Key Elements of a Rights Management System MODELS

Key Elements of a Rights Management System MODELS 10 1 st-2 nd November, 1999

Intellectual Multimedia Property Rights Model And Terminology for Universal Reference

Background • European Commission funded research project • Part of the DGIII ESPRIT 1 programme 1 European Strategic Programme in Information Technologies • 3 years’ duration, starting December 1995 • Follows CITED project (Copyright in Transmitted Electronic Documents)

Background • Widely regarded as the pioneer for strategic thinking on IPR-related issues • Conducted high-profile consensus building and information gathering exercises • Stimulated considerable interest in its business modelling and prototype development

Project Contributors PARTNERS ASSOC. PARTNERS ALCS (project leaders) CISAC IFPI EUSIDIC (Assoc. of European Bertelsmann British Library Tagish Digi. Cash University of Florence (Dept. of Information Users & Providers) IMA (Interactive Multimedia Association) TELES Gmb. H (ISDN solutions) Telia AB, Multimedia Division (Sweden) Electrical Engineering) Imperial College, London University of Amsterdam (Institute for Information Law) MCPS-PRS Alliance

Objectives To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected while the needs of individual users are met.

• • Processes Creation identification Content Protection Digital payment systems Monitoring & tracking of usage Licensing transactions Legal acquisition and privacy Integrated ECMS (Electronic Copyright Management Systems)

Methodology Gather information on the impact of multimedia IPRs in four core sectors: Business, Technology, Standards and Legal by: • Consensus building from SIGs • IMPRIMATUR-staged Fora & Workshops • Integration with other projects (CIS, MPEG-4, and other EC Projects)

Consensus Fora • Nov 96, London Forum on Privacy, Liability and Consumer Rights • May 97, Stockholm Forum on IPR business models and recommendations for ECMS functionality • Oct 97, Amsterdam Forum on Rights and Exceptions • July 98, London Contracts, Copyright and the Internet • Nov 98, Munich Forum on Standardisation Processes

Intellectual Multimedia Property Rights Model And Terminology for Universal Reference

Why A Business Model? • • Present complex business scenarios Represent multi-dimensional layers Separates ‘Actors’ and their ‘Roles’ A tool to map ‘physical’ and ‘virtual’ environments

Constructing The Business Model • • Define the different roles (or entities) Attributes Relationships Transactions

Business Model Roles à Creator à Creation Provider à Unique Number Issuer à Rights Holder à IPR Database à Media Distributor à Purchaser à Bank à Certification Authority à Monitoring Service Provider

Business Model Attributes • The Bank must support electronic payment transactions • International standard numbering conventions can be embedded into digital creations to manage identification • One ‘actor’ can play one or more roles • The model provides the flexibility to manage licensing transactions between different roles

Business Model Transactions • • Distribution of Digital Creations Allocation of unique numbers to Creations Electronic payments Licensing transactions Reporting IPR information Certification keys Monitoring usage

Presenting the Business Model A short animated presentation on CD-ROM to illustrate the concept of the business model…. . .

The Demonstrator Trials • Designed to demonstrate the trading of multimedia creations • Supported by an ECMS architecture • Secure environment for e-commerce • Opportunity to ‘prototype’ online licensing transactions • Current Trials examine literary works, photographic images and music

Rights Society Structure Unique Number Issuer Usage Data Licensee Licensing Processing Works Database Copyright Enforcement Usage Processing Financial Processing Society Core Business Rights Owner

Alternative Rights Society Structure TTP Foundation Usage Data Work by Work Interface Licensee Subcontract or Venture Capital Licensing Processing Nat West, Wave Systems, Vodafone Unique Number Issuer Works Database Copyright Enforcement Usage Processing Financial Processing Society Core Business Rightswatch ? Rights Owner

Key Elements of a Rights Management System MODELS 10 1 st-2 nd November, 1999