Key Partners Advertiser pay to promote their products

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Key Partners • Advertiser pay to promote their products on the site. In turn

Key Partners • Advertiser pay to promote their products on the site. In turn potential customers on the site are connected with the advertisers. Key Activities The key activities are platform/network based. The website must be maintained. Key Resources • Physical-website • Human-knowledgeable employees to write articles and maintain the website. Value Propositions A website like this would appeal to the targeted customer segment because it is new and innovative. Other than buying books or asking others, I do not believe there is one website fully dedicated to this topic. A website is more convenient and accessible than experts in the field. The website would also be easy to use and understand for even a beginning “do-ityourselfer. ” Cost Structure Most of the costs for this website would be fixed costs. Employee salaries and website maintenance fees would be the main expenses. Customer Relationships • Automated Services-Most Customer Segments of the articles can be accessed through the Internet. • Co-creation-Customers can provide reviews and comments on articles as well as products and tools that they have used. A website like this would appeal to niche market. The niche market of people who enjoy building and fixing things on their own is potentially a very large market. Home Channels • Awareness- links from search improvement and tool engines, advertising on tv, radio, companies would pay for advertising. at home improvement stores. • Evaluation- View the website to see what tutorials are offered. • Purchase- No purchase is made on the website. Customers simply read what they want to read. • Delivery- Provided on the website. • After sales- There will be a comments section for each article. Revenue Streams The revenue stream for this business would come strictly from advertising to home improvement stores such as Home Depot and Lowes, as well as tool companies such as De. Walt and Black and Decker. Pricing for advertising would be fixed and product feature dependent.