LCI FORWARD Strategic Plan 2015 16 to 2019

LCI FORWARD Strategic Plan: 2015 -16 to 2019 -20

Session Objectives • Identify LCI Forward’s four areas of focus • Describe the four major international strategic initiatives • Convey how district priorities can align with LCI Forward’s areas of focus 2

Strategic Goals 2016 -2020 Primary Goal: To improve the lives of at least 200 million per year (by ‘ 20 -21) through humanitarian service – tripling our impact. 113 million reached in 2016 -17! LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 3

Supporting Goals: • Develop an updated global service framework • Become the best-known brand • Achieve best-in-class services • Develop new and innovative ways • Enhance the value of being a Lion 4

Four Areas of Focus LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 5

Four Overarching Strategic Initiatives LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 6

Overarching Strategic Initiatives 4 major initiatives lay the foundation for moving LCI Forward • Launch an updated global humanitarian cause • Implement a strategic marketing plan • Strengthen clubs and districts worldwide through a comprehensive quality improvement program • Develop new products and innovations LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 7

LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 8

Status: WHERE ARE WE? 2015/16 2016/17 • External trend analysis • Assess strengths/ weaknesses • Formulate areas of focus • Draft bold goals • Feedback at Forums • Final approval at LRP meeting in June 2016 2017/18 and beyond • Digital LION magazine launched • My. Lion app • New Service Framework and Global Diabetes Initiative • 113 million served • Major LCIF fundraising campaign to launch in ‘ 17 -18 • Centralize all member services • All clubs actively develop their own strategic plan • LCI perception becomes cutting edge among service organizations • 200 million people served annually LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 9

4 focus areas: A closer look!

Determining District Priorities Important considerations: • Be realistic • Think long-term • Focus on clubs 11

How should your district’s humanitarian service evolve? LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 12

What are the best and most creative ways to promote Lions’ image in the district? LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 13

What district services to members and clubs would foster excellence and aid retention? LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 14

What are the primary membership needs and opportunities in your district? LCI FORWARD: Strategic Plan: 2015 -16 to 19 -20 Improve Membership Value & Reach New Markets 15

Session Objectives • Identify LCI Forward’s four areas of focus • Describe the four major international strategic initiatives • Convey how district priorities can align with LCI Forward’s areas of focus 16