l ATTITUDE 100 l Positive Attitude l Negative

l ATTITUDE 100 l Positive Attitude l Negative Attitude STRESS 100 Eustress Distress Shrimal Jayathilake CULTURE 100 Strong Culture Weak Culture

ATTITUDE An enduring disposition to consistently respond in a given manner Shrimal Jayathilake

Attitudes are the result of choices you make; decisions to believe not to believe. Shrimal Jayathilake

Any fact facing us is not as important as our attitude toward it, for that determines our success or failure Peale Shrimal Jayathilake

Shrimal Jayathilake

Shrimal Jayathilake

Components l Cognitive-perceptions and beliefs about the object of the attitude, the persons perception of distinguishing features of the object. l Affective-evaluations & feelings about the objects of an attitude: a person’s feeling of like or dislike for the object. l Behavioural- Intentions how the person wants to behave and what the person says about his behavior towards the object. Shrimal Jayathilake

Experience with The object Classical conditioning Mass Communication Economic status Formation Of Attitude Operant Conditioning Vicarious Learning Neighbourhood Family & Peer Groups Shrimal Jayathilake

Attitudinal Change Communicator Situation Method Target Shrimal Jayathilake

Factors influencing change 1. Characteristics of the communicator - status, prestige, honesty 2 Method of communication- persuasive, easy 3 Character of the target- degree of commitment of the person 4 Situational factors- environment Shrimal Jayathilake

l “The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company…a church…a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past…we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude… I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you…we are in charge of our attitudes. ” Charles Swindoll Shrimal Jayathilake

Shrimal Jayathilake Bsc. HNDE , 0714288473 bis_sol@yahoo. com Shrimal Jayathilake