KEMP ISD Presentation Kemp Design Model By Jing

KEMP ISD Presentation Kemp Design Model By Jing Ma

KEMP Who is Kemp? Jerrold "Jerry" Kemp April 23, 1921 - November 26, 2015 a WWII veteran and served in the U. S. Army Air Corps 1943 -1947 a Doctorate in Instructional Technology from Indiana University (1956) a high school science teacher and media coordinator in Miami, Florida a professor of education at San Jose State University for 30 years "Planning and Producing Audio Video Materials” 1963 "Designing effective instruction” 2010 (Coauthor) Kemp interview video

KEMP Model Definition Dr. Jerold Kemp explained his model in his book, Designing Effective Instruction. Kemp’s cognitive learning design model is learner centered thus its oval shape and the nine steps are interdependent, the steps do not have to be followed in any particular order to complete the instructional learning systems design. Kemp adopts a wide view, the oval shape of his model conveys that the design and development process is a continuous cycle that requires constant planning, design, development and assessment to insure effective instruction. The model is systemic and nonlinear and seems to encourage designers to work in all areas as appropriate (Steven Mc. Griff). The model is particularly useful for developing instructional programs that blend technology, pedagogy and content to deliver effective, inclusive (reliable) and efficient learning.

KEMP Model Overview * Oval shape a continuous process * Historical development: The model was developed by Kemp starting in 1985, the latest version in 2010. The book Designing Effective Instruction was originally published in 1994. This model is well explained in the book.

KEMP Model Overview- Latest version A Holistic approach Install and maintain system Ask 6 questions related to the skills to be learned 9 “elements” - used to develop an instructional plan- TRY OUT INSTRUCTIONAL SYSTEM No interdependencies between the 9 elements Planning and Revision - 2 outer rings show flexibility and continuous development - INSTALL AND MAINTAIN SYSTEM Revision/Formal Evaluation - can be done at each stage of the development process Try out instructional system

KEMP Initial questions 1. The required level of learner readiness 2. Instructional strategies and media are most appropriate for the content and the target population 3. level of learner support is needed 4. measurement of achievement will be used 5. strategies will be used formative evaluation 6. strategies will be used for summative evaluation

KEMP 9 steps 01 Determine Goals and objectives Identify instructional problems, and specify goals for designing an instructional program. Objectives are important to both learns and instructors. They help learners to get prepared and lead the instructors in planning instruction. 3 major objectives: Cognitive, psychomotor, and affective.

KEMP 9 steps 02 Determine learner needs Examine learner characteristics that should receive attention during planning. Characteristics: capabilities, needs, interests… should affect the planning. Types of characteristics: 1. general characteristics 2. learning styles 3. specific entry competencies 4. personal and social characteristics 5. academic information

KEMP 9 steps 03 Determine Goals and objectives Identify subject content, and analyze task components related to stated goals and purposes. Task analysis can define the content needed, identify the steps, view the content from learner’s perspective. 3 task analysis methods: topic analysis, procedural analysis, critical incident analysis.

KEMP 9 steps 04 State instructional objectives for the learner.

KEMP 9 steps 05 Sequence content within each instructional unit for logical learning. Sequence- the ordering of content to support learner to achieve the objectives. Sequence methods: 1. Prerequisite method based on Gagne’s concept of hierarchical intellectual skills. 2. Posner and Strike- 3 strategies based on learning related, world related, and concept related contenct 3. Elaboration theory based on if the learner is advance task expertise or concept expertise.

KEMP 9 steps 06 Design instructional strategies so that each learner can master the objectives.

KEMP 9 steps 07 Design delivery approaches Plan the instructional messages and delivery. Delivery: how it is conveyed, restricted by the objectives and the instructional environment. Delivery methods: lecture, self-pace instruction, and small-group activities. Messages: the pattern of words and pictures used to communicate with learners, and the process is the act of arranging the words and pictures.

KEMP 9 steps 08 Construct assessment procedures Develop evaluation instruments to assess objectives. The purpose of evaluation- check the success of a course or unit of instruction Kemp model has 2 types of evaluation: Formative/Summative evaluation The direct relationship between the instructional objectives and assessment measure.

KEMP 9 steps 09 Select resources to support instruction and learning activities.

Benefits of the Kemp Model: Project planning/management Special Feature Support services( during development and actual instruction) Ease of use by less experienced instructors/ designers Consider all the factors in the environment

KEMP Reference 1. https: //www. legacy. com/obituaries/mercurynews/obituary. aspx? n=jerrold-kemp-jerry&pid=176777886 2. https: //www. slideshare. net/shortele/morrison-ross-kemp-mrk-model 3. https: //app. emaze. com/@AWFOCITI#19 4. https: //en. wikipedia. org/wiki/Jerrold_Kemp#Publication_and_Books 5. https: //www. youtube. com/watch? v=tj 7 g_Fcs 5 gs&t=28 s 6. https: //www. slideshare. net/shortele/morrison-ross-kemp-model? next_slideshow=1 7. http: //edutechwiki. unige. ch/en/Kemp_design_model

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