Laszlo Overview MMMM d yyy Laszlo Systems Leader

Laszlo Overview MMMM d, yyy

Laszlo Systems: Leader in RIA Software Pioneer of Rich Internet Applications (RIA) and Ajax Founded in 2000 First release of RIA platform in 2002 Embraced open source with Open. Laszlo in 2004 400, 000 downloads to date New: Open. Laszlo 4 supports delivery of RIAs in Flash and Ajax How we make money Professional training and support Custom design and development of Open. Laszlo applications Commercial software built on top of Open. Laszlo Mail New: Laszlo Webtop 2 Copyright (c) 2007 Laszlo Systems, Inc.

Laszlo Technology: Broad Adoption Across Industries Communications 3 Financial Services Consumer Web Copyright (c) 2007 Laszlo Systems, Inc. Government / Education

Open. Laszlo: Enabling Web-Delivered Rich Applications HTML, pagebased apps DHTML Enhancements Simple Ajax apps Open. Laszlo Ajax toolkits 4 Advanced Ajax apps Copyright (c) 2007 Laszlo Systems, Inc. Desktop Application Replacement

Laszlo Provides Complete “Platform-to-App” RIA Solutions Laszlo Adobe Flex 2 ‘AJAX Toolkits’ Laszlo Webtop Built-in Apps 3 rd Party Apps* Framework (client and server) Open. Laszlo RIAs (LZX) Flex Data Services* (server framework) Flex RIAs (MXML) Runtime-independent Compiler Runtime Abstraction Layer Ajax Flash Future: Silverlight Java, etc. Flash 9 Compiler Flash 9 * optional 5 Copyright (c) 2007 Laszlo Systems, Inc. Ajax RIAs (Java. Script with browser-specific code) ‘Ajax Toolkits’ (e. g. , Dojo) Ajax Capable Browser

Open. Laszlo applications: Wide range of function, interface Laszlo Mail Pandora Walmart H&R Block Barclay’s IBM Gliffy Worrydream. com Cafe Press 6 Copyright (c) 2007 Laszlo Systems, Inc.

LZX: The heart of Open. Laszlo DECLARATIVE EXPRESSIVE POWERFUL STRUCTURED PORTABLE 7 Copyright (c) 2007 Laszlo Systems, Inc.

Developing in Open. Laszlo XML and Java. Script Standard OOP patterns apply Forward-looking features Declarative data binding Constraints Animation Component-oriented Laszlo in 10 minutes 8 Copyright (c) 2007 Laszlo Systems, Inc.

Introducing Open. Laszlo 4 Blurring the lines between Ajax and RIA Open. Laszlo 4 demos An architecture that can grow Mobile Ajax Apple i. Phone, Nokia (Safari/Web. Kit browser) Java ME (Project Orbit) Collaboration between Sun and Laszlo Other runtimes: Microsoft Silverlight, others possible 9 Copyright (c) 2007 Laszlo Systems, Inc.

Introducing Laszlo Webtop: Desktop in a Browser Laszlo Applications Third Party Applications Open. Laszlo 10 Copyright (c) 2007 Laszlo Systems, Inc.

Laszlo Webtop Demo: Seamless Integration of Applications Contacts 2. 0 with large (paged) data set Dock for managing multiple applications and windows Laszlo Mail 2. 0 Laszlo Instant Messenger with drag and drop of photos LZPix Application (Flickr viewer) Custom skin and brand (“Diamond Industries”) with fully customizable window behavior 11 Copyright (c) 2007 Laszlo Systems, Inc.

Illustrative RIA Suites Using Laszlo Webtop Private-label Digital Life Suite Financial/ Executive Dashboard Rich CRM Portal 12 Copyright (c) 2007 Laszlo Systems, Inc.

Laszlo Webtop: Integrating the User Experience Outstanding User Interface: Desktop in a Browser Multiple applications running within a single browser window Comprehensive application window management with docking Smart Objects™: drag and drop data among disparate applications Single Sign-on Secure authentication passed to individual applications State of apps, windows ‘remembered’ between log-off and log-in Designed to Customize and Extend Applications modules inherit ‘skin’ chosen by service provider Mix and match applications: from Laszlo, community and/or internal development teams 13 Copyright (c) 2007 Laszlo Systems, Inc.

Laszlo Webtop: Service Integration Framework Application 2 Application 3 Webtop Server: Extensible Java Servlet User Service HTTP/S Dispatcher Application 1 Data Manager End User Webtop ‘Client’: Loads in any Browser App Service 1 App Service 2 Service Orchestration Aggregates multiple service requests/responses Minimizes HTTP requests, maximizes performance Data Services End-to-end data synchronization Data paging, with filtering and sorting, for large data sets Data push (network to client)—with Webtop 1. 1 14 Copyright (c) 2007 Laszlo Systems, Inc. External Services

Presentation Recap Laszlo Systems: Transforming the Web Experience Pioneer in the RIA/Ajax market Large and growing customer base, including many Fortune 500 companies Open. Laszlo: Enables Web-delivered, Desktop-like Applications Proven: scaleable, stable and secure Widely adopted across markets and industries A strong and growing global community of developers Laszlo Webtop: RIA Desktop in a Browser Enables multiple applications with shared sign-on, skins, and data Can be customized to meet needs of vertical markets and individual service providers Applications available for licensing separately 15 Copyright (c) 2007 Laszlo Systems, Inc.