Learning Outcomes By the end of the lesson

Learning Outcomes By the end of the lesson you will be able to… - Analyse the strategies suggested by Bowman, Ansoff and Porter - Explain what influences strategy choice - Evaluate having a competitive advantage. Do the benefits outweigh the problems?

Recapping on Bowman, Porter and Ansoff… Using your notes from July complete the following tasks as a table based on your allocated theory… - Discuss each part of your theory with a particular focus on the pros and cons of each strategy option. Once you have all agreed note down your thoughts on the handout. - Feed back to the class your notes for them to also note down and add to.

A 3 handouts to follow

Heads together – Ansoff, Porter and Bowman

Apple vs Aldi Where would we classify their strategy using each theory?

Apple vs Aldi Why do they choose that strategy? (internal reasons / external reasons)

Apple vs Aldi What makes them so competitive?

Competitive advantage - the missing link… Increased market share Competitive Advantage Happy shareholders Motivated work force Positive brand image Higher profit margins

Is maintaining competitive advantage easy? Ten threats facing Apple – which are short term and which long term Tesco – where did it go wrong? Blockbuster – why did it fail? Working in a pair create a one page summary of reasons why it is difficult to maintain competitive advantage. Back up each reason with a quote or fact copy and pasted from the articles above.

This is a possible essay question on the topic of the last two lessons. We will answer it via a class debate and then create an essay plan. Knowledge – pros and cons of product development (Ansoff) and ? ? ? (other strategy) Application – “businesses” link to your point to different types of business Analysis – detailed chains or argument connecting concepts across the course Evaluation – to what extent? Short term vs long term? Strength of each point? Depends on?

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