Jon Barnes Dell Channel Account Manager Tech Data

Agenda • Why is Dell in distribution? • Why should I consider Dell? • What about pricing and channel conflict? • Current product offerings • Q&A Global Marketing Dell Confidential Material © 2010 All Rights Reserved

A Brief History “Direct is not a religion- it’s a business model. ” Dell Founded Fortune 500 On-Site IPO Services Dell. com #1 Global Share 1990 1984 1988 1989 Michael Dell- CEO 2005 1992 1996 Retail 2006 2007 2009 Retail Partner Direct Distribution 2007 2001 Mall kiosks Dallas store Fact: 26% of Dell’s commercial revenue came from indirect channels in FY’ 10 (22% Yo. Y growth) Global Marketing Dell Confidential Material © 2010 All Rights Reserved

Dell in Distribution- Value Proposition • Sales / Support – In-stock “hot seller” popular configurations for rapid delivery – Configure-to-Order – Drop ship capabilities – Dedicated Tech Data and Dell resources: › Doug Abraham - Tech Data PSC › Ryan Svor - Dell ISR › Jon Barnes - Dell CAM • Pricing – “Street-level parity” pricing – Channel Promotions – Special Bid Pricing – Deal Registration Global Marketing Dell Confidential Material © 2010 All Rights Reserved

Distribution Promotions • Instant Savings • Monitor Bundles – Optiplex & Vostro PC’s – $50 off E 2010 H – $30 off P 190 S • Docking Station Bundles – Latitude E Series – $40 off E-Port Replicator • Promotions Line Card – Available upon request – Add You To Weekly Distribution List 5 Confidential Global Marketing

Managing Channel Vs Direct Conflict • Deal Registration • $15 k for SMB End-Users (Typically <500 Employees) • $25 k for SLED / HCLS (Enterprise Products Only) • $50 k for All Other Account Types • First Come – First Serve • Dual Compensation • 72% approval rate in 2009 Global Marketing Dell Confidential Material © 2010 All Rights Reserved

Product Availability • Current Inventory – Medium & Large Businesses › Latitude™ Laptops › Opti. Plex™ Desktops › Power. Edge™ Servers – Peripherals › Dell™ Projectors › Dell™ Monitors › Select system /sever options – Small Businesses › Vostro™ Laptops › Vostro™ Desktops • CTO and/or Drop Ship – Power. Vault™ Storage, Power. Connect™ Networking Hardware – Precision™ Workstations Note: CTO and deal-registration may be required to access some products / features Dell Confidential Material © 2010 All Rights Reserved Global Marketing

• Durable Design • Dell Strike. Zone™ • Dell Tri. Metal™ design • Dependable Technologies • Solid State Drives • Free Fall Sensors on motherboard • Premium Panel Guarantee • Professional Style • Choice of colors • Lightweight • Mobile Collaboration • Webcam & digital array microphone • Dell Latitude ON™ for instant access to email, calendar, contacts and web browsing • Mobile Broadband option • 3 yr long-life batteries, battery -slice options • Natural Interaction • Multi-touchpad • Back-lit keyboards • Thin & light AC adapters • Practical Environment • Energy-efficient features • Tested in extreme temperatures, dry & wet conditions Note: CTO and deal-registration may be required to access some products / features Dell Confidential Material © 2010 All Rights Reserved Business-class control • Intense Testing • Highly Accelerated Life Tests • MIL-STD 810 G tested Intelligent Productivity Dependable Design Latitude™ E 6410, E 6510, E 5410, E 5510 Medium & Large End-Users • Inter-Compatible Family • Docking & Peripherals • Long-Life Stability • Long lifecycles with managed transitions • Image Stability • Management & Security • Remote manageable • Data protection • Pro. Support Services • Worldwide 24/7 • IT or End-User support Global Marketing

Latitude Competitive Matrix Platform Mainstream 14” Latitude E 6410 Elite. Book 8440 p Think. Pad T 410 15” Latitude E 6510 Elite. Book 8540 p Think. Pad T 510 14” Latitude E 5410 Pro. Book 6440 b Think. Pad L 412 15” Latitude E 5510 Pro. Book 6540 b Think. Pad L 512 Essential 9 Confidential Global Marketing

• Managed 6090 Day Image Transitions • Long Lifecycles- Up to 24 Month • Designed for Productivity • Tool-less chassis design speeds maintenance, lowers costs • Highly customizable features can meet your unique workforce requirements • High performing, energy efficient • Management tools and services that simplify and save • Client Manager™ comprehensive remote system management • Dependable deployment and migration • Energy Efficient • EPEAT GOLD and ENERGY STAR 5. 0 certified • Up to 90% efficient power supplies • Energy Smart™ settings • 89% recyclable packaging, BFR and PVCfree Note: CTO and deal-registration may be required to access some products / features Dell Confidential Material © 2010 All Rights Reserved • Anti Chassis Intrusion design to help protect internal components from theft • Chassis Intrusion switch • Security Slot • Network Alerts • CFI Asset Tags • CFI Security Labels Secure Stable • 3 -Year Warranty • North. American based • Customizab le for enduser or IT Manageable Opti. Plex™ 380 MT, 380 DT, 380 SFF, 780 MT, 780 SFFMedium & Large End-Users • Opti. Plex built-in security features • Full disk encryption, RAID 1 • Smartcard options • Pre-boot authentication • TPM 1. 2 on select models • VPN access support • Leading-edge security tools • Client isolation, remote patching • Dell Control. Point and anti-malware software • Intel AMT Circuit Breaker client isolation Global Marketing

Opti. Plex Competitive Matrix Platform Premier 980 Compaq 8100 Elite Think. Centre M 90/M 90 p Esprimo P 9900 Esprimo E 9900 - 780 Compaq 8000 Elite HP 8000 Elite (USFF) Compaq 6000 Pro Think. Centre M 58/M 58 p Esprimo P 7936 Esprimo E 7936 Veriton M 670 G 380 Pro 3000 (3010) Think. Centre A 58 Think. Centre M 58 e Esprimo P 3521 Esprimo E 3521 Veriton M 265 Veriton L 460 G Mainstream Essential 11 Confidential Global Marketing

Vostro™ 1015, V 3 X 00 Small Business End-Users • Vostro™ Laptops – “Essential” value-oriented series- easy to buy, easy to own • Vostro™ 1015 (15. 6”) – Standard 2. 0 MP webcam, 802. 11 b/g/n, DVD burner, 1 -yr NBD warranty, Microsoft® Office Ready 2007 – Choice of Windows® 7 Home Premium or Professional • Vostro V 3300 (13. 3”), V 3400 (14. 0”), V 3500 (15. 6”), V 3700 (17. 3”) – Intel® i-Core processor, DDR 3 memory – Standard 2. 0 MP webcam, 802. 11 b/g/n, DVD burner, 1 -yr NBD warranty, Microsoft® Office Ready 2007, free-fall sensor, HDMI (14” and up), – Optional discrete graphics, fingerprint reader Note: CTO and deal-registration may be required to access some products / features Dell Confidential Material © 2010 All Rights Reserved Global Marketing

Vostro Notebook Competitive Matrix Platform Essential 14” Vostro 3400 Pro. Book 4420 s Think. Pad SL 410 15” Vostro 3500 Pro. Book 4520 s Think. Pad SL 510 17” Vostro 3700 Pro. Book 4720 s Vostro 1015 HP 620 Essential - Value 15” 13 Confidential G 550 Global Marketing

Vostro™ 230 MT, 430 MTSmall Business End-Users • Vostro Desktops- “Mainstream” value-oriented series – Expandable and reliable for everyday business needs • Vostro™ 230 MT – Core™ 2 Duo processor – DVD burner, 1 -yr NBD warranty, Microsoft® Office Ready 2007, DDR 3 memory, Windows® 7 Professional – 6 external USB, 2 DIMMs, 300 W power supply Note: CTO and deal-registration may be required to access some products / features Dell Confidential Material © 2010 All Rights Reserved Global Marketing

Vostro Desktop Competitive Matrix Platform Mainstream Vostro 230 15 Confidential Compaq 500 B Think. Centre A 58 Global Marketing

Channel Benefits Comparison Dell. com Partner. Direct Distribution Deal registration Configure-to-order Demo units Flexible quantity limits In-stock availability on popular configurations Managed pricing Customized terms and lines of credit (per distributor) Total solutions sale Global Marketing Dell Confidential Material © 2010 All Rights Reserved