Key Concepts in Media Literacy Term 2 inquiry

Media Example https: //www. youtube. com/watch? v=j. R 1 XQs. Ci. AKE �What do

Purpose �We are going to make a class wall using “padlet” �The link is

All Media are Constructions �Show me your Ad- 1 volunteer �Read the section: “All

The Media Contain Belief & Value messages �Read the section: “The Media Contain Belief

Each Person Interprets Messages Differently �Read the section: “Each Person Interprets Messages Differently” �What

The Media Have Special Interests �Read the section: The Media Have Special Interests �

Each Medium Has it’s own language, Style, Form, Techniques, conventions, & Aesthetics �What techniques

Task �Student groups of 4 -ish- Mme Kitching will use “Team Shake” to create

Task Continued “ CREATE!” �Decide how your group will share your knowledge with the

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Key Concepts in Media Literacy Term 2 inquiry project Mme Kitching

Media Example https: //www. youtube. com/watch? v=j. R 1 XQs. Ci. AKE �What do you think? �What are they selling? �Who is the intended audience? �Why use celebrities? �Would this ad influence you to buy Adidas?

Purpose �We are going to make a class wall using “padlet” �The link is on Twitter & at mme. kitching. weebly. com, be sure to find the one for your class- let me know when you found it! �What do you think the purpose of the ad was?

Key Concepts �Find an ad for a brand you like on You. Tube �Please find the document on the Media Literacy Page called: Key Concepts of Media Literacy

All Media are Constructions �Show me your Ad- 1 volunteer �Read the section: “All Media are Constructions” �What message is the Ad proposing? �How well does this represent reality? �How is the message is constructed?

The Media Contain Belief & Value messages �Read the section: “The Media Contain Belief & Value Messages” �What lifestyles, values & points of views are represented in this text? �Who or what is omitted?

Each Person Interprets Messages Differently �Read the section: “Each Person Interprets Messages Differently” �What meaning do you get from the Ad? �How might others understand it differently? Why? �Race, disability, religion, sexuality, gender

The Media Have Special Interests �Read the section: The Media Have Special Interests � (Commercial, Ideological, and political) �Who created this commercial & why? �Who benefits if this message is accepted? �Who may be disadvantaged?

Each Medium Has it’s own language, Style, Form, Techniques, conventions, & Aesthetics �What techniques are used & why? �How effective are the techniques in supporting the messages or themes in the ad? �Read the section:

Task �Student groups of 4 -ish- Mme Kitching will use “Team Shake” to create groups �Students will use One. Note web App collaboratively collect data & research(similar powerpoint task) *share with teacher too �Choose 1 one-minute commercial �In One. Note create 5 tabs for each Key Concept of media literacy �# tag your name to each research contribution you make- you must contribute to each tab once

Task Continued “ CREATE!” �Decide how your group will share your knowledge with the class? �Ideas: Website, Powtoons, Animoto, Powerpoint, Prezi, Movie Maker, Radio Ad, or other- discuss with teacher �Voice Over’s Encouraged! (minimize text on screen) �Share your work on your portfolio weebly