John Vanspall CEO Mutuality Software Mutuality Sofware 2020

John Vanspall CEO Mutuality. Software © Mutuality. Sofware 2020 Shaping the customer experience for Retail Chains

What is Mutuality? • Powerful digital marketing, social media management, communication & customer engagement platform • Simple to use, single Omni-channel platform specifically designed for the retail sector • Eliminates the numerous data silos in retail to deliver the absolute customer view, marketing insight and effective Return on Investment • From anonymous or brand agnostic to engaged advocate and brand active

What differentiates Mutuality from other digital marketing platforms?

An Adaptive Multi-Functional Single Platform • Purpose built for Retail Chains, Shopping Centres, Franchises • Dynamic CRM to develop customer profile beyond a name and email address. • Capture individual customer’s experience and touchpoint throughout the journey • Feed all online and in-store purchases into the one single customer profile. • Campaign layout and design tools • Launch all campaigns across all channels from a single platform… easily. • Easy to use - from marketing professionals to front-line staff with no IT skills.

Architecture At A Glance AI Powered Marketing & E-Commerce Built for Retail Inventory Payment s Gateways DAM

The Capabilities You Need

The Capabilities You Need Mutuality Store Front

Real Time Analytics by Channel Revenue by Channel Traffic to Campaign Page 11% SMS - 763 15% 21% 12% Email - 792 16% Facebook - 996 Web - 872 SMS - $65441. 00 17% Email - $59421. 00 15% 26% Twitter - 1048 17% 20% MMS - 547 22% 32% 16% SMS Facebook Ema 31% 46% 14% Total Received 1687 70. 72% Opens 16% 31% Facebook $64496. 00 Web - $54579. 00 Total Post Reached 961 42% 58% Total Received 1043 21% 68. 50% Engagement 73. 15% Ave. Click Rate

Deep Extensible Functionality • Real-time analytics across channel, store (POS) register, SKU. • Facilitates Loyalty and Rewards Programs. • Offered as Software as a Service (Saa. S). • Secure, reliable and scalable infrastructure by IBM • Multi Tenancy functionality for national & international corporates with multiple brands. • Unlimited user license to empower your key staff with the tools and knowledge to own the results. • Unlimited database license to deliver real value and economy of scale • Integrate your CRM/ERP with Mutuality.

Thank You & Questions Mutuality welcomes discussion to explore business opportunities that enhance your service solution and deepens the relationship to your customers. John Vanspall e : jv@mutualitysoftware. com m : +61 -416 -119 -234 mutualitysoftware. com. au