Learning Objective O U T L I 5
Learning Objective O U T L I 5 N E Chapter Objectives Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Delivering a Business Presentation 5 C H A P T E R Receiving and Using Audience Feedback Introducing Another Speaker Evaluating and Improving Your Speaking Skills Business Speaking Copyright © 2001 South-Western College Publishing Co.
Chapter 5 Business Speaking Learning Objectives 1. Appreciate the importance of speaking skills in the communication process. 2. Recognize and overcome common obstacles and barriers to successful oral communication. 3. Understand respond to the expectations, fears, interests, and needs of your audience. 4. Select a speaking topic, gather, and organize the support your speech will require.
Chapter 5 Business Speaking Learning Objectives 5. Write and revise a basic informative, persuasive, or entertaining speech, using effective visual aids and appropriate speaking notes. 6. Begin developing effective delivery skills. 7. Effectively introduce another speaker. 8. Evaluate your strengths and weakness in order to develop the speaking confidence you will need to succeed in business.
Chapter 5 Learning Objective Business Speaking Appreciate the importance of speaking skills in the communication process. Importance of Oral Communication THE IMPORTANCE OF ORAL COMMUNICATION Improving Your Speaking • Some 81 percent of recent business school graduates rated this skill at the very highest level of importance. 2 Barriers to Oral Communication • Among MBAs surveyed, 75 percent rated it as extremely important. 3 Preparing a Business Presentation • For long term success, 85 percent of MBAs surveyed listed oral communication as extremely important. 4 Developing a Business Presentation
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Recognize and overcome common obstacles and barriers to successful oral communication. IMPROVING YOUR SPEAKING • Speaking is the most useful of our communication skills. • Managers advise tape-recording your talks to improve speaking skills.
Learning Objective Chapter 5 Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Understand respond to the expectations, fears, interests, and needs of your audience. BARRIERS TO ORAL COMMUNICATION • Speakers may misjudge the audience, may not be clear about their topic, and may misread the occasion. Stereotypes • Believing that all members of a group will exhibit characteristics observed in just a few. Prejudice • Use your advance knowledge of an audience to help understand their needs, interests, beliefs, motives for listening, and likely reactions to your message.
Learning Objective Chapter 5 Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Recognize and overcome common obstacles and barriers to successful oral communication. Feelings • Affective: feelings, emotions, non-rational thinking. • Cognitive: the logical, rational, thinking side of ourselves. • Emotions or feelings can often impede clear, unambiguous communication. Language • Words, by themselves, don't have meaning. People assign meaning to them. Culture • We are each slightly different people.
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Select a speaking topic, gather, and organize the support your speech will require Preparing for a Business Presentation Determining Your Purpose Improving Your Speaking • Know your reasons for speaking. • Have a clear idea of your objectives. Barriers to Oral Communication Understanding Your Receiver Preparing a Business Presentation Developing a Business Presentation • Any speaker whose message, delivery, evidence, or style does not first consider the audience that will hear it is destined for failure.
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Select a speaking topic, gather, and organize the support your speech will require • What Makes People Listen? • What's being said? • Who's saying it? • How is it being said? Analyzing the Occasion • Words, metaphors, examples, support material, and delivery must reflect the mood of the occasion. Selecting An Appropriate Style • Packaging counts and that people pay attention to style. Moods are infectious.
Chapter 5 Business Review Audience Feedback Learning Objective Evaluate Speaking Message/ Performanc e Determine Purpose Assess Your Receiver Analyze the Occasion The Business Speaking Process Rehearse Select Speaking Style Develop Visual Aids Write and Revise Gather and Organize Support Establish Your Objectives
Chapter 5 Learning Objective Business Speaking Write and revise a basic informative, persuasive, or entertaining speech, using visual aids and speaking notes. Importance of Oral Communication Developing a Business Presentation Improving Your Speaking • You must do your best to develop and deliver a talk that best meets the needs of those who will hear you speak. Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Focusing Your Topic • As a rule, the narrower the topic, the easier it will be to gather and organize your material Establishing Objectives • Your objectives must be directly related to your purpose for speaking. • Informative? Persuasive ? Entertaining?
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Appreciate the importance of speaking skills in the communication process. Gathering Support • Your evidence should be topical, timely, accurate, believable, and complete. • Different audience members will be moved by different types of support material, you should consider spreading your evidence. • Include: • Emotional support, facts, figures, and logic. Appeals to pride and pity, affection and anger, or fear and security might well convince those who are indifferent to logical or rational appeals. • The sources of your support
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Appreciate the importance of speaking skills in the communication process. Organizing Support Give your audience an easy-to-follow pattern that they can plug into and understand. • Chronological: a time pattern often used with informative speeches Barriers to Oral Communication • Topical: divide your speech into major topics and sub-topics Preparing a Business Presentation • Geographic or Spatial: often used in informative speaking, this approach begins at the front and moves to the back Developing a Business Presentation • Cause-and-Effect: Persuasive presentations often begin with a known effect and move to a probable cause
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation Appreciate the importance of speaking skills in the communication process. Organizing Support (continued) • Problem-Solution: Begin with a known problem, then advocate a particular solution Writing Your Presentation • The Introduction: To gain audience attention and encourage them to focus on your topic • The Body of a Business Presentation: Refer to no more than three main points. • Transitional Devices: essential for coherence and smooth flow between major points • To add an idea, to give an example, to contrast, to compare, to begin a conclusion
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Barriers to Oral Communication Preparing a Business Presentation Appreciate the importance of speaking skills in the communication process. Writing Your Presentation (continued) • The Conclusion: • to summarize the main conclusion • to reinforce the main purpose for speaking • to let the audience know the talk is about to end Revising Your Presentation • Check the Language: Natural? Warm? Friendly? • Check the Flow: Coherent? Smooth? • Check the Bulk: Superfluous references? Developing a Business Presentation • Check the Timing: Fits the “time window? ” • Check Your Argument: Point made?
Chapter 5 Learning Objective Business Speaking Importance of Oral Communication Improving Your Speaking Appreciate the importance of speaking skills in the communication process. Using Visual Aids • Explain: Use pictures, drawings, photos, maps, charts, diagrams, graphs, and tables to show relationships, explain size, quality, and nature • Reinforce: Repeat, reinforce, and augment Barriers to Oral Communication Preparing a Business Presentation Developing a Business Presentation • Clarify: If you can’t easily say it, then show it • Approval: Speech review and approval assure against misrepresenting the firm
Chapter 5 Learning Objective Business Speaking Delivering a Business Presentation Receiving and Using Audience Feedback Introducing Another Speaker Evaluating Your Presentation and Improving Your Skills Appreciate the importance of speaking skills in the communication process. Delivering a Business Presentation Selecting a Method of Expression • Manuscripted: word-for-word notes • Memorized: least common, most troublesome • Extemporaneous: thoroughly researched, tightly organized, well rehearsed, and spoken without a manuscript. Small note cards. • Impromptu: unprepared, delivered on the spur of the moment Preparing Your Final Text for Delivery • Prepare a full manuscript for multiple events
Learning Objective Chapter 5 Business Speaking Delivering a Business Presentation Develop Your Delivery Skills Rehearsing your presentation will: • Limit your timing • Improve transitions • Identify “rough spots, ” difficult words, and clumsy phrases Receiving and Using Audience Feedback Introducing Another Speaker Evaluating Your Presentation and Improving Your Skills Appreciate the importance of speaking skills in the communication process. Controlling Your Anxiety • • • Pick a familiar subject Practice frequently Picture the audience as friends Position yourself to be free of tension Pace yourself as you present
Chapter 5 Learning Objective Business Speaking Delivering a Business Presentation Receiving and Using Audience Feedback Begin developing effective delivery skills. RECEIVING AND USING AUDIENCE FEEDBACK Prior to your speech. . . • ask someone to listen carefully to your argument • ask them to consider to your evidence Introducing Another Speaker Evaluating Your Presentation and Improving Your Skills • ask them to comment on the organization of your material
Learning Objective Chapter 5 Business Speaking Delivering a Business Presentation Receiving and Using Audience Feedback Introducing Another Speaker Effectively introduce another speaker. INTRODUCING ANOTHER SPEAKER • Like a social introduction. It brings people together, establishes a friendly atmosphere, and creates interest. • Keep it brief • Keep it appropriate • Keep it accurate Evaluating Your Presentation and Improving Your Skills • Keep it interesting • Keep it believable
Chapter 5 Learning Objective Business Speaking Delivering a Business Presentation Receiving and Using Audience Feedback Introducing Another Speaker Evaluating Your Presentation and Improving Your Skills Evaluate your strengths and weakness in order to develop the speaking confidence you will need to succeed in business. EVALUATING AND IMPROVING YOUR SPEAKING SKILLS Identifying Your Strengths and Weaknesses • Note the criticisms and observations that others make. • Keep a list of errors, consult a writing book Beginning To Know Yourself • Make your strengths work in your favor • Eliminate or reduce weaknesses • Be determined
Chapter 5 Learning Objective Business Speaking The End Copyright © 2000 South-Western College Publishing Co.
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