Lapin Leipomo VeliMatti Heikura Alyona Perervenko Anthony Benoit
Lapin Leipomo Veli-Matti Heikura Alyona Perervenko Anthony Benoit
Introduction �Initial goal: development of Lapin Leipomo Oy’s brand conspicuousness among foreigners �Further modification: amendment of the objective to B 2 B direction
Background �Lapin Leipomo was created in 2014 by Minna Maarit Yritys and Jukka-Pekka Saarelainen �Represents particularly Lapland area, and gives an opportunity to try traditional bread and pastry made according to old-style recipes �All products consist of the best raw materials and do not include harmful chemicals
Target Group �Foreigners (tourists and international students) �B 2 B businesses (hotels, super/mini markets, restaurants)
Project Plan �Creation of website that includes: o o online shop company’s story interviews of employees and B 2 B customers products’ information �Creation of Instagram profile o structuring publications their contents �Organizing a meeting with marketing company o sharing collected material and getting feedback
WBS Website 1. Create a blueprint 1. 1 Create online store 1. 1. 1 Create ordering list 2. Collect information 2. 1 Create company's story 2. 2 Interview the employees 2. 3 Interview current B 2 B Customers 2. 4 Collect products information 3. Create Instagram profile 3. 1 Create a structure of Instagram profile 4. Have a meeting with marketing company 4. 1 Share collected material 4. 2 Receive a feedback for future modifications
Gantt Chart
Conclusion We believe: � Lapin Leipomo and the marketing agency will approve our version of website � project will be successful � the company will become more popular among foreigners � online shop will widen opportunities to sell the products all over the Finland
Thank you
- Slides: 9