Keystone word Platform Word definition Synonyms Using the

Keystone word -Platform Word (definition) Synonyms . Using the sheet provided, what does the term data mean to you? Antonyms Similar words Platform How can be used in a sentence? The opposite word for… Success criteria ü List ü Explain ü Give examples

Platform Word An electronic system used to launch or play an interactive game. Synonyms stage Stand Podium soapbox (Computer Science) a type of computer game that is played by moving a figure on the screen through a series of obstacles and problems Antonyms How can be used in a sentence? 1. The platform I am currently playing on is a subscription based system. This is the Play. Station Network. My console is a PS 5.

Data and gaming

Aim To understand how data is used by organisations to develop and create computer games

Objectives ● If you can give examples of data about gaming behaviour and preferences ● If you can explain the value to games developers of player behaviour data ● If you can draw insights from visualisations of gaming behaviour and make data-driven decisions based on these

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Starter What video games do you play (if any)? Make a list or mind map. Think about all of the different platforms you might play on: ● ● Console PC Web Mobile…

Starter: discussion ● What games did you write down? ● What do you like about those games? ● What keeps you coming back to them?

Data and gaming Data is really important in the video game industry. Game designers gather and analyse data about playing habits to help them tweak their products and encourage people to spend more time playing.

Data and gaming Why do you think it’s important to video game companies that people enjoy their games and want to spend more time playing ? Think. . . Pair. . . Share!

Why do games developers want players to enjoy their games? Put simply: money! ● Players who enjoy a game are more likely to buy/engage with future products ● More time spent playing means more time engaging with advertising , which generates revenue for the developer ● Players are encouraged to buy “freemium” add-ons: paid products which enhance the gaming experience

Case study In a typical month, the American video game company Electronic Arts (EA) hosts around 2. 5 billion game sessions , representing about 50 billion minutes of gameplay.

Case study All of this gaming allows the company to gather 50 terabytes of data a day about player behaviour. That’s the equivalent of 65, 000 physical filing cabinets of paper!

A day in the life of a data analyst in the gaming industry

Player behaviour: the data What kind of things do you think game developers are looking for when gathering data about how people interact with their games? Think about what you’ve just seen in the video, as well as your own experience of playing games.

Player behaviour: the data tform Which pla choose players n to play o How long players play for long w Ho ake t s er play hieve a c to a in goal a cert Wha t pur in-gam cha ses e add or o n play s ers buy y man ed w o h H eac / r s er vel play tain le t r a ce evemen i ach Where players get stuck and/or quit ch Whi s ert adv click ers y a l p on

Gaming data: visualised (1) This visualisation shows data about customers’ preferred gaming platform(s). ● Which platform is the most popular? ● If you were a games developer, how might this data influence your decisions?

Gaming data: visualised (2) This visualisation shows the average monthly spend on in-app purchases, by platform. ● Users of which platform spend more on in-app purchases? ● If you were a games developer, how might this data influence your decisions?

Gaming data: visualised (2) This visualisation shows the average monthly spend on in-app purchases, by platform. ● Users of which platform spend more on in-app purchases? ● If you were a games developer, how might this data influence your decisions?

Gaming data: visualised

Gaming data: visualised

Electronic Arts Imagine you are working for a games developer. You are going to create a mind map showing your ideas for a new videogame. Use the data viusatlion data we have just looked at to make data-driven decisions about your game design. Instructions You can include as much detail in your mind map as you like, but you should make sure that you include at least the following information: 1. The main theme and aim of your game, and why you have chosen these 2. Which platform your game will be on, and why 3. Who your target audience will be, and why

Exit slip 1. What did you learn during today’s lesson? 2. What skills did you learn last lesson that you used today?