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LANGUAGE ATTITUDE “Research on Attitude towards Accent” Deny A. Kwary www. kwary. net
Attitude towards Accent Intelligence n Giles & Powesland (1975). Speech Style and Social Evaluation. • Matched-guised technique: an investigator who could speak either Birmingham accent and RP spoke to two groups of 17 -year-olds about psychology, using one accent with one group and the other accent with the other group. • Result: The investigator was rated higher in his RP in terms of competence, intelligence, and industrious.
Attitude towards Accent Politics n n Giles and Ryan (1982): concluded that a certain accent can change public opinion and show the speaker’s social class. • Matched-guised technique: Four groups of people were asked to listen to a recording about capital punishment. • The first group listened to the argument in RP; • The second group listened to it in South Wales accent; • The third in Somerset accent; • The fourth in Birmingham accent. Result: The RP speaker is considered to have higher competency the local accent speaker. However, the respondents tend to agree with arguments of the local accent speaker.
Attitude towards Accent English Course Business n n Birnei (1998) • Location: Bavaria • Respondents: Business people • Result: Most of the respondents prefer studying in an English course which uses British English and that of American English. Gibb (1999) • Location: Korea • Respondents: Business People and Students • Result: Most of the respondents prefer studying in an English course which uses American English and that of British English.
Attitude towards Accent Achievement in Learning a Foreign Language Lambert (1968): The group of students that have positive attitude towards the Foreign Language get better achievements.
Attitudes towards Accent Children’s preference n Rosenthal (1974): Attitudes of children towards SE and AAVE. • Location: Florida • Respondents: 136 school children between the ages three to six. • The children saw two identical boxes, with a tape-recorder and a present hidden. • 73% of the children expected a present from the voice with SE.
Language Attitude Research in Indonesia n n Gunarwan (1983): The language attitude of the students at the University of Indonesia towards Standard and Non-standard Indonesian language. Suhardi (1991): The language attitude of the students and scholars at the University of Indonesia towards Indonesian language, local language and foreign language
Moeliono (1988) listed six negative attitudes which prevent the standardization of Indonesian language: 1. Underestimating the needs of quality standards. 2. Neglecting the additions of new vocabulary. 3. Appreciating a foreign language. 4. Disobeying the grammar rules. 5. Not giving any attention towards language research and development. 6. Using the sentence pattern of a foreign language.