Key Psychologists Ivan Pavlov Russian physiologist known primarily

Key Psychologists • Ivan Pavlov Russian physiologist known primarily for his work in classical conditioning.

Key Psychologists • John B. Watson

Unconditioned Stimulus (UCS) • A stimulus that invariably causes an organism to responds in a specific way

Unconditioned response (UCR) • A response that takes place in an organisms whenever an unconditioned stimulus occurs

Pairing • Presenting the organism with the NS and then the UCS multiple times. NS then becomes CS

Stimulus Generalization • the transfer of a learned response to different but similar stimulus.

Stimulus Discrimination • learning to respond to only one stimulus and to inhibit the response to all other stimuli.

• “Give me a dozen healthy infants and allow me to control the environment, and I’ll make them into anything I want. ” –John Watson

Spray Bottle Experiment • Identify the UCS, UCR, NS, CR • Explain how each of these were present in the experiment (if at all): – Acquisition – Extinction – Spontaneous Recovery – Generalization – Discrimination

How does C. C. affect our lives? • Flooding/Systematic Desensitization – http: //www. youtube. com/watch? v=l. MZ 5 o 2 uru. XY • Drug/Alcohol addictions • Coyotes/Sheep • Bed Wetting – Bell & Pad: A child with a bed-wetting tendency sleeps on a special pad. When the child starts to urinate, the water content of the urine triggers a bell in the pad that wakes the child up. • US-bell • CS-pee UR-Wake up CR-wake up

Learned Taste Aversions • When it comes to food being paired with sickness, the conditioning is incredibly strong. • Even when food and sickness are hours apart. • Food must be salient (noticeable. )

Advertising/Songs Using Sex to Sell Advertisers pair their product with sexual imagery hoping that the product will become a ‘promising stimulus’ for sexual arousal. Hopefully this connection makes you grab their product off the self.

Examples of Classical Conditioning https: //www. youtube. com/watc h? v=GJu. Dd. C 8 S_TI https: //www. youtube. com/watch? v=1 kr. Jqn 3 s mb. I

Cancer patients and chemotherapy. • Cancer patients tend to associate the nausea produced by chemotherapy with the hospital setting. – – UCS – chemotherapy UCR – nausea CS – hospital CR – nausea

• “Between stimulus and response is a space. In this space lies our freedom to choose our response. In these choices lie our growth and our happiness. ” -- Steven Covey in The 7 Habits of Highly Effective People

Final Review: • Fred has a fluffy down pillow with some of the down sticking out of the fabric. When he first tries out the pillow, a piece of down tickles his nose and he sneezes. This happens every time he goes to bed. Soon he sneezes every time he lays down on any kind of pillow. – Identify the UCS, UCR, NS, CR – What CC principle does this example illustrate? Explain.