Kim Mahoney PRINT ADVERTISEMENTS ELEMENTS AND COLOR Review

  • Slides: 23
Download presentation
Kim Mahoney PRINT ADVERTISEMENTS: ELEMENTS AND COLOR

Kim Mahoney PRINT ADVERTISEMENTS: ELEMENTS AND COLOR

Review Ethos Pathos Logos

Review Ethos Pathos Logos

Parts of a Print Advertisement Headline Copy Picture/illustration Signature/logo slogan

Parts of a Print Advertisement Headline Copy Picture/illustration Signature/logo slogan

Examples On the following slides, look for each element.

Examples On the following slides, look for each element.

The Impact of Color Turn to your neighbor and talk about what you think

The Impact of Color Turn to your neighbor and talk about what you think each of the following colors symbolize: Red Orange Yellow White Black Purple Green Blue Brown Gray

Red Power, strength, passion, aggression Women are drawn to it Stimulates appetite

Red Power, strength, passion, aggression Women are drawn to it Stimulates appetite

Orange Warmth and energy, joy and knowledge

Orange Warmth and energy, joy and knowledge

Yellow Bright, sunshine, joy, cheer Caution and discontentment

Yellow Bright, sunshine, joy, cheer Caution and discontentment

White Light, purity, and truth

White Light, purity, and truth

Purple Warm and cool Fantasy, mysticism, royalty Artificial, unnatural

Purple Warm and cool Fantasy, mysticism, royalty Artificial, unnatural

Black Mystery, darkness, comfort Death, fear, unknown

Black Mystery, darkness, comfort Death, fear, unknown

Green Growth, renewal, rebirth, freshness, nature Jealousy, guilt

Green Growth, renewal, rebirth, freshness, nature Jealousy, guilt

Blue Cool: peace, serenity, calmness, relaxation Appeals to men Appetite suppressant

Blue Cool: peace, serenity, calmness, relaxation Appeals to men Appetite suppressant

Brown Earthy, comfortable, natural

Brown Earthy, comfortable, natural

Gray Lack of color: detachment

Gray Lack of color: detachment

Practice In your groups, complete the assignment posted at mahoneyclasses. weebly. com Groups: Group

Practice In your groups, complete the assignment posted at mahoneyclasses. weebly. com Groups: Group 1: Mark, Jasmine, Max Group 2: Ryan, Jose, Andrea, Michael Group 3: Henry, Jake, Robert, Phil Make sure everyone turns in the assignment.