KPIT On Campus Brand ITInternship Program August 8
KP-IT On Campus Brand IT-Internship Program August 8, 2017 CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc.
THE TEAM Divad Miles – CDTS Amanda Tran – IT COMMS Georgia Institute of Technology San Diego State University Barbie Galano – HP BIO Isabel Bagsik – TRO Olivia Harber – ASG University of New Mexico University of California, Davis University of Arizona CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 1
Project Introduction KP-IT is well known internally CIO PRESENTATION 2017 | KP-IT’s On Campus Brand KP Thrive is an established, trusted brand For internal use only Enhance the KP-IT on-campus brand © Kaiser Foundation Hospitals, Inc. 2
Importance of KP-IT Branding Recruit new innovative talent CIO PRESENTATION 2017 | KP-IT’s On Campus Brand Keep up with competitors For internal use only Maintain KP’s vision © Kaiser Foundation Hospitals, Inc. 3
KP-IT’s Current State How did you find your KP-IT Internship? KP Website 38 Friends & Family 20 University Relations -Career Fairs -Info Sessions -Recruiting Events -Website -Talent Connection • • • 11 0 5 10 15 20 25 30 35 40 Surveyed 85% of KP-IT 2017 Interns (83/98 interns) Average age: 23 years old Undergraduates: 74% CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 4
KP-IT’s Current State A vast majority of our fellow interns believe KP-IT should enhance their on-campus presence. KP-IT On-Campus Brand Presence? KP On-Campus Brand Presence? Yes 11% Yes 16% 84% No 89% No 84% interns said they did not have/see a KP brand presence on their campus CIO PRESENTATION 2017 | KP-IT’s On Campus Brand 89% interns said they did not have/see a KP-IT brand presence on their campus For internal use only © Kaiser Foundation Hospitals, Inc. 5
1. Enhance KP-IT presence “The best kept secret of KP is IT” -Julie Gallardo, University Relations CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 6
2. Share the KP-IT presence People and culture fit CIO PRESENTATION 2017 | KP-IT’s On Campus Brand Career potential For internal use only Work/life balance © Kaiser Foundation Hospitals, Inc. 7
2. Share the KP-IT presence CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 8
3. Strengthen Campus Relations Attend campus career fairs • California State Polytechnic University, Pomona Campus brand ambassador program Volunteer ambassadors would be current/past KP-IT interns Reach out to clubs • Tech • Media • San Jose State University • Healthcare • Santa Clara University • Business • University of California, Berkeley CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 9
Going Forward ENHANC the KP-IT presence E SHARE the KP-IT presence STRENGTHE campus. N relations These solutions will garner new, more targeted, and innovative IT talent to bridge the KP-IT generational gap and further the KP brand in a fiscally responsible manner. CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 10
THANK YOU Adrian Mello Bridget Williams Karen Bryant Chaunce Powis KP-IT Interns 2017 Chris Argate Lorin Lee Christine Solter Luke Scanlon Dan Axelrad Melanie Sowell David Beasley Nancy Li Dick Daniels Pratima Tewary ITEC Ray Bonilla Joel Rosenzweig Rebecca Phuong Julie Gallardo To those who provided feedback, shared advice, and attended this event CIO PRESENTATION 2017 | KP-IT’s On Campus Brand For internal use only © Kaiser Foundation Hospitals, Inc. 11
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