Keynote YOUth can make a difference in the
- Slides: 64
Keynote: “YOU(th) can make a difference in the digital society” Roberto Viola, Deputy Director-General, DG CONNECT
Digital literacy and digital education Maximising opportunities and minimising risks Creativity Active Youth Engagement
A video by the Youth of SIF 2014
“Generation M” (mobile): what does it mean growing-up digitally? Speakers: Youth ambassadors from the youth manifesto initiative Industry: Jacqueline Beauchere, Microsoft Academia: Lelia Green, Edith Cowan University, (Australia) Chair: Patricia Manson, Head of Unit, DG CONNECT
Jacqueline Beauchere, Chief Online Safety Officer, Microsoft
Lelia Green, Professor of Communications, Edith Cowan University
Patricia Manson, Head of Unit, DG CONNECT
Keynote: Baroness Beeban Kidron, Youth Advocate and Film Director, i. Rights
Advertising – what’s too much? Speakers: Ben Williams, Eyeo / Adblock Plus, (Germany) Jiami Xili Jongejan, Life Splash, (Netherlands) Rocco Renaldi, EU-Pledge Initiative, (Belgium) Martin Schmalzried, COFACE, (Europe) Guy Parker, Advertising Standards Authority, (UK) and European Advertising Standards Alliance, (Europe) Chair: Prof. Sonia Livingstone, London School of Economics, (UK)
Ben Williams, Director of Operations, Eyeo / Adblock Plus
Jiami Xili Jongejan, Youth Entrepreneur, Life Splash
Rocco Renaldi Managing Director, EU-Pledge Initiative
Children <12 exposure to TV ads (2005 baseline) Company websites monitoring results (2013) Number of websites compliant with the EU Pledge 2013 5 -year average Programmes >35% <12 audiences (restricted products) - 81 % - 82% All programmes (restricted products) - 43 % - 47% All programmes (all products) - 37% - 31% Main indicators of website’s appeal to under-12 s (n=22)
Martin Schmalzried, Policy Officer, COFACE
Guy Parker, Chief Executive Officer, Advertising Standards Authority, (UK)
Sonia Livingstone, Professor of Media and Communications, London School of Economics
Industry best practice: Positive tools and initiatives for an empowered generation? Speakers: Maria Jose Cantarino, Telefonica Paul Cording, Vodafone Melina Violari, Facebook Julian Coles, BBC Chair: Dave Miles, FOSI
Maria Jose Cantarino, Corporate Social Responsibility Manager, Telefonica
Talentum Schools: Learning by doing for Kids & Teens (coding, apps, robotics, augmented reality, etc. )… 6 -8 people workshops, segmented by age and technical knowledge Using games the kid learns basic coding concepts without realising it. The kid is able to create and modify programmes with which to create comics, animations, interactive games… 20 The kid is able to create small apps that can be loaded into tablets or smartphones
Telefonica
Paul Cording, Consumer Policy & Content Standards Group Public Policy, Vodafone
Melina Violari, Public Policy Outreach Manager, Facebook
Julian Coles, Senior Advisor, Editorial Policy, BBC
Dave Miles, Director – EMEA, FOSI
Using technology to resolve conflict on- and off line. Speakers: Eleanor Cooper, Diana Award, (UK) Lewis Hickmott, Anti-bullying Youth Ambassador, (UK) Alla Kulikova, e-Enfance, (France) John Buckley, Spunout. ie, (IE) Rosa Birch, Facebook Chair: Giovanna Mascheroni, Net Children Go Mobile, (Italy)
Eleanor Cooper, Information and Support Officer, Diana Award
Lewis Hickmott, Anti-bullying Youth Ambassador
Alla Kulikova e. Safety Project Manager, e-Enfance
John Buckley, Youth Engagement Officer, Spunout. ie
Rosa Birch, Head of Policy Programmes, EMEA, Facebook
Giovanna Mascheroni, Director, Net Children Go Mobile
How to find the right apps for your kids: labelling and trusted review Speakers: Sabine Frank, Google Bruno Jakic, Ai Applied, (Netherlands) Simon Little, PEGI, (Europe) Sonja Emmert, i. Phone. Kinder. Apps, (Germany) Chair: Agnes Uhereczky, COFACE, (Europe)
Sabine Frank, Policy Counsel: Media Literacy, Google
Stay safe on the go - mobile apps & safety with Google Find Appropriate Apps Set Up Restricted Profiles Set Content Rating Filter Password Protect Purchases Safer Internet Forum | November 6, 2014 – Brussels | Sabine Frank | Google Policy Counsel
Bruno Jakic, Artificial Intelligence Engineer and Entrepreneur, Ai Applied
Networks of Trust 0 4 3 1 6 7 0 7
Simon Little, Managing Director, PEGI
Sonja Emmert, Media Literacy Entrepreneur and Blogger, i. Phone. Kinder. Apps
Agnes Uhereczky, Director, COFACE
You decide: apps, advertising and positive content Speaker: Elyna Nevski, Tallin University, (Estonia) Chair: Marjolijn Durinck, Safer Internet Centre, (Netherlands)
Elyna Nevski, Lecturer, Tallin University
Video
Marjolijn Durinck, Project Coordinator, Safer Internet Centre
Youth guidelines: apps • Collaboration among industry to create a uniform system such as Google Docs and Microsoft Office. • Video tutorials for apps so that they will be accessible to all, and audio tutorials for the blind. • A timer for apps in order to avoid addiction – for example, a time allowance per day. • Limitation on games to promote responsibility - use it to help parents to use positive restrictions. • Integrating social skills in apps. • Using functions such as Siri in apps, for example for the blind. • Educational apps should be used in schools.
Youth guidelines: advertising • Responsibility of parents to supervise children, and enable built in functions to avoid pop-ups. • People should be made aware on how to block ads – however sites are free because of targeted advertising. • Clear terms and conditions so people will know what data is being used. • Ads should not be annoying. • Ads should be filtered for younger children. • Only trusted sites should be allowed to advertise. • The website the ad is on should be able to control what ads they show. • Ads should be controlled and checked so that they don’t lead to viruses. • There should be a review button for websites.
Youth guidelines: positive content • Not enough positive content! • ‘Free’ equipment to make content, rent schemes, and fair business sponsoring such as reducing ads on content created. • Teachers should encourage and teach children how to create content, and how to use materials available. • Positive content should be straightforward, quirky, user friendly, colourful, videos and high quality. • Make it easier to recieve feedback, encourage constructive criticism. • Content should be easily acessible not just worldwide: it should be available in different languages, for disabilities (blind, deaf etc. ) and cultures.
Young creators – good practices across Europe Speakers: Jonas Carlsson, TOCA BOCA, (Sweden) Namik Delilovic, Catrobat, (Austria) Koen Pellegrims, Coderdojo, (Belgium) Doug Belshaw, Mozilla Foundation, (UK) Nina Devani, Young Entrepreneur, (UK) Chair: Grace Kelly, Youth Ambassador, (Ireland)
Jonas Carlsson, VP Brand & Marketing, TOCA BOCA
Namik Delilovic, Marketing Director, Catrobat
Pocket Code on Google Play
Koen Pellegrims, Entrepreneur and Teacher, Coder. Dojo
Doug Belshaw, Web Literacy Lead, Mozilla Foundation
Nina Devani, Young Entrepreneur, Devani. Soft
Grace Kelly, Young Ambassador
Closing remarks: What youth, parents and policy makers will take from the SIF by Patricia Manson, Head of Unit, DG CONNECT Janice Richardson, Network Coordinator, Insafe Anna Lena Schiller, Graphic Recorder
Janice Richardson, Network Coordinator, Insafe
Patricia Manson, Head of Unit, DG CONNECT
The last word is with you. . . Go online, fill out the survey and tell us. . . one thing you will do to continue the cooperation www. surveymonkey. com/s/SIF_2014 Thank you!
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