Layout designing of Title designing 1 Keep Your

Layout designing of Title designing 1. Keep Your Story in Mind What do you want everyone to know most about your business. It’s important to think about what is most important to convey because believe it or not, people will have preconceived notions about your business based on your logo. It conveys professionalism and innovation. It is effective and timeless. Its simplicity will allow it to be used effortlessly across various mediums. These are all benefits to this logo – let’s keep these in mind as we examine the elements of a memorable logo. 2. Audience Remember to consider not only what your business provides, but your audience as well. You could be a nonprofit that helps children, but your audience wouldn’t be children. Your audience would be adults who have an interest in the wellbeing of children. So be sure to make it appeals to adults but also clearly says, “We help children. 3. Shape. Here’s the quick guide to shapes and what they communicate subconsciously: – – – – Circles and Ovals: Security & Balance Ellipse: Modernization & Innovation Interlocking Circles: Community & Cooperation Triangles: Strength & Stability Squares and Rectangles: Professionalism & Capability Horizontal Lines: Harmony & Equity Vertical Lines: Technology & Elegance Diagonal or Angled Lines: Energy & Progress 4. Colors Similar to shapes, colors also subconsciously communicate and unspoken message to your audience. Check out the list of colors below and pick some that are congruent with the message you want your logo to convey. – – – Red: Passion, love, excitement, warmth, anger Orange: Energy, change, success, transformation Yellow: Happiness, optimism, hunger, cheer Green: Money, nature, growth, envy Blue: Harmony, focus, loyalty, honesty Purple: Royalty, wealth, wisdom, spirituality Gray: Timelessness, practicality, neutrality Black: Intellect, power, authority, sinfulness White: Cleanliness, purity, neutrality, innocence Brown: Nature, organics, stability, comfort Metallics: Luxury, wealth, quality, prestige