LAFC Promotion Plan The New Name In MLS
- Slides: 13
LAFC Promotion Plan The New Name In MLS
Description of Company Twenty-second team in the MLS Starts its first season in 2017 Twenty-four owners Located in Greater Los Angeles Area Rival team LA Galaxy
Background Former team, Chivas USA’s attendance dropped 15. 58 Chivas USA was sued in 2013 Only interested in Latinos
Target Market Demographics ● ● ● Single, married, and/or with children Men Ages 19 -50 Geographics ● ● Lives in the Greater Los Angeles Area 50 mile radius of stadium Psychographics ● ● ● Soccer Fans LA sports enthusiast Follows sports through social media Active on social media sites Read sports articles
Objectives ●Raise awareness of the new soccer club ●Increase support from soccer fans in the Los Angeles Area ●Create a market for different ethnicities
Schedule of Events SUNDAY MONDAY TUESDAY WEDNESDAY FRIDAY SATURDAY 1 2 3 4 Giveaway 5 6 7 Giveaway Meet&Greet 8 9 10 11 Giveaway 12 13 14 Giveaway 15 16 17 18 Giveaway 19 20 21 Giveaway Meet&Greet 22 23 24 25 Giveaway 26 27 Press Conference 28 Giveaway Billboards & Transit Ads Begin Social Media Update Billboards & Transit Ads End MARCH 2015
Schedule of Events Special Events: Giveaways Meet and Greet
Schedule of Events Advertising: Social Media ●Billboard ●Transit Ads
Schedule of Events Display: ●Souvenir Stands – Produce sales for LAFC franchise – Spread awareness of club through word of mouth – Supporters have something to identify them as LAFC fans
Schedule of Events Publicity: Press Conference
Benefits Increase recognition of club Increase diversity of fan base Sale of team merchandise Production of jobs with team expansion
ITEM COST x QUANTITY EXPENSES (-) TOTAL COST Jerseys $3 X 300 ($900) -$900 Jackets $5 X 300 ($1500) -$1500 Scarves $8 X 300 ($2400) -$2400 Flags $10 X 150 ($1500) -$1500 Stickers $. 50 X 500 ($250) -$250 Mobile/Phone Apps Ads $8. 75 X 1800 (CPM) ($15750) -$15750 Billboards $3000 X 5 locations ($1500) -$1500 $800 X per ad ($16000) -$16000 Souvenir Stands $100 X 6 ($600) -$600 Banners with Team Name $20 X 20 ($400) -$400 --- ($40800) (-$40800) Special Events Budget Advertising Transit Ads Display TOTAL
LAFC Promotion Plan The New Name In MLS
