l Demand Pull l Technology Push l Socioeconomic

���������� l Demand Pull l Technology Push

�������������������� l Socio-economic changes l Technological changes l Retailing changes l Changes in design practice

Socio-economic Changes l l l l Social frameworks Social trends Eating habits Convenience cooking Health issues Organics – a broadening market Alcohol The cult of celebrity and new tribes

Technological Changes l l l l Microwave cooking PET (Polyethylene terephthalate) – ready meal market Frozen food MAP and film technology RFID (Radio Frequency Identification) Paper batteries Nanotechnology

Retailing Changes l l l Self-service shopping Supermarket design Global retailing Home shopping Diversification (specialist shops( Retail future (RFID tag(

Changes in Design Practice l l Manual Computerised

����� : �������� l l Containment Protection Convenience Communication

���������� 2 ����� l �������� (Structural design) – Shape, form, size/volume, weight, materials l �������� (Graphic design) – Logo, layout, pictures, wording

���������� vs ��������� l �������� (Structural design) – – – Containment Protection Convenience l �������� (Graphic design) – Communication

Design process l l l Research: understanding the target audience Creating design concept Design development Working with brands Packaging obligations and responsibilities

Packaging designer’s toolbox l l l Packaging materials Surface decoration Colour Typography Photography and illustration