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Krishi Darshan (PPT 1) (Unit III) Paper: Development Communication Course: BJMC, Semester: II Institution: DSPMU, Ranchi Teacher: Sumedha Chaudhury
KRISHI DARSHAN In India, most of the people live in rural areas and dependent on agriculture. Agriculture is the backbone of Indian economy. Mass media are channels of communication which disseminate the information to the large number of people at the same time. Television is very popular medium of communication in India. Television is also influencing the agriculture by its large network. Agricultural information is disseminated to the farmers through Krishi Darshan programme. Television has a great appeal to common person. For such reason, television is used in a planned manner so that it can motivate the people to participate in developmental programmes.
Feature, documentaries or development campaigns should be telecast in such a way that it creates interest and influence the people of all ages. Television telecast lots of agriculture programmes for the rural communities in their local languages. Television producers invite agriculture experts for more suggestions on new techniques, methods of sowing, ploughing, harvesting and seeds for crop. ‘Krishi Darshan’ increases the upliftment of agriculture society up to the 75 per cent. Krishi Darshan provides the basic information and solves the queries of remote agrarians regarding the agriculture, horticulture, animal husbandry. The aim of the programme is to disseminate agricultural information to the rural, farming audience. It is the longest running programme in the Indian television history with the cooperation of Ministry of Agriculture, Government of India.
HISTORY OF KRISHI DARSHAN The project named Krishi Darshan was initiated on January 26, 1966 for communicating agricultural information to the farmers on experimental basis for the 80 -selected village of the union territory of Delhi through community viewing of television and further discussions among themselves experiments were successful and that there was substantial gain in the information regarding agricultural practices.
The PM of India inaugurated the new programme of television entitled ‘Krishi Darshan, ’ on an experimental basis on the 26, January 1967. The main objectives of the project were to communicate the latest scientific know how do farmers to assess the effectiveness of TV as a medium in bringing about changes in the field of agriculture.
The Scheme also envisaged providing 30 minutes of regional agricultural programme five days a week, back to back with, “Krishi Darshan Programme” through the eighteen regional Kendra of Doordarshan. These programmes were repeated through respective regional satellite channels of Doordarshan. Besides 30 minutes, morning hour’s national agricultural programme for 6 days a week was proposed to telecast on DD National channel in the morning and 5 days in evening a week. The content of Krishi Darshan Programme is creating in collaboration with the Ministry of Agriculture, the Government of India; under the Mass- media Support to Agriculture Extension Scheme.