Keyword Outlines Keyword Outline Notes 1 Write out

Keyword Outline Notes 1. Write out the introduction and conclusion and include transitions between

Ad Speech I. Introduction (write a complete word for word introduction) A. Attention Getter

Sample Keyword Outline ADVERTISING SPEECH I. Introduction A. There are two types of motivation;

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Keyword Outlines

Keyword Outline Notes 1. Write out the introduction and conclusion and include transitions between main points. 2. This is a type of speaking outline will prompt your memory as you speak 3. You may include the sources you want to cite and complete quotations or facts, if you need to recite them word for word in the speech.

Ad Speech I. Introduction (write a complete word for word introduction) A. Attention Getter B. Link C. Purpose D. Preview II. Body A. Ad description (T. S. ) B. Advertising Methods (T. S. ) C. Persuasive Appeals III. Conclusion A. Review B. Final Appeal

Sample Keyword Outline ADVERTISING SPEECH I. Introduction A. There are two types of motivation; intrinsic which is personal motives that urge us to do something, extrinsic motivation are those outside forces that motivate us to do, say, or even buy certain things. An advertisers’ job is to strike your attention and rev your extrinsic motivation in hopes that you will buy a specific product. B. Experts conducting marketing research suggest that as teenagers you can be exposed up to 3000 ads and messages a day. Messages that are enticing you to look, act, and buy certain products. C. The purpose of my speech today is to discuss and help you understand a print advertisement. D. I will first talk discuss the ad, then I will explain the advertising strategies and finally I will explain to you how motivational appeals are used throughout the ad. II. Body A. Ad Description 1. 2013 Ford Taurus 2. Sleek, black, car 3. Says: squeeze gallon, screams 4. gas just got owned Transitional Sentence B. Advertising Methods 1. Target Audience: Males: 18 -24 Because 2. Motives: Economic awareness, Approval by others 3. Excitement, Cool Enough, Weasel Words Transitional Sentence C. Persuasive Appeals 1. Ethos=’s Ford 2. Pathos= Emotional Language 3. Logos = Hard facts about the car III. Conclusion A. Today I have described a print ad, discussed the advertising strategies and finally explained the persuasive appeals used throughout the ad. B. Remember to be motivated, even if you are motivated to buy a specific product, just remember you need be able to understand decipher the 3000 ads that you are bombarded by daily.