LABU 2052 Library Workshop City Telecom The Battle

LABU 2052 Library Workshop City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market HKUST Library

Background Ricky Wong Wai-kay (王維基), chairman and founder of City Telecom (HK) Ltd, now known as Hong Kong Television Network Limited (HKTV), asked you to set up a team to formulate a business plan proposing recommendations to manage the challenges faced by CTI in the Free-to. Air TV market.

Business Proposal 1. 2. 3. 4. Overview of the Current Situation Strategic Options Recommendations of the Best Strategy Implementation Plan

Concept Mapping http: //www. youtube. com/watch? v=Khgxu. Nvb. Nr. A HKUST Library

Concept Mapping Current Situation (Industry Overview) Strategic Options Recommendations & Implementation Competitors (e. g. TVB) Trends (viewer preference) Strategy One HKTV Technological development Strategy Three Audience Government Digital TV, Apple TV Strategy Two Strategy Four HKUST Library

Concept Mapping – Current Situation HKTV Competitors (TVB, ATV) § Ricky Wong § Digital Television § TV & Multimedia Production Center § Programs § Social media/ interactive Current Situation General Public (Audience) § § Penetration Rate Demographic Profile Consumption Habits Satisfactory Rate § § § Monopoly Market Share TV channels TV genre SWOT Hong Kong Government § Licensing § Regulations

Information Resources Current Situation (HKTV, TVB, ATV, etc) - Case itself - Company Websites (About us, Latest News, Press, etc) - News/Opinions on Lexis. Nexis Academic Library Home > Databases > Lexis. Nexis Academic > select News from the left column > All News > enter Search Terms > Date (last 2 years) > Major World Publications (or South China Moring Post) HKUST Library

Information Resources Current Situation (HKTV, TVB, ATC, etc) - News/Opinions on Wise. News Library Home > Databases > Wise. News > Wisers Information Portal (upper right) > Search Term: 電視牌照 Date: 2010 -01 -01 to latest Region: Hong Kong Database: All Search within: 競爭 HKUST Library

Information Resources Current Situation (HKTV, TVB, ATC, etc) - SWOT Analysis - Library Home > Databases > Ebscohost > select Business Source Premier > Company Profiles (top) > enter company name (e. g. PCCW or i-cable) Source: Wikipedia

Information Resources Web Resources - How to construct a better search on Google - Limit your search results to government and academic organizations, e. g. Television broadcast site: . gov. hk Television survey site: . hku. hk or site: . edu. hk HKUST Library

Concept Mapping – Strategic Option - Repeat previous steps and develop related concepts - Look at the television broadcasting industry in other places to gather different ideas: - Library Home > Databases > Ebscohost > select ASP and BSP > Search Terms: television and broadcast* and (future or trend*) HKUST Library

Wrap Up - Effective searcher is good at both web and database searching - More databases are available at http: //library. ust. hk/info/databases/ - LABU 2052 search guide is also available at http: //libguides. ust. hk/labu 2051 -2013/ HKUST Library