Kobo Glo Selling Deck NZ Kobo Glo Selling
Kobo Glo Selling Deck NZ
Kobo Glo Selling Deck n The Kobo E Ink Line-up & Kobo Promise n Selling Kobo Glo n n 5 Compelling Reasons to Choose Kobo Glo n Protect and Stylize your Kobo Glo n 10 Second and 30 Second Quick Pitch n Demoing Kobo Glo & Key Selling Points n The Kobo E-Ink Line-up: Tech Spec Comparison Competitive Selling n Kobo Glo wins vs. Competition n Handling Objections n Test Your Knowledge n Reference: FAQs Partner Integration 2
The Kobo E-Ink Line-up & Kobo Promise 3
Kobo’s Winning E Ink Lineup Based on the acclaimed Kobo Touch design and reading experience, Kobo is proud to announce two stunning and powerful E Ink devices The lightest, fully featured e. Reader. Kobo Touch Wired Magazine’s #1 Rated e. Reader. Kobo Glo The best front-lit e. Reader. $129. 99 $179. 99 $199. 99 Kobo Mini Partner Integration 4
Why Over 9 Million Readers Love Kobo With customers in over 190 countries, Kobo has built relationships with over 5, 000 publishers from around the world to let people read freely. Freedom Reading Life™ With Kobo, your books are your books. Unlike Amazon, read Kobo books on any open e. Reader. Participate in an industry-leading social reading experience with Facebook’s only e. Reading partner. Access over 3 million books. 1 million free! Personal and Local Relevant shopping experience with local titles and recommendations, in local languages and currencies. Partner Integration World’s Biggest Bookstore Read Across Your Devices Get free top rated apps for PC, Mac, tablets and smartphone 5
5 Compelling Reasons to Choose Kobo Glo 6
Introducing Kobo Glo. WIRED Magazine’s #1 e. Reader -- now with the best built-in front-light. #1 The best front-lit e. Reader with a fully integrated and adjustable Comfort. Light offers the most brightness settings and even lighting. #4 Access today’s bestsellers, hidden gems and tons of free titles. Plus easily find the books you’ll love is easy with Kobo Picks: recommendations just for you. Partner Integration #2 #3 6” durable, non-glass E-Ink XGA touch screen for high res, glare-free, comfortable print-onpaper reading Get the ultimate in readability with Kobo’s exclusive font & the most adjustable text options. #5 New, revolutionary e. Reader with unmatched design features in a stylish and portable body. 7
Who wants the Kobo Glo? Identifying the target market. Kobo Glo is for those looking for the best gift for the readers in their lives. Kobo Glo is ideal for more mature females who love reading Kobo Glo targets current e. Readers upgrading to the best integrated front-light. Partner Integration 8
#1 Read Clearly, Day or Night n Kobo Glo is the anytime e. Reader, equipped with the leading frontlight, Comfort. Light, letting you read comfortably, day or night. • Exclusive Comfort. Light technology offers even, natural lighting. Fully adjustable, with the most brightness settings, get the right light for you with Kobo Glo. • 6” E Ink screen has no-glass and noglare — even in direct sunlight! • Including an ultra-thin hard screen coating, unlike Nook, Kobo Glo passes the key test for best durability. Partner Integration 9
#1 Read Clearly, Day or Night Kobo Glo Kindle Paperwhite Sony PRS-T 2 VS. WINNER n No integrated light n Integrated front-light solution n Adjustable brightness controls n Cleverly diffuses light on the page and not at your eyes Partner Integration n Annoying hotspots visible at source 10
#2 Best in Class Screen n Kobo Glo has a XGA E Ink Pearl touchscreen for a high resolution, glarefree, and comfortable, better than print-on-paper reading experience. • 6” E Ink screen has no glass and no glare for reading that’s comfortable on the eyes. • The Pearl E Ink screen is made with the latest technology to give you high contrast, easy reading. • XGA screen provides high resolution display for razor sharp text and images. • Responsive touchscreen makes it easy to navigate by touching and tapping your way through books. Partner Integration 11
#2 Best in Class Screen Kobo Glo Sony PRS-T 2 VS. WINNER n High resolution XGA Screen (1024 x 768) Partner Integration Kindle Paperwhite VS. n Standard resolution (800 x 600) n High resolution(1024 x 768) 12
#3 Best Reading Experience n Kobo’s got dramatically sharper and crisper text with the most adjustable font options, and an exclusive font that leaves more ink on the page, making it easier to read. • New, exclusive Kobo font is dramatically sharper and crisper than other fonts. • The most text personalization options: 7 fonts, 24 font sizes and exclusive weight & sharpness settings. • Bring e. Books to life with in-text notes, bookmarks, and look up features. • Now featuring 25% faster CPU* for faster page turns, book loading and more. • Get social by connecting your reading to Facebook Timeline! * Faster CPU than Kobo Touch, Nook Simple Touch & Kindle Touch. 13
#3 Best Reading Experience See the Kobo difference. Before Partner Integration Now: 14
#3 Best Reading Experience Kobo Glo VS. WINNER n Most adjustable font options n n Kindle Paperwhite Sony PRS-T 2 7 font styles with 24 font sizes and exclusive weight and sharpness settings Exclusive Kobo font designed by typography experts VS. n n n Only 7 font styles and 8 font sizes Fewer customization options and advanced reading features No social network features. n n Only 6 font styles and 8 font sizes Fewer social features 15
#4 Enormous Book Selection in Your Pocket n Easily shop the World’s Biggest Bookstore and find books you’ll love with Kobo Picks: recommendations just for you. • Browse over 2. 5 million e. Books including new releases, bestsellers, newspapers, and magazines, plus 1 million free titles! • Shop anywhere with built in Wi Fi • Easily discover new reads with Kobo Picks: recommendations just for you! • Take your library with you: Holds up to 1, 000 books on 2 GB of built-in memory; 30, 000 with an optional 32 G Micro SD card** ** 1 GB is available to store content 16
#4 Enormous Book Selection in Your Pocket Kobo Glo Kindle Paperwhite Sony PRS-T 2 VS. n Significantly fewer WINNER titles available n Shop the most e. Books – Over 2. 5 million titles in New Zealand n Lots of international content available in local languages n Open – take your books to any open e. Reader or bring any open book to Kobo. Partner Integration n n Fewer titles available Closed – you’re restricted to Amazon books only 17
#5 A Great Break from Monochrome n Pick one of 4 fresh colours for your Kobo Glo and enjoy the soft signature quilted back that makes it so comfortable to hold. Partner Integration 18
#5 A Great Break from Monochrome Kobo Glo Sony PRS-T 2 VS. WINNER n Available in 4 beautiful colours n Signature soft quilted back is comfortable to hold n Beautiful design Partner Integration n n Kindle Paperwhite VS. Black and others TBD No soft, quilted finish n One single colour option: Black 19
Protect and Stylize your Kobo Glo! 20
Style and Protect your Kobo Glo Sell an accessory when you sell a device! Sleep. Cover n n Neoprene Case Leather Sleep. Cover Sleepcover instantly wakes up your Kobo e. Reader and tucks it to sleep. § Exclusive Kobo. Fit clips lock your device in. Sleep. Cover with elastic closure available in Black, Ruby, Purple & Heather Grey § Durable, padded, neoprene cover with a plush interior for extra protection. Easy. Out Pouch § Kobo Easy. Out strap for effortless access. Available in Black & Red Leather Sleep. Cover with magnetic closure available in Black & Brown Partner Integration 21
10 Second & 30 Second Quick Pitch 22
Sell Kobo Glo in 10 s. The ultimate e. Reader for serious booklovers. #1 Equipped with the best integrated and adjustable frontlight to let you read comfortably day or night: Comfort. Light #2 Kobo Glo offers the latest 6” high resolution screen with a hard coating for better durability. #3 Plus Kobo has the most text customization options making reading easy on the eyes. Partner Integration 23
Sell Kobo Glo in 30 s. The ultimate e. Reader for serious booklovers. #1 Includes Comfort. Light, the best integrated front-light, Kobo Glo gives you a better than print-on-paper reading experience, day or night. #2 Kobo Glo’s 6” high resolution XGA E Ink screen allows for razor sharp text and images, and no-glare reading. #3 Dramatically sharper and crisper text with the most adjustable font options, and an exclusive font that leaves more ink on the page, making it easier to read. #4 Access today’s bestsellers, hidden gems and 1 million free titles. Plus easily find e. Books you’ll love with Kobo Picks: recommendations just for you. #5 Compact and stylish, Kobo Glo fits into any wardrobe. Choose from 4 fresh colours. Partner Integration 24
Kobo Glo – Demo the Key Selling Points 25
Show it off. Demo the Light. QUICK PITCH HANDS-ON SELLING Comfort. Light. Do: Turn on the light; adjust the brightness. The best built-in front-light with even diffusion of light onto the page. Plus, adjustable controls. Read comfortably, day or night. Partner Integration Say: The Comfort. Light offers even diffusion of light across the page so its easy on the eyes. It really is the best! • Unlike tablets, Kobo Glo cleverly directs the light at the page and not your eyes, providing the most comfortable reading experience. • In contrast to tablets and some E-Ink solutions, Kobo Glo uses a non-glass screen that does not create glare. • Unlike Nook, Kobo Glo’s lights are perfectly hidden so there’s no distracting or harsh bright spots. There’s also a hard coating that offers superior durability. 26
Show it off. Demo the Text. QUICK PITCH HANDS-ON SELLING Do: Open a book; adjust the font settings. Get the perfect text for you. Dramatically sharper, crisper text. Say: Kobo’s exclusive new font was designed by typography experts to offer amazingly sharp, crisp text by leaving more ink on the page. Plus, adjust your text to best suit you with Kobo’s Type. Genius. Choose from 7 font styles, 24 sizes, exclusive sharpness and weight settings and more. By far, Kobo offers the most customization options. Partner Integration 27
Show it off. Demo Shopping. QUICK PITCH Shop the Huge Kobo Store. It’s easy with Kobo Picks. HANDS-ON SELLING Do: Press the Home Button; Point out the Recommendations. Say: Access today’s bestsellers, hidden gems and tons of free titles on the go with Wi Fi! And, shopping is easy! Kobo Picks brings you recommendations specific to your tastes, so finding your next read is easy. The more you read and share with Kobo, the better the recommendations will be! Partner Integration 28
Show it off. Demo the Gorgeous Device. QUICK PITCH HANDS-ON SELLING Do: Hold the device. More Compact and Faster. Say: Kobo Glo is lighter than a paperback and small enough to fit a jacket pocket or purse. And, it’s Available in 4 Fresh available in 4 fresh colours – each with Kobo’s Colours. signature soft quilted back. Partner Integration 29
Show it off. A closer Look. Settings Front Light Adjustment Power On/Off Light On/Off Kobo Picks Recommendations Store Option Partner Integration 30
Kobo E-Ink Line-up: Tech Spec 31
Kobo Glo: Hardware Size 114 mm. x 157 mm. x 10 mm. (4. 5 in x 6. 2 in x 0. 39 in) ü Smaller**** Weight 185 g ü 25% Faster CPU**** Processor 1 GHZ ü Razor Sharp Text Display 6” E Ink XGA Pearl screen; 1024 x 768 resolution; 16 level grey scale ü Best lighting solution Light Built-in Comfort. Light technology with micro-thin hard coating for even light diffusion and durability Screen Non-glass touchscreen for glare-free, fingerprintresistant reading. Buttons Power on/off, Light on/off Connectivity Wi Fi 802. 11 b/g/n and micro USB Storage 2 GB* Option to expand to 32 GB with a Micro SD Card Battery Over 1 month with Wi Fi turned off. ** Over 55 hours of continuous use with light on. *** Colors Black Night. Pink Sunset. Blue Moon. Silver Star. Each featuring Kobo’s signature soft quilted back. * 1 GB is available to store content (over 1, 000 ebooks). ** Dependent on individual usage. Actual results may vary ***Pending testing. . **** Vs. Kobo Touch, Nook Simple Touch and Kindle Touch. ü Long battery life ü Ultra-thin, no-glare screen ü Fingerprint Resistant ü Holds over 1, 000 Books ü Option to add SD Card ü Beautiful design ü 4 Fresh colors 32
Kobo Glo: Software Bookstore 2. 5 million books, newspapers and magazines. Over 1 million free titles. Kobo Picks Personalized book recommendations brought to you outside the reading experience. Optimize Kobo Picks, providing your feedback. Open Read your Kobo books on any open e. Reader. Read books from other stores on your Kobo e. Reader. Read books borrowed from your public library. Supports e. Pub and Adobe DRM. Social Reading Includes Reading Life™. Track your Reading Stats and share what you’re reading, favorite passage and Reading Life awards to Facebook® and Twitter® and Facebook Timeline. Fonts Includes Type. Genius and Kobo’s exclusive font for best readability. Choice of 7 font styles, 24 font sizes Kobo exclusive font sharpness and weight. Dictionary Merriam-Webster’s Collegiate® dictionary Notes, Quotes Highlight text, record notes, share to Facebook & Twitter. Advanced Features Library personalization, predictive search, brightness controls, double-tap PDF zoom in, Simple. Turn ideal for left handed readers. File Types EPUB, PDF, jpeg, gif, png, tiff, txt, html, rft, cbz, CBR Browsing Experimental Web browser Games Sketch. Pad and Sudoku Languages English, French, German, Spanish, Dutch, Italian, Japanese Free Apps Free Kobo apps for computers, Apple®, Android™ & Black. Berry® smartphones & tablets. Kobo Everywhere Your Kobo Books are stored safely in the cloud - retrieve them at anytime. Your bookmarks and more are seamlessly synced across all your Kobo e. Reading apps and devices. Partner Integration 33
Kobo E Ink Lineup: Hardware & Software Size Weight Processor Screen / Display Light Kobo Mini Kobo Touch Kobo Glo Smallest: 102 x 133 x 10 mm (4 x 5. 24 x 0. 41 in. ) 114 x 165 x 10 mm (4. 5 x 6. 5 x 0. 39 in. ) 114 x 157 x 10 mm (4. 5 x 6. 2 x 0. 39 in. ) Lightest: 134 g (4. 73 oz. ) 185 g (6. 5 oz. ) 800 MHZ processor 1 GHZ Processor 5" E-Ink touch screen Vizplex V 110 display 16 level grey scale 6" Pearl E Ink touch screen Vizplex V 220 display 16 levels of grey scale 6" Pearl E Ink touch screen Plus XGA High Resolution 16 levels of grey scale ✗ ✗ ✔ Built-in Comfort. Light Connectivity Super fast Wi Fi 802. 11 b/g/n connection Storage 2 GB* for up to 1000 e. Books Option to add 32 G Micro SD Card Battery 1 month** Over 1 month** 3 (Fuchsia, Teal/Turquoise & Ruby Red) interchangeable backs Lilac, Blue, Silver and Black Night. Pink Sunset. Blue Moon. Silver Star Colors Software All share the same great Kobo Software Experience * 1 GB is available to store content (over 1, 000 ebooks). ** Dependent on individual usage. Actual results may vary 34
Competitive Selling 35
Sell Kobo Glo Against Kindle Paperwhite The Best Light: Kobo Glo offers the best integrated front-light. The Kindle Paperwhite uses a glass-based light guide layer that’s prone to cause glare and the 4 LEDs used in their light are visible as hotspots at the source. Better Screen: Kobo Glo has an XGA high resolution E Ink screen and doesn’t use a glass-based light diffusion layer that causes glare leads to eyestrain. Lighter & Smaller: Kobo Glo is only 185 grams vs. The Kindle Paperwhite is 213 g. Faster: Kobo Glo is powered by a leading 1 GHz processor that powers speedy and responsive page turns. Style: Kobo Glo is more compact and comes in 4 stylish colours – each with a soft quilted back. The Kindle Paperwhite is only available in black. Value: Kobo Glo does not have ads. Kindle Paperwhite without ads is more expensive. Like all Kobo E-Ink e. Readers, Kobo Glo is: Easier on the Eyes: Kobo Glo offers far more fonts, font sizes, and font personalization options for text that’s perfect for you. Freedom: Unlike with Kindle, with Kobo your books are your books so you can read them on any device you like. Social: Facebook’s only e. Reading partner. With Kobo’s Reading Life, earn awards and share what you’re reading and favourite passages with to Facebook Timeline. Partner Integration 36
Sell Against Sony Reader Wi Fi The Best Light: Kobo Glo offers the best integrated front-light. The Sony Reader Wi Fi does not have a built-in light. Better Screen: Kobo Glo has an XGA high resolution E Ink screen whereas the Kobo Reader Wi Fi has a lower resolution screen. Faster: Kobo Glo is powered by a leading 1 GHz processor that powers speedy and responsive page turns. Style: Kobo Glo is more compact and comes in 4 stylish colours – each with a soft quilted back. The Sony Reader Wi Fi is only available in 3 colours. Value: Kobo Glo is priced competitively but doesn’t require you to buy a reading accessory for reading at night. Like all Kobo E-Ink e. Readers, Kobo Glo is: Easier on the Eyes: Kobo Glo offers far more fonts, font sizes, and font personalization options for text that’s perfect for you. Largest Bookstore: Kobo Glo’s got the world’s biggest bookstore - much larger than Sony’s book selection and with many more free titles. Social: Facebook’s only e. Reading partner. With Kobo’s Reading Life, earn awards and share what you’re reading and favourite passages with to Facebook Timeline. Partner Integration 37
Kobo Wins vs. Competition 38
Competitive Hardware Comparison Kobo Glo Sony Reader PRS – T 1 Weight Smaller: 114 x 157 x 10 mm (4. 5 x 6. 2 x 0. 39 in. ) 185 g (6. 5 oz. ) Processor Faster CPU: 1 GHZ Size Sony Reader PRS – T 2 Kindle Paperwhite ✗ 175 x 112 x 10. 1 mm) (6. 9 x 4. 4 x 0. 4 in. ) 168 g (5. 9 oz. ) 173 x 110 x 8. 9 mm) (6. 8 x 4. 3 x 0. 35 in. ) 168 g (5. 9 oz. ) ✗ 169 x 117 x 9. 1 mm (6. 7 x 4. 6 x 0. 36 in. ) ✗ 213 g (7. 5 oz. ) Parity Not listed 6” Pearl E Ink touch ✗Not XGA High ✗(800 x 600) Not XGA ✗Glass-based light screen Resolution High Resolution guide layer prone to XGA High Resolution glare and hotspots 16 level grey scale Best built-in light: ✗ ✗ Includes a built-in light. Light Comfort. Light Connectivity Wi Fi 802. 11 b/g/n, USB Screen / Display Storage 2 G, option to add 32 G Micro SD Card 2 G, option to add 32 GB Micro SD Card 2 G ✗Not expandable Battery Over 1 month Up to 2 months Colors Lilac, Blue, Silver, Black ✗ Black, Red and White ✗ Black & TBD ✗Black Partner Integration 39
Competitive Software Comparison Kobo Glo Kindle Paperwhite Sony PRS – T 2 2. 5 million books, newspapers and magazines. Over 1 million free titles. ✗ Over 1. 3 million books Over 2 million books Read your Kobo books on any open e. Reader. ✗ Parity Reading Life™ ✗ Kindle Profiles ✗ 24 sizes, 7 styles ✗ 8 sizes, 6 styles ✗ 8 sizes, 7 styles Built-in Merriam-Webster’s Collegiate® dictionary. Parity 12 Built-in Dictionaries Notes, Quotes Highlight text, record notes, share to Facebook & Twitter. Public Notes, Popular Highlights, Book Review (share with Facebook and Twitter) Parity Advanced Features Library personalization, predictive search, brightness controls, double-tap PDF zoom in, Simple. Turn Parity + Audiobook support (AA, AAX, mp 3) X-Ray, Time to Read, Wikipedia and Shelfari Instant Translations Whispersync Integrated Library Lending Evernote Clearly Facebook Integration English, Spanish and French translations File Types EPUB, PDF, jpeg, gif, png, tiff, txt, html, rft, cbz, CBR AZW, MOBI, PRC, PDF, html, doc, dox, MP 3, AAX, jpeg, gif, png, bmp e. Pub, PDF, TXT, JPG, GIF, PNG, BMP, Browsing Experimental Web browser ✔ ✔ Sketch. Pad and Sodoku Parity Bookstore Open Social Reading Fonts Dictionary Games Partner Integration 40
Handling Competitive Objections 41
Handling the top Competitive Objections n n n Does Kobo have Book Lending like Kindle? Kindle do offer Book Lending but there are some important limitations to be aware of. (1) Book Lending is only available to customers in the US. (2) Only a smaller sub-set of commercial books are eligible for Book Lending. As a result, rather than Book Lending at Kobo we have focused on supporting open standards and were the first to enable library lending. Does Kobo have an Owners Library like Kindle? Kobo does not have an Owners lending library like Kindle, but Kindle’s Owners Library is only in the US only. Kobo offers special deals in the US and other markets on a regular basis. Can I email documents to my Kobo Glo? Not as of yet. However, we’re considering adding email to the great list of tools you can use on Kobo Glo. For now, consider sharing to Twitter or to your Facebook Timeline. Partner Integration 42
Handling the top Competitive Objections n Kindle claims the best lighted reading experience. n We suggest you compare for yourself! Unlike Kindle Whitepaper which uses a glass layer on top of its light guide increasing glare, Kobo Glo uses a micro-thin durable coating that not only evenly diffuses the light but avoids issues of glare common to glass. Also, be careful, early industry reviews reveal some distracting light ‘hot spots’ on the Kindle Paperwhite. n Kindle uses capacitive Touch. I’m not familiar with infrared (IR). n Both technologies are widely available and trusted. Kobo e. Readers use IR for a couple reasons: 1. Responsive: So much so, you can navigate even with a gloved hand, a stylus or pen. 2. Durability & Optic Clarity: Screen patterning is not required ensuring the integrity of the protective outer screen layer and providing enhanced optical clarity. n n n Kindle Paperwhite claims 62% more pixels and 25% sharpness and darker contrast. Kobo can too! Kobo Glo and Kindle Paperwhite are equally matched offering an unprecedented high resolution screen for e. Readers with 212 ppi. In addition, both have worked extensively with typography experts to offer dramatic improvements in text and image sharpness and contrast. That said, Kobo has gone a step beyond offering the most extensive array of text customization options. More font size. Plus, exclusive adjustable sharpness and weight settings. Partner Integration 43
Handling the top Competitive Objections n n Does Kobo Mini offer hand-tuned fonts like Kindle? Yes! Kobo has worked with typography experts to design its own Kobo font and optimize its full selection of fonts. Putting more ink on the page, Kobo offers the sharpest, most readable text. Plus, Kobo offers the most extensive customization options – more fonts, more font sizes and exclusive text sharpness and weighting settings. n n Does Kobo Mini offer Whispersync? The ability to move between text and audiobooks? Kobo Everywhere is just like Kindle Whispersync. Your library is secure in the cloud and with free Kobo apps for smartphones, tablets and computers you can read across your devices picking up right where you left off. That said, we do not offer e. Book and Audio book sync today. Given that you need to buy the e. Book and Audio book, seems a bit cost prohibitive so we haven’t built this out yet. n n Does the Kobo Mini offer X-Ray like features? Kobo was the first to launch this type of feature with its “Faces and Places” Reading Life feature, available in select books. Listening to our community of book lovers, we’ve built out the social aspects of our revolutionary Reading Life experience. Now integrated with Facebook Timeline, engaging about books and reading with friends and family is easy. Partner Integration 44
Test Your Knowledge 45
Kobo Glo Quick Quiz Question Answer Kobo Glo’s light is called Even. Light. True False Kobo Glo is the leading back-lit E Ink e. Reader. True False Kobo Glo is the evolution of Wired Magazine’s #1 e. Reader, Kobo Touch. True False Kobo Glo’s store has some e. Books and few free titles. True False Kobo Glo includes an exclusive font designed by typography experts to leave more ink on the page. True False Kobo Glo is an open e. Reader. You can read Kobo e. Books on any open device and bring open e. Books to your Kobo e. Reader. True False Kobo Glo comes in 3 different colours True False Partner Integration 46
Kobo Glo Quick Quiz Question Kobo Glo’s light is called Even. Light. Answer Comments False It’s called Comfort. Light False Computers and tablets are back-lit. Kobo Glo directs the light at the page not your eyes for reduced eyestrain. True Kobo Glo is the evolution of Kobo Touch – now with a front-light. Kobo Glo’s store has some e. Books and few free titles. False Kobo Glo is the world’s biggest bookstore with over 2. 5 million titles including 1 million free. Kobo Glo includes an exclusive font designed by typography experts to leave more ink on the page. True This enhancement offers the most readable text. Kobo Glo is an open e. Reader. You can read Kobo e. Books on any open device and bring open e. Books to your Kobo e. Reader. True Yes, unlike Kindle, Kobo is open. Kobo Glo comes in 3 different colours False Kobo Glo comes in 4 fresh colours Kobo Glo is the leading back-lit E Ink e. Reader. Kobo Glo is the evolution of Wired Magazine’s #1 e. Reader, Kobo Touch. Partner Integration 47
Resources n n Kobo. com/glo Customer Care Portal Find the Kobo Glo User Guide on your bookshelf Ask a Kobo Product Expert a question at http: //kobo. intelliresponse. com n Kobo Customer Care Team Phone: 00. 800. 3322. 3344 (24/7) n (A retailer-specific line may be added subsequently) n Email: help@kobo. com n Partner Integration 48
Kobo Reference
FAQs 50
Kobo Glo FAQ 1. Why should I buy a Kobo Glo? 2. Which languages does Kobo Glo support? 3. What about daytime reading? 4. How is a front light different than a backlight? 5. I find reading on screens super annoying, so why would I like the Kobo Glo? What makes it better? 6. What’s the battery life like for the Kobo Glo battery? 7. How many e. Books can the Kobo Glo hold? 8. Are there any accessories that can help protect my Kobo Glo? 9. What kind of warranty can I get on my Kobo Glo? 10. Can’t tablets do more? Why should I choose the Kobo Glo? 11. When will Kobo Pulse come to Kobo Glo? Is it going to be available on Kobo Touch? Partner Integration 51
Kobo Glo FAQ 1. Why should I buy a Kobo Glo e. Reader? n n n Well, that’s easy! Kobo Glo is the first Kobo e. Reader designed for both day and night reading. It comes fully equipped with an the best integrated front-light, Comfort. Light, so you can read easily, no matter what external lighting situation you face. The XGA high-resolution screen brings you closer than ever to the story, as you customize type to the size and style you like best, and quickly tap your way through a tale. 2. Which languages does Kobo Glo support? The Kobo Glo is truly international e. Reader. At first launch, the Kobo Glo will be available in English, French, German, Spanish, Dutch, Italian, and Portuguese. Plus, we’re going to be launching more language support shortly, so stay tuned! 3. What about daytime reading? n Luckily, the Kobo Glo is perfect for reading both day and night! You control the Comfort. Light: turn it on and off with a simple tap, and adjust the intensity to suit your reading conditions. Because there’s no glass on the screen, you never suffer from glare, no matter how bright the sun is shining. And because the E Ink screen reads like printon-paper, the brighter the ambient light the better. Partner Integration 52
Kobo Glo FAQ 4. How is a front light different than a backlight? n Kobo Glo’s advanced breakthrough Comfort. Light technology cleverly diffuses light across the page, rather than illuminating it from behind. Screens that use backlighting often cause eyestrain, mostly because they require glass screens that reflect light and suffer from glare. The print-on-paper feel of the Kobo Glo’s E Ink, non-glare, no-glass screen, under the illumination of a front light, has none of these downfalls so you have the best reading experience, no matter what time of day. 5. I find reading on screens super annoying, so why would I like the Kobo Glo? What makes it better? n The Kobo Glo experience has a print-on-paper feel that is as non-glare as any book you’ve ever read, but has the advantage of crisp, sharp fonts that you can adjust to suit your reading needs. Plus, no print book comes with a built-in Comfort. Light, which makes lamps obsolete and reading clear, no matter what time of day. It’s the reading experience you already know and love, just with the added advantages of quick taps to turn pages and the ability to read continually, without putting it down. 6. What’s the battery life like for the Kobo Glo battery? n The Kobo Glo battery will last for over a 1 month with Wi Fi turned off. Of course, that depends on your individual usage. Partner Integration 53
Kobo Glo FAQ 7. How many e. Books can the Kobo Glo hold? n Out of the box, the Kobo Glo comes with the storage capacity for up to 1, 000 e. Books. Not enough for you? No problem! You can easily expand its memory with a 32 GB Micro. SD card, giving you storage for up to 30, 000 books. If you run out of space, simply delete the e. Books off your SD card. Don’t worry, though! Thanks to Kobo Everywhere, your e. Books are stored safely in the cloud, so you can add them back later if you want! 8. Are there any accessories that can help protect my Kobo Glo? n There sure are! Not only does our range of accessories protect your Kobo Glo, but they’re pretty stylish and functional, too. The Kobo Sleep. Cover, for instance, instantly wakes up your Kobo e. Reader and tucks it back in to sleep and comes in both canvas and leather finishes. The Sleep. Cover also locks your device in with exclusive Kobo. Fit clips and an elastic front closure for ultimate security. Buy one of the Kobo Sleep. Covers at your local retailer. Kobo designers are hard at work designing more great covers, so keep your eyes peeled for the cover or case that suits your lifestyle! 9. What kind of warranty can I get on my Kobo Glo? n When you buy your Kobo Glo, you get a one year limited warranty. To find out more you can download a copy of the warranty, visit kobo. com. If you want more than a year, you can buy a separate two-year Extended Protection Plan to enhance your coverage. This optional add-on provides longer replacement and repair coverage for your e. Reader, and covers a wider range of potential issues. For details, check out our the different protection plans on the kobo. com website. Partner Integration 54
Kobo Glo FAQ 10. Can’t tablets do more? Why should I choose the Kobo Glo over a tablet? n Well, it all depends on what you’re looking for. Are you a reader with passion? Do you love the look of print on paper but want a digital solution to your mounting pile of books? Then the Kobo Glo is for you. You see, the Kobo Glo was made for reading. Its E Ink screen gives you that print-on-paper experience, but, unlike a tablet, the screen isn’t made from glass so you’re never victim to glare. You can read wherever you want, even in bright sunlight or at night with Comfort. Light (and since the Kobo Glo doesn’t use backlighting, like tablets do, you’ll never strain your eyes). Plus, Kobo Glo`s battery lasts longer than most tablets, and with customizable fonts, including an exclusive Kobo font, you read the way you want to read. 11. When will Kobo Pulse come to Kobo Glo? Is it going to be available on Kobo Touch? n Unfortunately, we’re not currently planning to support Kobo Pulse on either the Kobo Glo or on Kobo Touch. But don’t worry, you can enjoy great social features on your Kobo Glo, like earning and sharing your Reading Life awards and stats, and sharing your favourite passages to your Facebook Timeline and Twitter. Partner Integration 55
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