Khaled Aref Reza 201250296 TOURIS M Business in

Khaled Aref Reza - 201250296 TOURIS M Business in the UAE

Outline The emergence of tourism UAE’s dependence on tourists Tourism policies and rules Factors and contributors to popularity Impact of tourism on the UAE society

Present & Future CURRENT: US$90 BN IN TOURISM REVENUES VISION: TRIPLE TOURISM REVENUE BY 2020 Reuters, 2013

The emergence of tourism Dubai Department of Tourism and Commerce Marketing (DTCM) Established in the January of 1997 Objectives: - To increase the awareness of Dubai to global audiences - To attract tourists and inward investment to the Emirate - Take responsibility of organising the marketing of tourism and commerce for Dubai

DTCM continued DTCM is the principal authority for the planning, supervision and development of the tourism sector in Dubai It is charged with the responsibility of licensing and classifying hotels, hotel apartments, tour operators, travel agents

The dependence on tourism Oil reserves are on a downward spiral The best source of constant revenue is tourism Dubai in particular has prepared itself by: - New tourism attractions Massive airport infrastructures Big investments in education, healthcare and real estate

Question! Would Dubai have ever thought about tourism if its oil levels weren’t depleting? Would we have witnessed the birth of another Abu Dhabi or a Dubai that looked like Ajman?

Tourism policies and rules Drinking: Legal drinking age is 21 Public displays of affection: Holding hands, kissing or getting cosy with your other half could lead to arrest and imprisonment Sex outside marriage: Sex between those who are not married is illegal and can lead to severe criminal sanctions Homosexuality: Homosexual acts are illegal and subject to severe punishment Swearing: Swearing and making rude gestures such as the middle finger are criminal acts in the UAE Swimwear: Only acceptable by the pool/beach; nudity is illegal

Tourism policies and rules Smoking: Lighting up in a shopping mall, government building or shop can result in a fine Clothing: Woman's clothing may be considered indecent if it is tight, transparent, above the knee or shows her stomach, shoulders or back. Men should wear modestly at all times too Conversation: It is illegal to "harass" women - this includes unwanted conversation and prolonged stares or eye contact Photos: Taking photographs of people, particularly women, without permission is illegal and can lead to arrest or fines

Tourism policies and rules Ramadan: During Ramadan, it is illegal for non. Muslims to eat, drink or smoke in public in front of Muslims between sunrise and sunset Medicines: Many medications available over the counter or by prescription in the West are illegal in the UAE Drugs: The UAE laws on drugs are extremely strict, and include the death penalty or life in jail

Question! Many argue that the UAE is very selfcontradicting when it comes to certain rules. PDA isn’t something religiously taboo, but its banned. Alcohol is condemned in both Islam and Arab culture, but is available in abundance. Have your say.

Factors and Contributors Attractions Airlines Airports Hotels

Major Attractions – Abu Dhabi

Yas Viceroy

Fine dining restaurants

Ritz Carlton Hotel

Ferrari World

Yas Waterworld

du arena

Sheikh Zayed Mosque

Yas Marina Circuit

Shopping Malls

Major Attractions - Dubai

Burj Al Arab

Burj Khalifa

Atlantis, The Palm

JBR, The Walk

Meydan Racecourse

SKYDIVE

Jumeirah Beach Park

Jumeira Zabeel Saray Hotel

Raffles Hotel

Al Maha Resort

Shopping Malls

Dubai Hotel Facts Occupancy at Dubai's 599 hotels, which have 80, 500 rooms combined, was 78 percent in 2012 Hotel revenue was $5. 13 billion in 2012

Dubai International Airport

Dubai International Airport The airport serves more than 125 airlines flying to more than 260 destinations Aircraft Movement 2013: 369, 953 Passenger traffic in 2013: 66, 431, 533 Around 30 million are estimated transit passengers

Dubai World Central

Abu Dhabi Airport Passenger Movements 16. 7 Million in 2013

Sharjah Airport Aircraft Movement: 20, 852 Passenger Traffic: In: 1, 300, 000 Out 1, 244, 000 Transit: 462, 000

Airlines of the UAE Emirates Airlines Etihad Airways Fly Dubai Air Arabia RAK Airways (suspended) Rotana Jet (domestic & intl. )

Emirates Airlines

Emirates Airlines Established October 25, 1985 Currently owns 223 aircraft Currently flies to 134 destinations Largest operator of the Boeing 777 and the Airbus A 380 aircraft Passengers carried: 44 Million approx. March 2014

The Emirates A 380

The Emirates B 777

Emirates First Class

Emirates Business Class

Emirates Economy Class

Question! Which airline is the best airline to fly the skies of the UAE? Emirates Airlines, thank-you-very-much.

Other airlines in the UAE

Impact of Tourism on the UAE Bloom in the wealth and prosperity of the country More awareness of the culture of UAE to the world Transformation of UAE from tribe to cosmopolitanism Establishment of the mindset to progress on a constant basis Loss of culture? Your turn to speak.

Thank you for your attention!

References http: //gulfunit. wordpress. com/2012/10/05/strategies-for-a-post -oil-united-arab-emirates/ http: //en. wikipedia. org/wiki/Tourism_in_Dubai http: //www. reuters. com/article/2013/05/04/us-dubai-tourismid. USBRE 94306 P 20130504 www. google. com www. wikipedia. org www. theemiratesgroup. com http: //www. news. com. au/travel/what-tourists-need-to-knowbefore-going-to-dubai/story-e 6 frfq 7 r-1226683120406 http: //www. arabianbusiness. com/dubai-airport-overtakeshong-kong-for-passenger-traffic-487560. html