Konica Minolta bizhub 130 f ISM Office Marketing
Konica Minolta bizhub 130 f ISM Office Marketing Group (RG)
Contents • Table of contents • Market • Portfolio • Product • Configuration • Consumables • Positioning • Pricing • Competition • Marketing material ISM Office Marketing Group (RG)
Segment 1 [1~19 ppm] by model - Top 10 Info. Source 2004 1 st half result A 4 model A 3 model ISM Office Marketing Group (RG)
Market Analysis Segment 1 [1~19 ppm] • General • Total market in 570. 858 units [Info. Source projection] in 2004 • 270. 000 units are ‘multifunctional monochrome’ • Market is still growing [in parallel to PC segment] • Konica Minolta 7013 achieved 6. 451 units [1 st half 2004] • The 7013 is only device which has fax as standard and scanning ! • Only three A 4 models in top 10 - rest is A 3 ! ISM Office Marketing Group (RG)
Portfolio • Development Code • • Sales Code • • • Mexico Konica Minolta bizhub 130 f Portfolio Cluster • Successor to Konica 7013 • Successor to Konica Fax 9845 / 9865 • Successor to Minolta MF 2800 / 3800 • In addition to Di 1610 / 7416 CG and Di 1610 f /7416 MFG Launch Date • January 2005 ISM Office Marketing Group (RG)
Product • Print Engine • 13 ppm DIN A 4 • LED technology • Real 256 greyscales • Polymerised Toner • FCOT 12 seconds • Firmware update via USB ISM Office Marketing Group (RG)
Product • Feature Set • GDI printing [std. ] • PCL printing option • TWAIN scanning [std. ] • Colour scanning [std. ] • Scan-to-Box [20 boxes] • Accounting [100 department codes] • 2 -in-one copy ISM Office Marketing Group (RG)
Product • Fax Specification • 33. 6 kbps fax modem [std. ] • 40 one-touch keys • 200 directories • Batch transmission • 8 MB memory [650 pages], 40 MB max [3. 375 pages] • Secure reception [by PIN code] ISM Office Marketing Group (RG)
Product • Document feeder • 80 Originals capacity [75 g/m²] • Feeding speed • 15 opm in copy mode, 300 dpi • 23. 5 opm for fax scan, 203 x 98 dpi ISM Office Marketing Group (RG)
Product • Paper supply • In total 1, 050 sheets out of three paper sources • 500 sheets universal cassette [std. ] • 50 sheets multi manual feed table [std. ] • 500 sheets universal cassette [opt. ] ISM Office Marketing Group (RG)
Product • Multi manual feed table • Paper weights from 60 up to 120 g/m² • 50 sheets of A 4, A 5, A 6, legal and letter, custom size • 20 OHP films • 20 Post cards [100 x 148 mm] • 1 Envelope [DL, CM 10, Monarch] ISM Office Marketing Group (RG)
Configuration • Standard configuration • Copy, fax, GDI print, color scanning • Document feeder for up to 80 originals [75 g/m²] • Main body with 1 x 500 sheets cassette • Multi manual feed table for up to 50 sheets • USB 2. 0 interface • 8 MB memory ISM Office Marketing Group (RG)
Configuration • Options • Paper supply unit PF-901 • PCL printer controller kit IC-901 • Network interface card [incl. i. Fax / scan to Email] NC-901 • Parallel interface LI-901 • 32 MB Expanded memory unit EM-901 • Mechanical counter MC-901 • Simple Copy Desk SCD-13 ISM Office Marketing Group (RG)
Consumables • Long life, user-replaceable consumables • Drum cartridge: 30 k pages * • Toner cartridge: 16 k pages* • Start-up toner cartridge: 3 k pages * @A 4, 6 % coverage, 2 pages/job ISM Office Marketing Group (RG)
Functionality / Option Matrix • Copy/Print IC-901 GDI Print --- Local GDI Print* --- PCL Print Yes Local PCL Print* Yes NC-901 Yes, for network print --- LI-901 EM-901 --- --- Yes --- *) for Win 95/NT only ISM Office Marketing Group (RG)
Functionality / Option Matrix • Fax IC-901 i. Fax PC Fax --- NC-901 LI-901 EM-901 Yes --- Not Available ISM Office Marketing Group (RG)
Functionality / Option Matrix • Scan-to-. . . e. Mail IC-901 --- . . . FTP NC-901 LI-901 EM-901 --- --- Yes Not Available . . . PC TWAIN scan --- Yes, for network scan ISM Office Marketing Group (RG)
Highlights Four in one MFP B/W & Color Scanning as standard Scan to. . . Box, e. Mail, i. Fax Super G 3 fax GDI & PCL network printing High paper capacity of 1, 050 sheets 80 sheets document feeder User-friendly panel Front access also for consumable replacement Polymerised Toner User-replaceable long life consumables ISM Office Marketing Group (RG)
Positioning 5, 000 pages Over 300 Employees 50 - 300 Employees Office 4, 000 pages 3, 000 pages Di 1610 f 10 - 50 Employees 2, 000 pages Small Office 130 f 1, 000 pages Small Office with less than 10 Employees Home Monthly PV SOHO Users ISM Office Marketing Group (RG)
Competition • Main competitors • Canon 1570 F • Canon i. R 1270 F • Ricoh FX-12 • Sharp ARM-155 [with Fax] • Ricoh 1515 F ISM Office Marketing Group (RG)
Positioning Price [D/N] bizhub 130 f Speed ISM Office Marketing Group (RG)
Hardware Cost Change [compared with 7013] • Tentative Table • 130 f -15% • 2 nd Cassette -15% • NIC - 40% • PCL Option - 15% • 32 MB 85 Euro • Parallel Option - 20% • Mechanical Counter 20 Euro • CPP 0, 00654 Euro Tentative calculation based on D/N ! ISM Office Marketing Group (RG)
Marketing Material • Sales support material • Product Guide CW 46 • Launch Guide CW 47 • Fact File CW 48 • Prompt Cards CW 48 • 8 -page leaflet CW 46 • Product configurator CW 45 • Product photos CW 45 • Flash files CW 49 Launch CD Nov ISM Office Marketing Group (RG)
Marketing Material • Documentation • Operator’s Manual [GB, D, F, E, I, P, NL, CZ] • User manual [basic & advanced] • PCL manual • NIC manual • CD-ROM with printer & scanner driver [GB, D, F, E, I, P, NL, CZ] ISM Office Marketing Group (RG)
Konica Minolta bizhub 130 f ISM Office Marketing Group (RG)
Konica Minolta bizhub 130 f Let‘s make it successful! Thank you very much! ISM Office Marketing Group (RG)
- Slides: 26