Kornelia Reifenberg Director Bonn Office Haydnstrae 36 D53115

Kornelia Reifenberg Director Bonn Office Haydnstraße 36 D-53115 Bonn E-Mail: kornelia. reifenberg @simonkucher. com Kornelia Reifenberg is Director with Simon. Kucher & Partners Strategy & Marketing consultancy. She studied business administration at the University of Trier. Ms. Reifenberg is predominantly consulting companies in the logistics industry. Within the field of strategy and marketing, Ms. Reifenberg has been focusing on the development of price and product strategies, on the optimization of pricing processes, and on their implementation. With Simon-Kucher & Partners, she has been leading numerous projects for national and multinational companies, among others for Lufthansa Cargo, Deutsche Post World Net/DHL, TNT, Swiss Post, Hapag Lloyd. Ms. Reifenberg is author of several publications in the mentioned topics and has been a speaker in seminars and conferences. Selected Project Examples Air Cargo Optimization of entire price management process, including rate level and rate structure optimization, introduction of price monitoring system, Key Account Pricing, etc. Air Cargo Market entry strategy and price optimization of innovative air cargo products General Cargo Development of a price optimization tool for individual / tender requests Multinational Express Service European optimization of price levels and price structures for core products; development of sales force incentive system (Telco_CVs) 0 0