Jos Enrique Alba Escamilla Jose Alba E fail

José Enrique Alba Escamilla @Jose. Alba. E

#fail #listen #learn #pivot #restart

Lean Start. Up Machine Get Out of the Building “Yo creo. . . ” “A mi se me hace que. . . ” “Seguramente. . . ” “Lo más lógico sería. . . ”

Lean Start. Up Machine Fail Fast, Succeed Faster Focus on the problem! not on the solution. Listen to feedback. Validate, validate! Pivot.

Lean. Startup. Machine. DF METODO CIENTIFICO Customer Hypothesis Problem Hypothesis Riskiest. Assumption Get Out of the Building!

Refinación Exploración

Assumpti ons? !? ! Assumptions ? !? !? !? ! Assumpti ons? !? !? !? ! Assumpti ons? !? ! 8

Assumpti ons? !? ! Assumptions ? !? !? !? ! Assumpti ons? !? !? !? ! Assumpti ons? !? ! 9

Customer and Problem Discovery Assumpti ons? !? ! ✓ ✖ ✖ ✖ ✖ Assumptions ? !? !? !? ! Assumpti ons? !? !? !? ! Assumpti ons? !? ! ✓ Assumpti ons? !? ! 10

Product Market Fit Assumpti ons? !? ! ✓ ✓ Assumptions ? !? !? !? ! Assumpti ons? !? ! ✓ ✓ Assumpti ons? !? !? !? ! ✓ ✖ ✖ ✖ Assumpti ons? !? !? !? ! ✓ Assumpti ons? !? ! 11

Assumpti ons? !? ! ✓ ✓ Assumptions ? !? !? !? ! Assumpti ons? !? ! ✓ Assumpti ons? !? ! ✓ ✓ ✓ Assumpti ons? !? !? !? ! ✓

Customer and Problem Discovery Assumpti ons? !? ! Assumptions ? !? !? !? ! Assumpti ons? !? !? !? ! Assumpti ons? !? ! 13

Customer Problem

Customer Problem Assumption Riskiest Assumption

Customer Problem Assumption Assumption Riskiest Assumption

Customer Problem Assumption Riskiest Assumption Method Assumption

Customer Problem Assumption Riskiest Assumption Method Assumption Minimum Success

Customer Problem Assumption Method Assumption Riskiest Assumption Minimum Success

Customer Problem Riskiest Assumption

Customer Different Customer Problem Same Problem Riskiest Assumption

Customer Different Customer Problem Same Problem Assumption Assumption Riskiest Assumption

Assumption Customer Different Customer Problem Same Problem Assumption Assumption Riskiest Assumption

Assumption Customer Different Customer Problem Same Problem Assumption Riskiest Assumption Method Assumption Riskiest Assumption

Assumption Customer Different Customer Problem Same Problem Assumption Riskiest Assumption Method Assumption Minimum Success Riskiest Assumption

Assumption Customer Different Customer Problem Same Problem Assumption Method Assumption Riskiest Assumption Minimum Success Riskiest Assumption

Customer Different Customer Problem Same Problem Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Assumption Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Riskiest Assumption Method Assumption Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Riskiest Assumption Method Assumption Minimum Success Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Method Assumption Riskiest Assumption Minimum Success Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Riskiest Assumption Different Solution Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Assumption Riskiest Assumption Different Solution Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Riskiest Assumption Method Assumption Riskiest Assumption Different Solution Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Riskiest Assumption Method Assumption Minimum Success Riskiest Assumption Different Solution Riskiest Assumption

Customer Different Customer Same Customer Problem Same Problem Solution Assumption Method Assumption Riskiest Assumption Minimum Success Different Solution Riskiest Assumption

Lean Start. Up Métodos de Validación EXPLORACION PITCH CONCIERGE

Lean Start. Up Exploración Quien ha respondido una encuesta? Usarias? Comprarias? Cuánto pagarías? etc

Lean Start. Up Exploración Quien ha respondido una encuesta? Usarias? Comprarias? Cuánto pagarías? etc BUSQUEMOS CONVERSACIONES REALES

Lean Start. Up Exploración Quien ha respondido una encuesta? Usarias? Comprarias? Cuánto pagarías? etc BUSQUEMOS CONVERSACIONES REALES Preguntas abiertas Que la gente saque su dolor.

Lean Start. Up Pitch. Your Idea Get Some Currency Landing Pages

Lean Start. Up Concierge Deliver your product/service Get money!

Lean Start. Up Fail Fast, Succeed Faster! VALIDATE FIRST! CODEAT LAST!

Experimento/Producto Mínimo Viable 1) Exploración Reproducir el Problema 2) Discurso (Pitch) Obtener Divisa 3) Simulación Entregar lo que el cliente espera Incertidumbre Costo

• • Entrevistas Filtro Cuéntame sobre como es cuando…[situación] ¿Qué tal te va con ese proceso? ¿Has intentado maneras diferentes de hacerlo? ¿Quién toma las decisiones durante el proceso? ¿Qué haces 15 mins antes y 15 mins después? Si tuvieras “Herramienta X”, ¿cómo te simplificaría la vida? >>> 5*¿Por qué? La solución cuesta $xx, xx ¿Te interesa?