KEY FINDINGS Mayodan in the Marketplace Key Findings

KEY FINDINGS Mayodan in the Marketplace

Key Findings Mayodan in the Marketplace Information that sets the stage for what is possible

Key Findings By the numbers – statistics, trends The situation – assets and support programs The issues – that impact project success

BY THE NUMBERS statistics, trends from the STEP Economic and Demographic Scan

The population is growing § Mayodan is growing faster than Rockingham County, but slower than the other towns § Mayodan and Madison are the same size 2000 Population 2010 Population % Growth Rockingham County 91, 928 93, 322 1. 5% Mayodan 2, 417 2, 506 3. 7% Madison 2, 262 2, 506 10. 8% Eden 14, 511 15, 602 7. 5% Reidsville 14, 485 15, 900 9. 8%

Mayodan is older § Than Rockingham County, NC and the US § US median age 37. 3 2010 % of population Mayodan Rockingham County NC Under 18 19. 8 22. 6 24. 1 19 - 34 20. 7 18. 1 23. 0 35 - 44 17. 0 14. 4 45 - 64 22. 5 29. 1 25. 9 65 + 20. 0 15. 8 12. 6 Median age 43. 8 43. 4 37. 7

Income levels impact retail options § Mayodan ranks lower than the County, State or US § Tourists can bring in additional spending power Mayodan Rockingham County NC US Per capita $18, 711 $20, 801 $24, 745 $27, 334 Median Household $28, 442 $39, 231 $45, 570 $51, 914

Retail sales have room to grow § The lower the income, the lower the percent of retail sales Retails sales per Retails sales as capita a % of income Rockingham Co NC $6, 204 20. 8% $10, 727 30. 7%

Manufacturing employment is still the most significant sector Rockingham Agric Mining Utilities Construction Manufacturing is Wholesale double NC’s % Trans/Whse Retail Information Finance, Insur Real Estate Healthcare and retail are also significant Prof, Tech Mgt of Co Adm, Waste Serv Educ Serv Health, Soc Assist Arts, Ent, Rec Accom, Food Serv Other Services Public Admin NC 0% 0% 0. 54% 4. 19% 22. 32% 3. 70% 13. 26% 2. 49% 0. 57% 1. 66% 0. 62% 4. 89% 0. 94% 0. 74% 0. 08% 0. 35% 4. 53% 11. 33% 4. 38% 11. 66% 3. 27% 1. 82% 3. 88% 1. 23% 4. 96% 2. 01% 6. 2% 7. 9% 6. 53% 9. 58% 13. 0% 0. 57% 14. 45% 1. 58% 8. 21% 2. 38% 6. 49% 8. 95% 2. 49% 6. 18%

Legacy textiles and other manufacturers still strong q Some expansions in 2012 q Some startups doing well Companies with over 100 employees in Mayodan and Madison (2010) § Pine Hall Brick - 450 § Unifi – 670 § Bridgestone – 103 § Frontier Spinning – 589 § Mc. Michael – 192 Remington headquarters - 170

Significant population within 50 mile radius - 949, 391 Opportunity for day trips Includes Winston-Salem, Greensboro, Martinsville, Danville § Greensboro- 30 m § Martinsville – 23 m § Charlotte - 112 m § Raleigh - 110 m § Roanoke – 75 m

2011 NC Visitor Profile § 80% pleasure purposes § 82% drove § 42% stayed in a hotel/motel §Summer 35% (Aug 12%), Fall 25%, Spring 23%, Winter 18% §Average trip expenditure $454 or $576 if overnight, daytrip parties $155 §State of origin- NC 45. 9%, VA 7. 5%, SC 7. 2%, GA 5. 6%, FL 5. 0%, TN 3. 6% §Advertising market of origin- Raleigh/Durham/Fayetteville 14. 1%, Charlotte 12. 0%, Greensboro/High Point/Winston-Salem 7. 8% § 60% of travelers had household incomes over $50, 000

THE SITUATION assets and programs

STEP Community Profile assets §Strengths §Community spirit §Water/ sewer capability §Good streets §Recreational opportunities §Proximity to Mayo River

Community spirit – Tenacity of Purpose “The salient feature, above all, is Mayodan’s TENACITY OF PURPOSE, its recognition of short-comings and its pride in things accomplished” 1949 newspaper reporter

Water/sewer capability Prepared for growth without further financial investment

Recreational opportunities § Existing tourism assets to attract the younger generation § Mayo River § Mayo Beach to 220 bridge Class I, III, 9. 5 mile trip § Mayo River State Park – 1967 acres § Farris Memorial Park – 250 acres § Elliott Duncan Park § Jane Atkinson Memorial Park § Madison-Mayodan Recreation Center § Senior Center § Western Rockingham YMCA § Riverside Raceway Park § Forest Grove Swim Club § Carlyle Lewis Tennis Courts § County Route 1 bicycle trail – 67 miles § Includes Ayersville Rd, W. Main St and S. 2 nd Ave through Mayodan

The Mayo River provides opportunities §The cleared Washington Mills site provides frontage on and access to the river §Mill site is between the river and the railroad §Better portage around the dams can open up longer river trips

The future I-73 (US 220) increases access to more visitors and industrial activity § North to Martinsville, Roanoke § Connections to I-81 § South to Greensboro § Connections to I-40, I-85, I-74 § Comprehensive transportation plan in process for Mayodan/Madison

Shiloh airport makes the area very accessible for general aviation §Long (5100’) runway provides access for larger corporate aircraft §Only 8 miles from Mayodan

THE ISSUES that impact project success

STEP Community Profile Issues §Aging population §Lack of modern housing §Vacant industrial buildings §Increasing % housing rental units §Balance downtown vs. satellite business growth

Missing pieces in Mayodan §Access to the river §Adequate portage around dams §Lodging §Recruitment underway §Event spaces §Connecting trails §master plan underway §Unique draw §Wifi

Business opportunities for populations under 5000 § Income levels suggest more convenience, less trendy Restaurant Building supply Clothing Insurance agency Residential remodeler Department store Gas convenience store Child day care Variety store Grocery store Hardware Accounting Bar/tavern Liquor store Mortuary Hotel/motel/B&B Auto body repair Nursing home Fast food Pharmacy Electrical contractor Attorney Newspaper Plumbing/HVAC contractor Dentist Beauty salon Home furnishings Real estate office New car dealer Consumer electronics Bank Auto parts Sporting goods Auto repair Florist Garden supply

Need to bring people downtown §Specific draw/traffic generator/unique asset §Mixed use housing §Major employer §Retail/office space available

The 6 pathways to growing the economy 1. 2. 3. 4. 5. 6. Retain and grow existing business Improve local linkages Encourage creation of new businesses Increase commuting Capture more unearned dollars Attract outside investment

Key Findings Now that you have the information…. What are some great ideas for projects?

Key Findings Questions? ?

Mayodan Design & Development Workshop Design, Planning, and Engineering Shermin Ata Architect, PLLC Kris Krider Benchmark CMR, Inc. Kevin Marion The Art of Kevin S. Marion Marcelo Menza CJMW Architecture Market Analysis Robin Spinks Greenfield Project Management Margaret Collins Center for Creative Economy www. centerforcreativeeconomy. com This project made possible by funding from HUD and Piedmont Together Mark Kirstner Paul Kron Kyle Laird Piedmont Together http: //triadsustainability. org www. piedmontvoice. org