Kim Mahoney PRINT ADVERTISEMENTS: ELEMENTS AND COLOR
Review Ethos Pathos Logos
Parts of a Print Advertisement Headline Copy Picture/illustration Signature/logo slogan
Examples On the following slides, look for each element.
The Impact of Color Turn to your neighbor and talk about what you think each of the following colors symbolize: Red Orange Yellow White Black Purple Green Blue Brown Gray
Red Power, strength, passion, aggression Women are drawn to it Stimulates appetite
Orange Warmth and energy, joy and knowledge
Yellow Bright, sunshine, joy, cheer Caution and discontentment
White Light, purity, and truth
Purple Warm and cool Fantasy, mysticism, royalty Artificial, unnatural
Black Mystery, darkness, comfort Death, fear, unknown
Green Growth, renewal, rebirth, freshness, nature Jealousy, guilt
Blue Cool: peace, serenity, calmness, relaxation Appeals to men Appetite suppressant
Brown Earthy, comfortable, natural
Gray Lack of color: detachment
Practice In your groups, complete the assignment posted at mahoneyclasses. weebly. com Groups: Group 1: Mark, Jasmine, Max Group 2: Ryan, Jose, Andrea, Michael Group 3: Henry, Jake, Robert, Phil Make sure everyone turns in the assignment.