Know Your Earth Hitting Movie Theaters and Social

Know Your Earth “Hitting Movie Theaters and Social Media Outlets Everywhere” ACRIMSAT Terra Aqua Quik. SCAT Aura Landsat CALIPSO Jason-1 • The “Know Your Earth” (KYE) project is a venture between NASA’s Earth-Observing missions and National Cine. Media (NCM). • KYE is a fun, engaging, and educational 3 -minute segment of “Did You Know” questions that all have a message that focuses on global climate change and literacy throughout the Lobby Entertainment Network (LEN) in 291 national movie theaters. • KYE was shown as part of the LEN during the summer movie blockbuster month of July 2010 (Phase 1). Why KYE? SMD Earth Science Education and Public Outreach Community Forum 11 Missions… 1 Message…NASA wants to help you understand climate change! • Target an audience that wouldn’t necessarily seek out this type of science information • Inform the public about the importance of climate change and how NASA is trying to understand the conditions that affect it • Informing the public about the major issues in climate science and that local activity can have global consequences • Influencing people to gather further information about climate change • View the video and press release at http: //www. nasa. gov/Know. Your. Earth Cloud. Sat GRACE ICESat 1 "All of the climate impacts we see in this video are going to affect our future, so we're serious about understanding climate change but we wanted to explain what we're doing in a fun way that would be interesting to viewers. “ ---Brian Campbell, KYE Project Lead