Lawn Garden Kit Product Launch Book Launch Date

Lawn & Garden Kit Product Launch Book Launch Date: March 01, 2013 Strictly confidential | PT-RT/MKP-DR | 07/25/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

1. Market Information 1. 1 Market Objectives Dremel Lawn & Garden Kit 2 è Introduce new users to the Dremel products è Use product promotionally and opportunistically è Gain placement at new retailers or new spots within existing retailers (i. e. Lawn and Garden) Strictly confidential | PT-RT/MKP-DR | 07/25/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

2. Product Information 2. 1 Lawn & Garden Kit- 100 -LG And introduction to Dremel by highlighting the Lawn & Garden applications while providing a valuable kit. SKU Information: è è è Kit included the Dremel 100 series tool Kit offers all 3 sharpening attachments in order to sharpen lawnmower blades, shears, and chainsaws Kit also includes grinding stones that work best with the attachments as well as cutting wheels Kit Description 100 -LG 120 V Lawn and Garden kit Kit Contents 7 Accessories and 3 Attachments Catalog Number 100 -LG Material Number F 0130100 LG Availability 3/1/13 50% off Price $37. 79 Best Net $35. 99 Suggested Retail $44. 99 UPC 080596036706 Country of Origin Mexico Packaging Information: 3 Strictly confidential | PT-RT/MKP-DR | 07/25/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Inner Pack: 1 Weight 1. 79 lbs H” x W” x D” 8 7/8”x 2 7/8”x 4. 5" 3 of 9 1413 D I 2 of 5 10080596036703 Master Pack: 4 Weight 7. 16 lbs H” x W” x D” 8 7/8" x 11. 5" x 4. 5" MP 7413 P I 2 of 5 20080596036700

3. Communication 3. 1 Launch Tools – Communications E-Newsletter (March 2013) • Will be sent to 120, 000+ DREMEL e. Newsletter subscribers! PR Efforts Web- Lawn and Garden Landing Page • Step-by-step project guides for lawn and garden projects • Project how-to videos • Users will be driven to the page through social media as well as a QR code on the kit • Proactive outreach to target trade and consumer media to share product news and tool samples at launch. • Samples and product information will also be shared with media throughout the year as part of seasonal hooks (Father's Day)and editorial calendar outreach. • Outreach to bloggers and influencers to share product samples and press materials. • Dremel followers are growing quickly! • Proactive messaging around kit launch and lawn preparation • Creates a buzz around new products on emerging social networking sites 4 Strictly confidential | PT-RT/MKP-DR | 07/25/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Sharpening a Lawn Mower Blade