • Something useful • New or improving upon something that already exists

DESIGNING YOUR INVENTION • Sketch your design and label the important parts of your invention • Provide it and a written summary of your invention (minimum 1 page) • What is it? • What does it do? • Why should we buy it? Wig for those who are scared of the dark

DESIGNING YOUR INVENTION Leaf catcher Food cooler

DESIGNING YOUR INVENTION • Create a name, logo and slogan for your invention • This is a great place to show your understanding of simile, metaphor and alliteration • Present these elements as part of a promotional flyer

DESIGNING YOUR INVENTION

WHAT’S IN ASLOGAN? • Make it memorable • Call back to your brand name • Include a key benefit • Differentiate the brand • Impart positive feelings • Reflect the brand’s personality • Be strategic • Wide appeal • Make it competitive • Be original • Be simple • Be neat • Be believable • Help sell

Important Details • Assignment is due Thursday, September 29 • Mark Breakdown • Sketch of your Invention………. 15% • Summary Write-Up (min. 1 page)………. 70% • Promotional Flyer………. 15%