John Fisher Chief Executive john fishercitizensonline org uk

John Fisher Chief Executive john. fisher@citizensonline. org. uk www. citizensonline. org. uk

My Brief …. .

Citizens Online § Leading UK Digital Inclusion charity since 2000 § Fiercely and proudly independent § Key staff and resources § Well respected in community and voluntary sectors § Digital Inclusion is our core competence

Citizens Online - what we do campaigning & lobbying strategy & policy project delivery

Citizens Online campaigning & lobbying § Working with EU, UK Govt (national, devolved, regional & local) § Raising the profile of DI issues § Challenging industry to be more inclusive § Representing the disadvantaged www. fixtheweb. net § Innovation – www. hubstroud. org. uk

Campaigning & Lobbying Innovation

Citizens Online strategy & policy …. . and also BT, EU, HIE, GHA, Veridian HA, Mayor of London, Microsoft, Becta, Paragon HA, Intel, Welsh Assembly, SEU, Devon CC, ELF, DCLG, Digital Birmingham, LSE, IDEA, Swindon BC, Norfolk CC, Cabinet Office, Talk, IPPR, Cambs Partnership, MK Council

Citizens Online project delivery § EU e-Inclusion Awards § Talk Digital Heroes § Microsoft Community Learning Centres & Hub § www. fixtheweb. net §

• • 44 locations Geographic & thematic Full time coordinator Multi agency partnerships Deep engagement Sustainable legacy Monitoring framework

communities individuals

• • • Safe environment Relevant content Flexibility Small groups Lots of fun Stage 5 Benefits realisation Stage 4 Regular use Stage 3 Learning Stage 2 Interest Stage 1 Awareness 5 -stage journey to digital inclusion

Broad v Deep ? Quality v Quantity ? Longitudinal Impact study • 1000+ new adopters • 4 hours learning

3% Online Govt Services Gain general computer skills Hobby /interest / leisure / information Find out how to use the internet Keep in touch with family and friends Online shopping/ finance / save money Digital photography / music To keep up with your children Learn skills to help find a job Other (please specify) Non User Motivation

Online Govt Services 45 40 35 30 25 Online Govt Services 20 15 10 5 0 entry 3 months 6 months After Training

Of those of working age: 40% visited JCP + websites within 3 months Which Service?

• Scale • Resource • Leadersh ip • Partners

Digital Strategy ?

Top to Bottom Board Room to Frontli ne

IT Dept Side to Maintenance Team

Satisfy Demand Acme Housing

Client Facing … and

Digital Strategy • • Top to Bottom Side to Side Satisfy demand Client facing