Key Things to Remember When Using This Template

Key Things to Remember When Using This Template • Titles of slides are title case (using AP style). • Subtitles are sentence case. • Primary colors are Laird Blue, Laird Dark Gray and Laird Light Gray. • Colors should follow principles on slide 36. • “Brand correct” presentation templates offer Blue, Gray, and White (and in some cases accent color) options. The clean and simple look should work with nearly any presentation. • Arial font. This template uses Arial font exclusively for editable text – this ubiquitous font should ensure this deck looks the same on every computer. • More flexibility: Different people have different needs, but almost everyone can appreciate flexibility. These slides allow for flexibility according to each employee’s needs. • “Brand correct” icons – check out the last few pages for a library of presentation building resources. Laird Confidential

What are Other Best Practices? • Make sure you choose colors that align with and match the overall theme. Use the Laird Blue as the primary color, then the Laird Dark and Light Gray as secondary colors. Use green or orange as accents, and then yellow. See slide 36. • Keep your slide content simple and easy to read/understand. Do not overcrowd with copy/text or excessive imagery. • When using brackets or frames only use as provided in the template. Do not move, crop or resize brackets or frames. • Use approved icons and photography. • If you source images/photos from Google or other public sites, make sure you have secured legal rights to use. Most images require a license or fee for usage. • Do not include other company logos without proper permission. 1 Laird Confidential

Rules for the Refreshed Brand Template Subtitle: These should use sentence case. • Title copy should be title case, Arial Bold, 28 pt. • Should not use more than two lines for title copy, keep it to one whenever possible • Subtitles, Chart Titles, Column Headings and Call Outs use Arial Bold, sentence case. • If a box is not resizing correctly, reapply master and start fresh by inserting copy. • Body copy for text slides should be Arial regular, dark gray (85, 86, 90) and not go smaller than 16 pt at the top level. 2 Laird Confidential

Presenter’s name Session Title Subtitle 3 Laird Confidential

Session Breaker Subtitle 4 Laird Confidential

Presenter’s name Presentation Title Option Subtitle 5 Laird Confidential

Breaker Option Dark gray 6 Laird Confidential

Agenda Title | Presenter Title | Presenter 7 Laird Confidential

First Last Placeholder for title Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Laird Confidential

Title and Body Copy • Level under the headline, 18 pt. • Try to limit copy to no more than 3 lines of text. 9 Laird Confidential

Title With Subhead • Level under the headline, 18 pt. • Try to limit copy to no more than 3 lines of text. 10 Laird Confidential

Content Two Column • Level under the headline, 18 pt. • Try to limit copy to no more than 3 lines of text. 11 • Level under the headline, 18 pt. • Try to limit copy to no more than 3 lines of text. Laird Confidential

Content Two Column 12 Column subhead • Level under the headline, 18 pt. • Try to limit copy to no more than 3 lines of text. Laird Confidential

Sample Table Slide Subtitle 13 Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Text Text Text Text Text Text Text Text Laird Confidential

Content and Chart Slide Headline for text about chart Sample horizontal bar chart • Level under the headline • Try to limit copy to no more than 3 lines of text. Category 4 Category 3 Category 2 Category 1 Series A 14 Laird Confidential Series B Series C

Two Column Chart Slide Sample vertical bar chart Sample donut chart 1, 2 1, 4 8, 2 3, 2 Category 1 Category 2 Series 1 15 Category 3 Series 2 Category 4 Series 3 1 st Qtr Laird Confidential 2 nd Qtr 3 rd Qtr 4 th Qtr

Two Column Chart Slide: Alternate Options Sample line chart Sample area chart 9 8 8, 2 7 6 5 4 3, 2 3 1, 4 2 1, 2 1 Category 2 Series 1 16 Category 3 Series 2 Category 4 0 1 st Qtr Series 3 2 nd Qtr 3 rd Qtr Sales Laird Confidential 4 th Qtr

Product Name Product highlight – include description 17 Laird Confidential

Product Name Product description. 14 pt. Product highlight – include description Product description. 14 pt. 18 Laird Confidential

Product Slide 3 samples 19 Product description • Level under the headline. 14 pt. Laird Confidential

Product Slide 4 samples 20 Product description • Level under the headline, 14 pt. Laird Confidential

Product Slide 5 samples 21 Product description Product description • Level under the headline, 14 pt. Laird Confidential

Half Image, Half Text • Image for Placeholder Only. • Insert photo and crop to size. Then send photo to back and behind white border. 22 FPO Laird Confidential

FPO Full Image Slide 23 23 Laird Confidential

Call-out Option Blue 24 Laird Confidential

Call-out Option Dark gray 25 Laird Confidential

Call-out Option White 26 26 Laird Confidential

Call-out Option Green 27 Laird Confidential

Call-out Option Orange 28 Laird Confidential

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. ” Quote Accreditation 29

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. ” Quote Accreditation 30

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. ” Quote Accreditation 31

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. ” Quote Accreditation 32

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. ” Quote Accreditation 33

“ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras at nisl ipsum. ” Quote Accreditation 34

Style Guidelines The following brand rules apply to all design applications 38 Laird Confidential

Colors Brand palette Color wheel Primary Color Palette LAIRD BLUE Pantone 299 C CMYK 75 / 23 / 0 RGB 19 / 156 / 216 HEX 00 a 0 df LAIRD DARK GRAY Pantone Cool Gray 11 C CMYK 0 / 0 / 85 RGB 85 / 86 / 90 HEX 54565 a Percentage of color usage LAIRD LIGHT GRAY Pantone Cool Gray 6 C CMYK 0 / 0 / 40 RGB 168 / 170 HEX a 7 a 8 a 9 Secondary Color Palette GREEN Pantone 369 C CMYK 68 / 12 / 100 / 0 RGB 97 / 167 / 68 HEX 61 a 60 e 39 ORANGE Pantone 1595 C CMYK 10 / 70 / 100 / 0 RGB 223 / 109 / 39 HEX db 6015 YELLOW Pantone 7548 C CMYK 0 / 23 / 100 / 0 RGB 255 / 198 / 0 HEX ffc 600 SILVER CMYK 0 / 0 / 5 RGB 242 / 242 HEX f 1 f 2 f 2 Laird Confidential Lead with white space. Always consider white space and negative space when creating any visual materials. Compositions should feed open and approachable.

Icon Usage Icons should be duotone; line style with an accent of color Primary Icon Duotone 40 Secondary Icon Duotone Icon Monotone Laird Confidential Icon Reversed

Image Style Imagery should be authentic, meaningful and communicate our passion, our expertise • Focus on our people • Well lit environment • Pop of strong color 41 Laird Confidential

Stock Photography Usage Whenever possible, using original Laird imagery will add to the authenticity of our story and develop the visual strength of our brand. In the event that original photography does not exist or cannot be used or created to help tell a specific story, stock photography can be used. Always abide by usage rights from the stock photography provider. • Always secure appropriate usage rights for photography before using it. • Obtaining high quality photos are critical to creating genuine and authentic visuals. 42 Laird Confidential

Bracket Guidelines When to use: Correct application Brackets are intended to call out important information and to draw “focus” 1 2 Recommendations: 1. There should be ample space between the message and the brackets to keep the layout airy and light. Generous white space is important for all layouts. 2. Brackets can be used for titles and top-hierarchical copy or graphics. Don’t overuse – only one per spread or layout. 3. 43 3 Frames should have a 5. 5 pt stroke A blue underline can be used to ground product images. Multiple lines can be used more on a page. Laird Confidential

Frame Guidelines When to use: Correct application Frames are intended to create connection between multiple objects. 1 2 Recommendations: 44 1. Product shots and text can break the frame. Generous white space is important for all breaks. This rule does not apply to images. 2. Frames can be used as graphic elements – i. e. , quote boxes. Don’t overuse – 1 or 2 a layout in most instances. 3. Do not have to show the whole frame – it can bleed to the edge. This treatment shows connection throughout the narrative – i. e. the slide before. Limit one per page – using this application means the frame should be the focus element. 3 Frames should have a 10 pt stroke Laird Confidential

Typography Microsoft programs / web (Power point/ Word) 45 Laird Confidential

Sample Presentation Layouts The following slides are for styling reference only 46 Laird Confidential

Our Core Capabilities 1 2 3 Simulation Testing Facilities Manufacturing Tie all three together to describe how this differentiates us – quality, performance, cost 47 Laird Confidential

Unique Production & Testing Capabilities 27 Total assembly lines 900 pieces per month capacity 48 39 Total molding machines 1 M pieces per month capacity Laird Confidential 9 Total fip machines 250 pieces per month capacity

RFID Product innovations PAL Series Circular Polarity RFID Panel S 8658 W Series Circular Polarity RFID Panel • Operates in either 863 -876 • Broadband 865 - 960 MHz or 902 -928 MHz bands • High gain 9. 0 d. Bic performance • Available in both Left Hand Right Hand Circular Polarizations • Heavy duty articulating mount for maximum installation flexibility 49 operation for EMEA and US applications in a single solution • High gain 8. 0 d. Bic performance • Available in both Left Hand Right Hand Circular Polarization • Flush mount S 9025 P Series Circular Polarity RFID Panel S 8656 XR Circular Polarity RFID Panel • Operates in the • High gain 5. 5 d. Bic • Meets all criteria for Forklift • Available in both Left Hand • The antenna material 902 -928 MHz band performance (S 9025 PL) and Right Hand (S 9025 PR) Circular Polarizations • Heavy duty articulating mount for maximum installation flexibility Laird Confidential 865 -870 MHz band applications construction is unique in that it is an all metal antenna. No exterior radome enclosure is required to protect critical components • High gain 6. 0 d. Bic performance • Flush Mount

SUCCESS STORY Compliance. Mate – Cold Chain Monitoring Compliance. Mate partnered with Laird to supply and support Sentrius. TM RS 1 xx sensors and RG 1 xx Gateways for their newest product range. This Lo. Ra. WAN based sensor ecosystem enables automated temperature monitoring and reporting with digitized capture and reporting of operational activity within the food service industry. This innovative wireless solution provided Compliance. Mate with a cost effective solution for the harsh RF operating world of sealed refrigeration units in any building’s kitchens. 50 Laird Confidential

Connectivity Overview As a leader in developing the broadest range of wireless modules and antennas, Laird Connectivity enables customers to securely connect devices without compromising reliability or performance. In addition to our breadth of product offerings, we provide comprehensive product development, EMC testing and full certification services that improve speed to market and reduce risk for our customers. Specializing in end-to-end capabilities, we help you innovate groundbreaking solutions that are shaping the future of connected technology. 51 Laird Confidential

Support solutions Laird can assist customers with: • The investigation of appropriate test standards • Test plan development • Troubleshooting and failure analysis • Documentation review 52 Laird Confidential

Revenue £ 936. 6 m +17% Key Points Strengthened Balance Sheet Net Debt: EBITDA ratio 1. 4 x Continued investment in future growth opportunities End markets remain positive across divisions (+10% in organic constant currency) Focus on operational excellence has delivered results 53 Underlying PBT £ 67. 3 m +32% Laird Confidential

Quote Slide Two colors for conversation Sample quote in blue Sample quote in orange 54 Laird Confidential